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1. 发明申请

US20130006766A1 Spend Based Digital Ad Targeting and Measurement 有权
标题翻译：花费数字广告定位和测量
公开(公告)号：US20130006766A1
公开(公告)日：2013-01-03
申请号：US13172676
申请日：2011-06-29
申请人： Mehmet E. Dedeoglu , Iwao Fusillo , Danny M. Yelle
发明人： Mehmet E. Dedeoglu , Iwao Fusillo , Danny M. Yelle
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0249 , G06Q30/0251
摘要： The present disclosure includes a system, method, and article of manufacture for spend based targeting and measurement. The method may comprise transmitting to a third party system a model and/or a measurement file associating a first party cookie ID with a model, and receiving, from the third party system, an updated model (and/or measurement) file associating a third party cookie ID with web-browsing data. The third party cookie ID may anonymously and uniquely correspond to the first party cookie ID, and the first party cookie ID may be stripped from the updated model (and/or measurement) file to de-identify a customer associated with the first party cookie ID. Moreover, the web-browsing data may be received by the third party system from a second party system.
摘要翻译：本公开包括用于基于花费的瞄准和测量的系统，方法和制品。该方法可以包括向第三方系统发送将第一方Cookie ID与模型相关联的模型和/或测量文件，以及从第三方系统接收更新的模型（和/或测量）文件，其将第三方Cookie ID与模型相关联派对Cookie ID与网络浏览数据。第三方Cookie ID可以匿名地且唯一地对应于第一方Cookie ID，并且可以从更新的模型（和/或测量）文件中剥离第一方cookie ID以取消标识与第一方Cookie ID相关联的客户。此外，网页浏览数据可以由第三方系统从第二方系统接收。

2. 发明授权

US09607308B2 Spend based digital ad targeting and measurement 有权
公开(公告)号：US09607308B2
公开(公告)日：2017-03-28
申请号：US13172676
申请日：2011-06-29
申请人： Mehmet E. Dedeoglu , Iwao Fusillo , Danny M. Yelle
发明人： Mehmet E. Dedeoglu , Iwao Fusillo , Danny M. Yelle
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0249 , G06Q30/0251
摘要： The present disclosure includes a system, method, and article of manufacture for spend based targeting and measurement. The method may comprise transmitting to a third party system a model and/or a measurement file associating a first party cookie ID with a model, and receiving, from the third party system, an updated model (and/or measurement) file associating a third party cookie ID with web-browsing data. The third party cookie ID may anonymously and uniquely correspond to the first party cookie ID, and the first party cookie ID may be stripped from the updated model (and/or measurement) file to de-identify a customer associated with the first party cookie ID. Moreover, the web-browsing data may be received by the third party system from a second party system.

3. 发明授权

US09208510B1 Systems and methods for digital spend based targeting and measurement 有权
标题翻译：基于数字支出的目标和测量的系统和方法
公开(公告)号：US09208510B1
公开(公告)日：2015-12-08
申请号：US13348432
申请日：2012-01-11
申请人： David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
发明人： David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255 , G06Q30/02 , G06Q30/0204 , G06Q30/0242 , G06Q30/0243 , G06Q30/0251 , G06Q30/0269
摘要： The present disclosure includes a system, method, and article of manufacture for spend based targeting. In various embodiments, the system may transmit, to a third party system, a spend data file associating a first party cookie ID with spend data, as well as a first party cookie ID and/or a third party cookie ID to a web client. The web client may transmit the first party cookie ID and/or the third party cookie ID to the third party system, and the third party system may generate a look alike model for targeting advertisements to the web client based on the spend data file and clickstream data associated with the web client. In various embodiments, the third party system may match the third party cookie ID with the first party cookie ID in the spend data file, which may associate a customer with a segment.
摘要翻译：本公开包括用于基于花费的目标的系统，方法和制品。在各种实施例中，系统可以向第三方系统发送将第一方cookie ID与花费数据相关联的支出数据文件以及第一方Cookie ID和/或第三方cookie ID发送到web客户端。网络客户端可以将第一方Cookie ID和/或第三方cookie ID发送到第三方系统，并且第三方系统可以基于花费数据文件和点击流生成用于将广告定向到web客户端的外观相似模型与Web客户端相关联的数据。在各种实施例中，第三方系统可以将第三方cookie ID与消费数据文件中的第一方cookie ID匹配，这可以将客户与段相关联。

4. 发明申请

US20110099202A1 Anonymous Information Exchange 有权
标题翻译：匿名信息交流
公开(公告)号：US20110099202A1
公开(公告)日：2011-04-28
申请号：US12605052
申请日：2009-10-23
申请人： Mehmet E. Dedeoglu , Iwao Fusillo , Eddie J. Alvarez , Qaiser S. Shakeel , Andrew E. Roth , Lewis A. Tierney
发明人： Mehmet E. Dedeoglu , Iwao Fusillo , Eddie J. Alvarez , Qaiser S. Shakeel , Andrew E. Roth , Lewis A. Tierney
IPC分类号： G06F17/30
CPC分类号： G06F21/6254 , G06F17/30702 , G06Q10/06 , G06Q30/02
摘要： A third party facilitates exchange of customer data between first and second entities while maintaining customer privacy. Personally identifiable information (PII) and first entity customer attributes of a first set of customers are received from a first entity. PII for a second set of customers is received from a second entity. First and second set common customers are identified using the PII of the first and the second set of customers. Subsequently, a list of third set of customers is sent to the second entity. The list of third set of customers includes the common customers and a plurality of other customers from the second set of customers. Second entity customer attributes are received for each customer in the list of third set of customers. Further, the first entity customer attributes of the common customers and the second entity customer attributes of the common customers are linked.
摘要翻译：第三方便于在第一和第二实体之间交换客户数据，同时保持客户隐私。从第一实体接收第一组客户的个人身份信息（PII）和第一实体客户属性。从第二个实体收到第二组客户的PII。使用第一和第二组客户的PII识别第一和第二套普通客户。随后，将第三组客户的列表发送到第二实体。第三套客户的列表包括第二套客户的普通客户和多个其他客户。在第三组客户名单中的每个客户收到第二实体客户属性。此外，共同客户的第一实体客户属性和普通客户的第二实体客户属性相关联。

5. 发明授权

US09311653B1 Systems and methods for digital spend based targeting and measurement 有权
标题翻译：基于数字支出的目标和测量的系统和方法
公开(公告)号：US09311653B1
公开(公告)日：2016-04-12
申请号：US13348470
申请日：2012-01-11
申请人： David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
发明人： David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255 , G06Q30/02 , G06Q30/0204 , G06Q30/0242 , G06Q30/0243 , G06Q30/0251 , G06Q30/0269
摘要： The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.
摘要翻译：本公开包括用于测量广告的有效性的系统，方法和制品。在各种实施例中，系统可以将指示第一客户暴露于目标广告的暴露数据与与第一客户相关联的第一消费活动进行比较。该系统可以进一步将指示第二客户暴露于中性广告的未曝光数据与与第二客户相关联的第二消费活动进行比较。此外，在各种实施例中，系统可以基于将暴露的数据与第一支出活动进行比较并将未暴露的数据与第二支出活动进行比较来生成支出报告。

6. 发明授权

US08838629B2 Anonymous information exchange 有权
标题翻译：匿名信息交流
公开(公告)号：US08838629B2
公开(公告)日：2014-09-16
申请号：US12605052
申请日：2009-10-23
申请人： Mehmet E. Dedeoglu , Iwao Fusillo , Eddie J. Alvarez , Qaiser S. Shakeel , Andrew E. Roth , Lewis A. Tierney
发明人： Mehmet E. Dedeoglu , Iwao Fusillo , Eddie J. Alvarez , Qaiser S. Shakeel , Andrew E. Roth , Lewis A. Tierney
IPC分类号： G06F7/00 , G06F17/30 , G06Q30/02
CPC分类号： G06F21/6254 , G06F17/30702 , G06Q10/06 , G06Q30/02
摘要： A third party facilitates exchange of customer data between first and second entities while maintaining customer privacy. Personally identifiable information (PII) and first entity customer attributes of a first set of customers are received from a first entity. PII for a second set of customers is received from a second entity. First and second set common customers are identified using the PII of the first and the second set of customers. Subsequently, a list of third set of customers is sent to the second entity. The list of third set of customers includes the common customers and a plurality of other customers from the second set of customers. Second entity customer attributes are received for each customer in the list of third set of customers. Further, the first entity customer attributes of the common customers and the second entity customer attributes of the common customers are linked.
摘要翻译：第三方便于在第一和第二实体之间交换客户数据，同时保持客户隐私。从第一实体接收第一组客户的个人身份信息（PII）和第一实体客户属性。从第二个实体收到第二组客户的PII。使用第一和第二组客户的PII识别第一和第二套普通客户。随后，将第三组客户的列表发送到第二实体。第三套客户的列表包括第二套客户的普通客户和多个其他客户。在第三组客户名单中的每个客户收到第二实体客户属性。此外，共同客户的第一实体客户属性和普通客户的第二实体客户属性相关联。

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