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1. 发明申请

US20080249832A1 ESTIMATING EXPECTED PERFORMANCE OF ADVERTISEMENTS 审中-公开
标题翻译：估计广告的预期效果
公开(公告)号：US20080249832A1
公开(公告)日：2008-10-09
申请号：US11696467
申请日：2007-04-04
申请人： Matthew R. Richardson , Robert J. Ragno , Ewa Dominowska
发明人： Matthew R. Richardson , Robert J. Ragno , Ewa Dominowska
IPC分类号： G06F17/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0256
摘要： Systems, methods, and computer-readable media for estimating expected advertisement performance of advertisements are provided. An advertisement performance prediction model is developed using features extracted from a sample set. Once developed, advertisements that are not a part of the sample set are identified and features are extracted there from. The features are then input into the advertisement performance prediction model and expected performance of the corresponding advertisement is estimated. In embodiments, the estimated expected advertisement performance may be used to appropriately rank the advertisement relative to a plurality of other advertisements such that the advertisement will be displayed according to the advertisement ranking.
摘要翻译：提供了用于估计广告的预期广告性能的系统，方法和计算机可读介质。使用从样本集提取的特征开发广告效果预测模型。一旦开发，就会识别出不是样本集的一部分的广告，并从中提取特征。然后将特征输入到广告演奏预测模型中，并且估计相应广告的期望表现。在实施例中，可以使用估计的预期广告表现来相对于多个其他广告来适当地对广告进行排名，使得将根据广告排名来显示广告。

2. 发明授权

US10346854B2 Feature-value attachment, reranking and filtering for advertisements 有权
公开(公告)号：US10346854B2
公开(公告)日：2019-07-09
申请号：US11948721
申请日：2007-11-30
申请人： Ewa Dominowska , Robert J. Ragno
发明人： Ewa Dominowska , Robert J. Ragno
IPC分类号： G06Q30/02
摘要： An approach is provided for associating structured information as feature-value pairs with advertisements at an advertisement system that provides advertisements for presentation with primary content. Feature-value pairs corresponding with advertisements describe features of the products or services associated with the advertisements. The feature-value pairs may be used by the advertisement system in a number of different manners, including, among other things: using the feature-value pairs during selection of advertisements for presentation with primary content: allowing users to sort and/or filter advertisements during presentation with primary content based on the associated feature-value pairs; exposing additional information with the advertisements; facilitating fraud detection for the advertisement system; and enabling a hybrid pricing model.

3. 发明授权

US08001215B2 Unlimited history store for navigational web applications 有权
标题翻译：导航网络应用程序无限历史存储
公开(公告)号：US08001215B2
公开(公告)日：2011-08-16
申请号：US11289154
申请日：2005-11-29
申请人： Ewa Dominowska , Robert J. Ragno
发明人： Ewa Dominowska , Robert J. Ragno
IPC分类号： G06F15/16 , G06F15/173
CPC分类号： G06F17/30867
摘要： A unique system and method that facilitates storing virtually all web content that has been viewed or visited by a user on the user's local cache for access anytime by the user. The system and method involve monitoring the user's web activity. Pages that have been viewed or visited can be saved at timed intervals to a local cache. If pages have been updated, those changes can be saved. Thus, multiple versions of a web page can be accessed and the user can select which version to view. The updated page can be visually modified to distinguish between older and newer content. If offline, the user can still view desired pages by accessing them from the local cache. By saving the user's web activity, the user can resume a previous browsing session. A user can also choose to receive periodic notifications when changes to previously viewed pages occur.
摘要翻译：一种独特的系统和方法，便于将用户本地缓存中已经被用户查看或访问过的所有Web内容存储在用户随时访问。系统和方法涉及监视用户的网络活动。已查看或访问的页面可以按时间间隔保存到本地缓存。如果页面已更新，则可以保存这些更改。因此，可以访问多个版本的网页，用户可以选择要查看的版本。更新的页面可以被视觉上修改以区分旧的和较新的内容。如果离线，用户仍然可以通过从本地缓存访问它们来查看所需的页面。通过保存用户的网络活动，用户可以恢复以前的浏览会话。用户还可以选择在更改先前查看的页面时接收定期通知。

4. 发明授权

US07810035B2 Browsing web content using predictive navigation links 有权
标题翻译：使用预测导航链接浏览网页内容
公开(公告)号：US07810035B2
公开(公告)日：2010-10-05
申请号：US10965178
申请日：2004-10-15
申请人： Ewa Dominowska , Robert J. Ragno
发明人： Ewa Dominowska , Robert J. Ragno
IPC分类号： G06F17/00
CPC分类号： G06F17/30873
摘要： A predictive travel log system using one or more ranking schemes to predict the location that a user would seek to navigate to through back and forward navigation in a web browser is provided. The navigation functionality can be exposed through traditional back and forward buttons with drop down travel log menus found in a browser user interface.
摘要翻译：提供了一种使用一个或多个排名方案来预测用户将通过网络浏览器中的后向和远程导航来寻找导航的位置的预测性旅行日志系统。导航功能可以通过传统的后退按钮和前进按钮进行显示，并可以在浏览器用户界面中找到下拉行进日志菜单。

5. 发明授权

US08788343B2 Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising 有权
标题翻译：基于在线广告的未来网站渠道的现货和期货市场的价格确定和库存分配
公开(公告)号：US08788343B2
公开(公告)日：2014-07-22
申请号：US11675343
申请日：2007-02-15
申请人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
发明人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/0277
摘要： The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
摘要翻译：所要求保护的主题提供了有助于建立在线广告的真实市场价值的系统和/或方法。接口组件可以接收与现货市场或未来市场中的至少一个相关的数据。动态定价组件可以根据现货市场和未来市场动态建立广告单元的广告价格，广告价格根据现货市场和未来市场反映广告单元的市场价值。

6. 发明授权

US08751482B2 Keyword expression language for online search and advertising 有权
标题翻译：在线搜索和广告的关键字表达语言
公开(公告)号：US08751482B2
公开(公告)日：2014-06-10
申请号：US13411783
申请日：2012-03-05
申请人： Ian P. Ferreira , Ewa Dominowska
发明人： Ian P. Ferreira , Ewa Dominowska
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/241 , G06F17/2881 , G06F17/30864 , G06Q30/02 , G06Q30/0241
摘要： Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.
摘要翻译：提供媒体和方法来创建和操作关键词表达语言。生成语法作为缩写，以表示关键字列表。该语法作为关键字表达式语言的一部分执行，以提供关键字。语法包括替代信息组的令牌。广告商会生成语法，后来第三方使用该语法来匹配搜索查询和广告。第三方也可能会生成关键字以匹配搜索查询和广告。这些关键字用于通过互联网触发广告。

7. 发明申请

US20090123090A1 Matching Advertisements to Visual Media Objects 有权
标题翻译：将广告与视觉媒体对象进行匹配
公开(公告)号：US20090123090A1
公开(公告)日：2009-05-14
申请号：US11939269
申请日：2007-11-13
申请人： Li Li , Brian Burdick , Sachin Dhawan , Ewa Dominowska
发明人： Li Li , Brian Burdick , Sachin Dhawan , Ewa Dominowska
IPC分类号： G06K9/60
CPC分类号： G06Q30/02 , G06K9/6217
摘要： Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.
摘要翻译：提供了用于将可视媒体对象与广告相匹配的系统，方法和计算机可读介质。本发明的实施例包括接收未分类的可视媒体对象，使用图像识别技术将接收到的可视媒体对象自动分类为主题类别，以及检索分配给相同主题类别的广告以便与之相关联地呈现。

8. 发明申请

US20080103947A1 IMPORT/EXPORT TAX TO DEAL WITH AD TRADE DEFICITS 有权
标题翻译：进口/出口税与贸易缺口交易
公开(公告)号：US20080103947A1
公开(公告)日：2008-05-01
申请号：US11747963
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
IPC分类号： G06Q30/00 , G06F17/10
CPC分类号： G06Q30/02 , G06Q20/207 , G06Q30/0241 , G06Q30/04 , G06Q40/123
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.
摘要翻译：对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率。根据大量可选实现提供和公开各种改进。

9. 发明申请

US20070214042A1 Advertising triggered by sequences of user actions 审中-公开
标题翻译：由用户操作序列触发的广告
公开(公告)号：US20070214042A1
公开(公告)日：2007-09-13
申请号：US11374213
申请日：2006-03-13
申请人： Ewa Dominowska
发明人： Ewa Dominowska
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0257
摘要： Selecting advertisements for presentation based on user actions on a computing device is provided. The selected advertisements are associated with products or services that enable or enhance tasks that a user may be attempting to perform on the user device. User actions on the computing device are tracked, and tasks that a user is likely attempting to perform are determined based on the tracked user actions. A determination is also made regarding whether any of these likely tasks are not currently enabled or may be enhanced. Advertisements are then selected and presented for tasks that are not currently enabled or may be enhanced.
摘要翻译：提供了基于计算设备上的用户动作来选择用于呈现的广告。选择的广告与产生或增强用户可能试图在用户设备上执行的任务的产品或服务相关联。跟踪计算设备上的用户操作，并且基于跟踪的用户动作来确定用户可能尝试执行的任务。还确定这些可能的任务是否当前没有启用或可能被增强。然后为当前未启用或可能增强的任务选择并显示广告。

10. 发明授权

US10373193B2 Learning display parameters to maximize advertising revenue 有权
公开(公告)号：US10373193B2
公开(公告)日：2019-08-06
申请号：US12818157
申请日：2010-06-18
申请人： Matthew Richardson , Hrishikesh Bal , Deepak Bapna , Mikhail Bilenko , Anthony Crispo , Ewa Dominowska , Arunesh Gupta , Marty Kauhanen , Scott Schult
发明人： Matthew Richardson , Hrishikesh Bal , Deepak Bapna , Mikhail Bilenko , Anthony Crispo , Ewa Dominowska , Arunesh Gupta , Marty Kauhanen , Scott Schult
IPC分类号： G06Q30/02
摘要： In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit 250 may store an evolving advertisement unit 320 with an advertisement characteristic according to an initial configuration parameter. A communication interface 280 may transmit the evolving advertisement unit 320 as part of a primary website 310. A processor 220 may alter the evolving advertisement unit 320 automatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.

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