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1. 发明申请

US20100318413A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318413A1
公开(公告)日：2010-12-16
申请号：US12482184
申请日：2009-06-10
申请人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
发明人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
IPC分类号： G06Q30/00 , G06F17/00 , G06F17/30 , G06F17/11
CPC分类号： G06Q30/06 , G06Q30/02 , G06Q30/0241 , G06Q30/0283
摘要： A method for determining a price of a contract for booking advertising space in a networked environment includes receiving, via a web server, a request to book a number of impressions from available impression inventory, where each impression corresponds to the delivery of an advertisement to a browser. The method also includes assembling user samples that represent a total amount of impression inventory, where each user sample represents a number of internet users, calculating a value associated with each piece of remaining impression inventory of the total impression inventory, and evaluating the value of all remaining impression inventory before and after allocation to a contract by maximizing and equation subject to a set of constraints. The base price for the contract corresponds to the difference between the value of the inventory before and after allocation.
摘要翻译：一种用于确定在网络环境中预约广告空间的合同的价格的方法包括经由网络服务器接收从可用的展示广告资源预订多次展示的请求，其中每个展示对应于向广告的传送到浏览器该方法还包括组装用户样本，其表示总体曝光库存量，其中每个用户样本代表多个互联网用户，计算与总展示广告资源的每个剩余展示广告资源相关联的值，以及评估所有展示广告资源的价值通过最大限度地分配到合同之前和之后的剩余展示广告资源和受制于一组约束的公式。合同的基价对应于分配前后的库存价值之间的差额。

2. 发明申请

US20120166259A1 Adjusting Demand Parameters To Reduce Allocation Errors in Display Advertising 审中-公开
标题翻译：调整需求参数以减少展示广告中的分配错误
公开(公告)号：US20120166259A1
公开(公告)日：2012-06-28
申请号：US12980190
申请日：2010-12-28
申请人： WenJing Ma , Ramana Yerneni , Erik Vee , Sumanth Jagannath , Jayavel Shanmugasundaram , Chandrashekar Nagarajan , Srinath Mandalapu
发明人： WenJing Ma , Ramana Yerneni , Erik Vee , Sumanth Jagannath , Jayavel Shanmugasundaram , Chandrashekar Nagarajan , Srinath Mandalapu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： A system and method for adjusting demand parameters to produce an optimized allocation plan for delivering a plurality of impressions to a plurality of contracts for display advertising. The method commences upon receiving a first eligibility graph, the first eligibility graph comprising a plurality of impressions, a plurality of contracts and at least one first demand parameter. For reducing errors in sampling that affect the eligibility graph, demand parameters contained within the first eligibility graph are adjusted, resulting in an adjusted first eligibility graph. Once the adjusted first eligibility graph is available, a network solver is used for solving the adjusted first eligibility graph to produce an adjusted allocation plan, which adjusted allocation plan is used for displaying at least one of the plurality of impressions.
摘要翻译：一种用于调整需求参数以产生用于将多个印象递送到用于展示广告的多个合同的优化分配计划的系统和方法。该方法在接收到第一资格图之后开始，第一资格图包括多个印象，多个合同和至少一个第一要求参数。为了减少抽样影响资格图的错误，调整第一资格图中包含的需求参数，从而调整第一资格图。一旦调整的第一资格图可用，网络求解器被用于解决经调整的第一资格图以产生经调整的分配计划，该调整分配计划用于显示多个印象中的至少一个。

3. 发明申请

US20130166395A1 SYSTEM AND METHOD FOR CREATING A DELIVERY ALLOCATION PLAN IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：在基于网络的环境中创建交付分配计划的系统和方法
公开(公告)号：US20130166395A1
公开(公告)日：2013-06-27
申请号：US13333241
申请日：2011-12-21
申请人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
发明人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244
摘要： The present application provides systems and corresponding methods for creating a delivery allocation plan in a network-based environment. The methods may include receiving and storing advertising contracts and data related to the advertising contracts; constructing a bipartite graph based on the received contract data; annotating each demand node; and receiving impression data and other eligible contract data. Thereafter, the method may include for each impression, calculating a first supply value and for each contract, calculating a first demand value. The first demand value may be used to calculate a second supply value and a delivery allocation may be calculated using the second supply value and the second demand value for each contract.
摘要翻译：本申请提供在基于网络的环境中创建传送分配计划的系统和相应方法。方法可以包括接收和存储与广告合同相关的广告合同和数据; 基于收到的合同数据构建二分图; 注释每个需求节点; 并接收展示数据和其他合格的合同数据。此后，该方法可以包括对于每个印象，计算第一供应值，并且对于每个合约，可以计算第一需求值。可以使用第一需求值来计算第二供应值，并且可以使用第二供应值和每个合同的第二需求值来计算交货分配。

4. 发明申请

US20100082442A1 DEMAND FORECASTING SYSTEM AND METHOD FOR ONLINE ADVERTISEMENTS 有权
标题翻译：需求预测系统和在线广告的方法
公开(公告)号：US20100082442A1
公开(公告)日：2010-04-01
申请号：US12243347
申请日：2008-10-01
申请人： WenJing Ma , Long Ji Lin , Jian Yang
发明人： WenJing Ma , Long Ji Lin , Jian Yang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0603 , G06Q10/04 , G06Q30/0272 , G06Q30/0277
摘要： A computer implemented system includes a computer readable storage medium which includes historical demand data for a plurality of advertising inventories, and a processor connected to the computer readable storage medium. The processor is configured for generating a first demand forecast for a first predetermined period of time and a second demand forecast for a second predetermined period of time. The processor is configured for adjusting the first demand forecast by removing an existing demand for each of the plurality of advertising inventories, and for generating a net forecasting demand for each of the plurality of inventories for a third predetermined period of time by combining the second demand forecast and an adjusted first demand forecast. The third predetermined period of time is based on the first and second predetermined periods.
摘要翻译：计算机实现的系统包括计算机可读存储介质，其包括用于多个广告清单的历史需求数据，以及连接到计算机可读存储介质的处理器。处理器被配置用于在第一预定时间段内产生第一需求预测，并且在第二预定时间段内产生第二需求预测。处理器被配置为通过消除对于多个广告库存中的每一个的现有需求来调整第一需求预测，并且通过组合第二需求来生成第三预定时间段中的每个多个库存的净预测需求预测和调整后的第一需求预测。第三预定时间段基于第一和第二预定周期。

5. 发明授权

US08321280B2 Demand forecasting system and method for online advertisements 有权
标题翻译：在线广告需求预测系统和方法
公开(公告)号：US08321280B2
公开(公告)日：2012-11-27
申请号：US12243347
申请日：2008-10-01
申请人： WenJing Ma , Long Ji Lin , Jian Yang
发明人： WenJing Ma , Long Ji Lin , Jian Yang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0603 , G06Q10/04 , G06Q30/0272 , G06Q30/0277
摘要： A computer implemented system includes a computer readable storage medium which includes historical demand data for a plurality of advertising inventories, and a processor connected to the computer readable storage medium. The processor is configured for generating a first demand forecast for a first predetermined period of time and a second demand forecast for a second predetermined period of time. The processor is configured for adjusting the first demand forecast by removing an existing demand for each of the plurality of advertising inventories, and for generating a net forecasting demand for each of the plurality of inventories for a third predetermined period of time by combining the second demand forecast and an adjusted first demand forecast. The third predetermined period of time is based on the first and second predetermined periods.
摘要翻译：计算机实现的系统包括计算机可读存储介质，其包括用于多个广告清单的历史需求数据，以及连接到计算机可读存储介质的处理器。处理器被配置用于在第一预定时间段内产生第一需求预测，并且在第二预定时间段内产生第二需求预测。处理器被配置为通过消除对于多个广告库存中的每一个的现有需求来调整第一需求预测，并且通过组合第二需求来生成第三预定时间段中的每个多个库存的净预测需求预测和调整后的第一需求预测。第三预定时间段基于第一和第二预定周期。

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