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1. 发明授权

US07941340B2 Decompilation used to generate dynamic data driven advertisements 有权
标题翻译：用于生成动态数据驱动广告的解码
公开(公告)号：US07941340B2
公开(公告)日：2011-05-10
申请号：US12242645
申请日：2008-09-30
申请人： Marcus Doemling , Sumit Mishra , Prabhakar Goyal
发明人： Marcus Doemling , Sumit Mishra , Prabhakar Goyal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0276 , G06Q30/0277
摘要： A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.
摘要翻译：动态广告创意是从静态广告创意中生成的。收到广告创意。广告创意被反编译为多个静态元素。用户能够选择要转换成动态元素的多个静态元素的静态元素。生成接收到的广告广告的动态版本，其包括与所选择的静态元素相对应的占位符。占位符配置为动态填充数据。可以在每次显示动态广告创意时动态地选择填充占位符的数据。

2. 发明申请

US20100082441A1 DECOMPILATION USED TO GENERATE DYNAMIC DATA DRIVEN ADVERTISEMENTS 有权
标题翻译：用于生成动态数据驱动广告的分解
公开(公告)号：US20100082441A1
公开(公告)日：2010-04-01
申请号：US12242645
申请日：2008-09-30
申请人： Marcus Doemling , Sumit Mishra , Prabhakar Goyal
发明人： Marcus Doemling , Sumit Mishra , Prabhakar Goyal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0276 , G06Q30/0277
摘要： A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.
摘要翻译：动态广告创意是从静态广告创意中生成的。收到广告创意。广告创意被反编译为多个静态元素。用户能够选择要转换成动态元素的多个静态元素的静态元素。生成接收到的广告广告的动态版本，其包括与所选择的静态元素相对应的占位符。占位符配置为动态填充数据。可以在每次显示动态广告创意时动态地选择填充占位符的数据。

3. 发明申请

US20100082411A1 DYNAMIC ADVERTISEMENT MANAGEMENT 审中-公开
标题翻译：动态广告管理
公开(公告)号：US20100082411A1
公开(公告)日：2010-04-01
申请号：US12242041
申请日：2008-09-30
申请人： Prabhakar Goyal , Eyal Arasu Ramakrishnan , Sumit Mishra , Ilya Slain
发明人： Prabhakar Goyal , Eyal Arasu Ramakrishnan , Sumit Mishra , Ilya Slain
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： A method and system for generating digital advertisements is provided. A method employed by the system may include receiving template information that that defines dynamic elements of the advertisement, receiving data associated with the dynamic elements, generating browser code based on the template information and the data, and communicating the browser code to a browser. The method may also include receiving a second template that includes a creative applet reference and combining the template information with the browser code. The second template may also include a reference to an alternate image that is rendered when an image defined by the creative applet cannot be rendered.
摘要翻译：提供了一种生成数字广告的方法和系统。系统采用的方法可以包括接收定义广告的动态元素的模板信息，接收与动态元素相关联的数据，基于模板信息和数据生成浏览器代码，以及将浏览器代码传送到浏览器。该方法还可以包括接收包括创意小应用程序引用并将模板信息与浏览器代码组合的第二模板。第二个模板还可以包括对由创建小程序定义的图像无法呈现时呈现的替代图像的引用。

4. 发明申请

US20130110643A1 METHODS AND SYSTEMS FOR FACILITATING CACHING OF ADVERTISEMENTS 有权
标题翻译：促进广告缓存的方法和系统
公开(公告)号：US20130110643A1
公开(公告)日：2013-05-02
申请号：US13284129
申请日：2011-10-28
申请人： Prabhakar Goyal , Sanjay Kumar Gupta , Rampradeep Dodda
发明人： Prabhakar Goyal , Sanjay Kumar Gupta , Rampradeep Dodda
IPC分类号： G06Q30/02 , G06F15/167
CPC分类号： G06Q30/02
摘要： Methods and Systems for facilitating caching of advertisements are described. The methods include receiving an ad request and generating a serving plan in response to said receiving the ad request. The serving plan includes multiple cache lines that identify corresponding advertisements. Each of the cache lines is associated with a corresponding expiration. Also, each cache line is readable by logic to display one of the advertisements corresponding to the cache line. The cache lines include a first cache line. The first cache line includes ad information, which is associated with a first one of the advertisements. Moreover, the ad information includes one or more parameters for expiration of the first cache line of a client device. The client device is configured to display the plurality of advertisements. The method includes sending the serving plan to the client device to store in the client device.
摘要翻译：描述了促进广告缓存的方法和系统。所述方法包括响应于接收到广告请求而接收广告请求并生成服务计划。服务计划包括识别相应广告的多个高速缓存行。每个缓存行与相应的过期相关联。此外，每个高速缓存行可由逻辑读取以显示对应于高速缓存行的广告之一。高速缓存线包括第一高速缓存行。第一高速缓存行包括与第一个广告相关联的广告信息。此外，广告信息包括用于客户端设备的第一高速缓存行的期满的一个或多个参数。客户端设备被配置为显示多个广告。该方法包括将服务计划发送到客户端设备以存储在客户端设备中。

5. 发明授权

US07464293B2 System and method for automated recovery after an error in a batch processing system caused by malformatted or unsupported data 有权
标题翻译：由于格式不正确或不受支持的数据导致批量处理系统发生错误后的自动恢复系统和方法
公开(公告)号：US07464293B2
公开(公告)日：2008-12-09
申请号：US11373040
申请日：2006-03-10
申请人： Prabhakar Goyal , Prashant T R Rao , Jatin Patel , Ilya Slain
发明人： Prabhakar Goyal , Prashant T R Rao , Jatin Patel , Ilya Slain
IPC分类号： G06F11/00
CPC分类号： G06F11/0793 , G06F11/0715 , G06F11/0757 , G06F11/1482 , G06Q10/06 , G06Q30/02
摘要： A system and method for automated recovery of processing of a unit of work during an error in a batch processing system is disclosed. Generally, at least a portion of a unit of work and instructions of operations to perform to process the portion of the unit of work is sent to a worker data structure. A periodic heartbeat is received from the worker data structure indicating the worker data structure is processing the at least a portion of the unit of work. If an unexpected termination of the worker data structure is detected, a signal is sent to a crash handler data structure instructing the crash handler data structure to detect and store a current input location of the at a portion of the unit of work. The records from the current location at the crash are skipped during reprocessing of the unit of work to increase the chances of success during reprocessing.
摘要翻译：公开了一种用于在批处理系统中的错误期间自动恢复工作单元的处理的系统和方法。通常，工作单元的至少一部分和用于执行以处理工作单元的部分的操作指令被发送到工作者数据结构。从工作者数据结构接收到周期性心跳，指示工作人员数据结构正在处理工作单元的至少一部分。如果检测到工作者数据结构意外终止，则将信号发送到崩溃处理程序数据结构，指示崩溃处理程序数据结构检测并存储工作单元的一部分的当前输入位置。在工作单位的后处理过程中，跳过当前坠机地点的记录，以增加后处理中成功的机会。

6. 发明申请

US20120078707A1 Measuring Inline Ad Performance for Third-Party Ad Serving 有权
标题翻译：测量第三方广告投放的内联广告效果
公开(公告)号：US20120078707A1
公开(公告)日：2012-03-29
申请号：US12894000
申请日：2010-09-29
申请人： Eyal Arasu Ramakrishnan , Rampradeep Dodda , Prabhakar Goyal
发明人： Eyal Arasu Ramakrishnan , Rampradeep Dodda , Prabhakar Goyal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , G06F8/30 , G06F17/2247 , G06F17/30896 , G06Q30/0241 , G06Q30/0242 , G06Q30/0277 , H04L29/06523 , H04L67/02
摘要： A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table.
摘要翻译：用于测量第三方广告投放的内联互联网广告效果的方法，设备和计算机程序产品。该方法包括接收原始的第三方互联网广告并对原始的第三方互联网广告进行重新编码，以产生重新编码的第三方互联网广告，其中重新编码的第三方互联网广告包括广告工具代码。实时，随着互联网广告的合成和呈现，仪器代码使用广告工具代码测量第三方网络中的服务器或服务器的响应延迟。在某些情况下，原始第三方互联网广告包含使用诸如HTML语言和/或JavaScript语言（例如广告代码段）的标记语言的广告代码。重新编码包括通过将广告代码段变换为JavaScript文字来重新编码广告的广告代码段，其在示例性实施例中包括发出专门的document.write（）调用。回收延迟测量被收集并包含在延迟表中。

7. 发明申请

US20090030785A1 MONETIZING RICH MEDIA ADVERTISING INTERACTION 审中-公开
标题翻译：多媒体广告互动
公开(公告)号：US20090030785A1
公开(公告)日：2009-01-29
申请号：US11828789
申请日：2007-07-26
申请人： Prabhakar Goyal , Jatin Patel
发明人： Prabhakar Goyal , Jatin Patel
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0207 , G06Q30/0241
摘要： A method for calculating brand index (BI) for interactive rich media advertising produces a brand effectiveness model, and includes categorizing advertising exposure of a rich media ad into a type of bucket, and for each type of bucket: assigning a weight (Wj) to each of a plurality of data types collected in the bucket; assigning a score (Dj) to each of the data types collected in the bucket; tracking a frequency (Nj) of occurrence of each data type; and calculating a bucket brand index (BBIi)=ΣWj*Nj*Dj. A non-linear approach to calculating BBI may also be used. A bucket weight (Wi) is assigned to each type of bucket; the BI is calculated as a weighted sum of the plurality of bucket brand indexes (BBI)=ΣWi*BBIi, and the BI is communicated to an advertiser or publisher for an ad campaign that includes the BBIi to indicate monetization value of the rich media ad.
摘要翻译：用于计算交互式富媒体广告的品牌指数（BI）的方法产生品牌有效性模型，并且包括将富媒体广告的广告曝光分类为桶类型和对于每种类型的桶：将权重（Wj）分配给在桶中收集的多个数据类型中的每一个; 将分数（Dj）分配给在桶中收集的每个数据类型; 跟踪每种数据类型的出现频率（Nj）; 并计算桶品牌指数（BBIi）= SigmaWj * Nj * Dj。还可以使用计算BBI的非线性方法。铲斗重量（Wi）分配给每种类型的铲斗; BI被计算为多个桶品牌指数（BBI）= SigmaWi * BBIi的加权和，并且将BI传达给包括BBIi的广告活动的广告主或发布者，以指示富媒体广告的营利价值。

8. 发明授权

US09767465B2 Methods and systems for facilitating caching of advertisements 有权
公开(公告)号：US09767465B2
公开(公告)日：2017-09-19
申请号：US13284129
申请日：2011-10-28
申请人： Prabhakar Goyal , Sanjay Kumar Gupta , Rampradeep Dodda
发明人： Prabhakar Goyal , Sanjay Kumar Gupta , Rampradeep Dodda
IPC分类号： G06Q30/02 , G06F9/30
CPC分类号： G06Q30/02
摘要： Methods and Systems for facilitating caching of advertisements are described. The methods include receiving an ad request and generating a serving plan in response to said receiving the ad request. The serving plan includes multiple cache lines that identify corresponding advertisements. Each of the cache lines is associated with a corresponding expiration. Also, each cache line is readable by logic to display one of the advertisements corresponding to the cache line. The cache lines include a first cache line. The first cache line includes ad information, which is associated with a first one of the advertisements. Moreover, the ad information includes one or more parameters for expiration of the first cache line of a client device. The client device is configured to display the plurality of advertisements. The method includes sending the serving plan to the client device to store in the client device.

9. 发明授权

US09536249B2 Measuring inline ad performance for third-party ad serving 有权
标题翻译：衡量第三方广告投放的内嵌广告效果
公开(公告)号：US09536249B2
公开(公告)日：2017-01-03
申请号：US12894000
申请日：2010-09-29
申请人： Eyal Arasu Ramakrishnan , Rampradeep Dodda , Prabhakar Goyal
发明人： Eyal Arasu Ramakrishnan , Rampradeep Dodda , Prabhakar Goyal
IPC分类号： G06Q30/00 , G06Q30/02 , H04L29/06
CPC分类号： G06Q30/0244 , G06F8/30 , G06F17/2247 , G06F17/30896 , G06Q30/0241 , G06Q30/0242 , G06Q30/0277 , H04L29/06523 , H04L67/02
摘要： A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table.
摘要翻译：用于测量第三方广告投放的内联互联网广告效果的方法，设备和计算机程序产品。该方法包括接收原始的第三方互联网广告并对原始的第三方互联网广告进行重新编码，以产生重新编码的第三方互联网广告，其中重新编码的第三方互联网广告包括广告工具代码。实时，随着互联网广告的合成和呈现，仪器代码使用广告工具代码测量第三方网络中的服务器或服务器的响应延迟。在某些情况下，原始第三方互联网广告包含使用诸如HTML语言和/或JavaScript语言（例如广告代码段）的标记语言的广告代码。重新编码包括通过将广告代码段变换为JavaScript文字来重新编码广告的广告代码段，其在示例性实施例中包括发出专门的document.write（）调用。回收延迟测量被收集并包含在延迟表中。

10. 发明申请

US20100070288A1 Method and System for Efficiently Transforming Online Ad Creatives Using Dynamically Compiled Templates 审中-公开
标题翻译：使用动态编译模板有效转换在线广告创意的方法和系统
公开(公告)号：US20100070288A1
公开(公告)日：2010-03-18
申请号：US12210962
申请日：2008-09-15
申请人： Jitendra Nath Pandey , Prabhakar Goyal , Eyal Arasu Ramakrishnan
发明人： Jitendra Nath Pandey , Prabhakar Goyal , Eyal Arasu Ramakrishnan
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0276 , G06Q30/0277
摘要： A method and system are provided for transforming online ad creatives using dynamically compiled ad templates. In one example, the method includes receiving one or more ad templates into a memory, pre-compiling at least one ad template into object code, converting the object code to a native dynamic library, and loading the native dynamic library into a random access memory.
摘要翻译：提供了一种方法和系统，用于使用动态编译的广告模板转换在线广告素材。在一个示例中，该方法包括将一个或多个广告模板接收到存储器中，将至少一个广告模板预编译为对象代码，将对象代码转换为本机动态库，以及将本机动态库加载到随机存取存储器。

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