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    • 1. 发明申请
    • Viral advertising for interactive services
    • 用于互动服务的病毒广告
    • US20060218577A1
    • 2006-09-28
    • US11078555
    • 2005-03-11
    • Joshua GoodmanChristopher MeekCarl Kadie
    • Joshua GoodmanChristopher MeekCarl Kadie
    • H04N7/025H04N7/10
    • H04N7/173G06Q30/02H04N21/2547H04N21/4143H04N21/4788H04N21/812
    • The subject invention provides a unique system and method that facilitates propagating selected advertisements among users of interactive services. Interactive service users can be targeted for specific types of advertisements for particular products or services. When a user selects at least one advertisement for more detailed viewing, the advertisement can be distributed to or shared with one or more other users. These other users may be part of the original user's social network. Thus user-selected advertisements can be shared among users who are familiar with each other's current or future interests. In some cases, user-selected advertisements can replace system-selected advertisements. As a result, advertisers can benefit from increased exposure of and interest in their advertisements.
    • 本发明提供了一种有助于在交互式服务的用户之间传播所选广告的独特系统和方法。 互动服务用户可以针对特定产品或服务的特定类型的广告。 当用户选择至少一个广告以进行更详细的观看时,该广告可以被分发给一个或多个其他用户或与一个或多个其他用户共享。 这些其他用户可能是原始用户社交网络的一部分。 因此,用户选择的广告可以在熟悉彼此的当前或未来兴趣的用户之间共享。 在某些情况下,用户选择的广告可以替代系统选择的广告。 因此,广告商可以从广告的曝光和兴趣中获益。
    • 2. 发明申请
    • Storage abuse prevention
    • 存储滥用预防
    • US20060195604A1
    • 2006-08-31
    • US11042245
    • 2005-01-25
    • Joshua GoodmanCarl KadieChristopher Meek
    • Joshua GoodmanCarl KadieChristopher Meek
    • G06F15/173G06F15/16
    • G06F21/606G06F21/316G06F21/552G06F2221/2135H04L51/00H04L63/1408
    • The subject invention provides a unique system and method that facilitates mitigation of storage abuse in connection with free storage provided by messaging service providers such as email, instant messaging, chat, blogging, and/or web hosting service providers. The system and method involve measuring the outbound volume of stored data. When the volume satisfies a threshold, a cost can be imposed on the account to mitigate the suspicious or abusive activity. Other factors can be considered as well that can modify the cost imposed on the cost such as by increasing the cost. Machine learning can be employed as well to predict a level or degree of suspicion. The various factors or the text of the messages can be used as input for the machine learning system.
    • 本发明提供了一种独特的系统和方法,其有助于缓解由诸如电子邮件,即时消息,聊天,博客和/或网络托管服务提供商之类的消息传递服务提供商提供的免费存储的存储滥用。 系统和方法涉及测量存储数据的出站量。 当卷满足阈值时,可以对该帐户施加成本以减轻可疑或滥用活动。 也可以考虑其他因素,从而可以通过增加成本来改变对成本的成本。 也可以使用机器学习来预测一定程度的怀疑。 消息的各种因素或文本可以用作机器学习系统的输入。
    • 3. 发明申请
    • Image and other analysis for contextual ads
    • 内容相关广告的图片和其他分析
    • US20060179453A1
    • 2006-08-10
    • US11052394
    • 2005-02-07
    • Carl KadieJoshua GoodmanChristopher Meek
    • Carl KadieJoshua GoodmanChristopher Meek
    • H04N7/10G06F13/00H04N7/025G06F3/00
    • H04N7/163G06Q30/02H04N21/4331H04N21/44008H04N21/44016H04N21/84H04N21/8405
    • The subject invention provides a unique system and method that facilitates providing contextual advertisements based on one or more identified terms extracted from a non-text object such as an image, video, and/or audio object. Terms can also be identified and extracted from metadata associated with or other data derived from text objects such as email messages and attached text documents. One or more recognition techniques can be employed to identify data found in the non-text object (including the metadata or any other data derived therefrom) and data found in the metadata associated with the text object. Once the identified terms are analyzed, an appropriate contextual advertisement can be presented to the user. If the content of the non-text or text object is deemed of a negative nature, no contextual advertisement is provided.
    • 本发明提供了一种独特的系统和方法,其有助于基于从诸如图像,视频和/或音频对象的非文本对象提取的一个或多个所标识的项来提供上下文广告。 还可以从与文本对象(例如电子邮件消息和附加文本文档)导出的其他数据相关联的元数据中识别和提取术语。 可以使用一种或多种识别技术来识别在非文本对象(包括元数据或从其导出的任何其他数据)中发现的数据以及与文本对象相关联的元数据中找到的数据。 一旦分析了所识别的术语,就可以向用户呈现适当的上下文广告。 如果非文本或文本对象的内容被认为是消极性质,则不提供上下文广告。
    • 4. 发明申请
    • Content-targeted advertising for interactive computer-based applications
    • 针对基于互动计算机的应用的面向内容的广告
    • US20060167747A1
    • 2006-07-27
    • US11042246
    • 2005-01-25
    • Joshua GoodmanChristopher MeekCarl Kadie
    • Joshua GoodmanChristopher MeekCarl Kadie
    • G06Q30/00
    • G06Q30/02G06Q30/0255G06Q30/0261G06Q30/0264G06Q30/0269
    • The subject invention provides a unique system and method that facilitates providing content-targeted advertising to a user based at least in part on the content of a user action. The user action can be performed in connection with an outbound messaging system, a real-time messaging system such as a chat or instant messaging, a game environment, and/or calendaring system. The system and method analyze at the least the content of an outbound message and then present a content-targeted advertisement based on the content of the message. The same can be done with respect to calendar entries. However, outbound and inbound calendar entries, invitations, and responses to invitations can be analyzed for content and have content-targeted advertisements presented to the sender or receiver of such items. User privacy can be maintained and/or increased by allowing a user to opt out of content-targeting advertisements. Reasons for being targeted can also be provided to the user.
    • 本发明提供了一种独特的系统和方法,其有助于至少部分地基于用户动作的内容向用户提供针对内容的广告。 可以结合出站消息系统,诸如聊天或即时消息的实时消息系统,游戏环境和/或日历系统来执行用户动作。 系统和方法至少分析出站消息的内容,然后基于消息的内容呈现基于内容的广告。 对于日历条目也可以这样做。 然而,可以分析出站和入站日历条目,邀请和对邀请的响应,并针对内容进行分析,并向这些项目的发件人或接收方提供内容定向广告。 通过允许用户选择停用内容定位广告,可以维护和/或增加用户隐私。 也可以向用户提供目标的原因。
    • 10. 发明申请
    • Automatically generating content for presenting in a preview pane for ADS
    • 自动生成用于在ADS的预览窗格中显示的内容
    • US20070050253A1
    • 2007-03-01
    • US11214485
    • 2005-08-29
    • Jody BiggsChristian BorgsJennifer ChayesUriel FeigeKamal JainYing LiChristopher MeekTarek NajmJoshua Goodman
    • Jody BiggsChristian BorgsJennifer ChayesUriel FeigeKamal JainYing LiChristopher MeekTarek NajmJoshua Goodman
    • G06Q30/00
    • G06Q30/02G06Q30/0271
    • The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.
    • 这里描述的用户界面,方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互,并促进自动生成预览窗格的内容。 作为示例,在由第三方提供的广告空间中向用户传送电子广告,并且辅助广告生成部件自动生成次要广告的内容的至少一部分。 次要广告提供与电子广告相关联的内容,并且在接收到用户指示时发生。 上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。 作为另一示例,在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。 接收识别来自多个不同广告商的广告中的至少一个的用户输入。 提供了补充广告的第二广告空间,其具有与由用户输入标识的至少一个广告相关的补充广告信息。 补充广告中提供的补充广告信息的至少一部分将自动生成。 还可以使用上下文信息来自动产生补充广告信息的至少一部分。