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    • 6. 发明申请
    • Proximal Advertising Using Hand-Held Communication Devices
    • 使用手持通信设备的近端广告
    • US20080052109A1
    • 2008-02-28
    • US11930842
    • 2007-10-31
    • Mark Boys
    • Mark Boys
    • G06Q30/00
    • G06Q30/02G06Q30/0236G06Q30/0239G06Q30/0267G06Q30/0269
    • A system for commercial promotion has a first computerized appliance enabled for data reception on a close-proximity wireless local area network (LAN) having a limited effective range, and for providing received data in a human-understandable form to a user of the first appliance, and a second computerized appliance enabled for data transmission on the close-proximity wireless LAN and having access to a data repository storing promotional material. The first and the second computerized appliances establish a connection on the wireless LAN by virtue of proximity within the limited effective range, the second appliance transmits promotional material to the first appliance in response to the connection, and the first appliance renders the promotional material in human-understandable form for the user in response to receiving the promotional material.
    • 一种用于商业推广的系统具有能够在具有有限范围的近距离无线局域网(LAN)上进行数据接收的第一计算机化设备,并且以人可理解的形式向第一设备的用户提供接收到的数据 以及能够在近距离无线LAN上进行数据传输并且能够访问存储促销材料的数据存储库的第二计算机化设备。 第一和第二计算机化设备通过在有限的有效范围内的接近度在无线LAN上建立连接,第二设备响应于连接向第一设备传送宣传材料,并且第一设备将促销材料呈现在人 用户响应收到宣传资料的可理解形式。