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    • 7. 发明申请
    • Selection and use of different keyphrases for different advertising content suppliers
    • 不同广告内容供应商的不同关键短语的选择和使用
    • US20070150344A1
    • 2007-06-28
    • US11390868
    • 2006-03-28
    • David SobotkaAftab ZiaSudhir TonseM. Khan
    • David SobotkaAftab ZiaSudhir TonseM. Khan
    • G06Q30/00
    • G06Q30/02G06Q30/0241G06Q30/0244G06Q30/0256
    • Systems and methods are provided for increasing user response to advertisements from advertisement suppliers obtained in response to keywords. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier; ranking the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword; and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request to form an altered request to be sent to the first advertisement supplier.
    • 提供了系统和方法,以增加用户对响应于关键词获得的广告供应商的广告的响应。 在一个实施例中,一种方法包括从广告请求者识别基本请求; 识别与所述基本请求相关联的第一和第二关键字,所述第一和第二关键字先前已被用于向第一广告提供者的广告请求; 基于第一关键字和第二关键字中的每一个的用户响应历史来排序第一关键字和第二关键字; 并且识别要用于动态地改变所述基本请求的第一关键字和所述第二关键字的较高排名,以形成要发送到所述第一广告提供者的改变的请求。
    • 8. 发明申请
    • Matching engine for comparing data feeds with user profile criteria
    • 匹配引擎,用于将数据Feed与用户配置文件标准进行比较
    • US20070226182A1
    • 2007-09-27
    • US11385368
    • 2006-03-21
    • David SobotkaChristopher Austin-LaneVijay Eranti
    • David SobotkaChristopher Austin-LaneVijay Eranti
    • G06F17/30G08B29/00
    • G06F17/30867
    • An event notification matching system, including an event matching table forming a plurality of nodes. Each node is assigned a subscriber request value and contains identifiers for one or more subscribers to be notified at the occurrence of an event relating to the subscriber request value. The event notification matching system may also include a table index. The table index receives input values from an event processing module and selects one or more of the nodes that have subscriber request values corresponding to the received input values. The event processor receives event data from a predetermined source, and formats the input values to simplify the operations performed by the event matching table. The event notification matching system is configured such that the event data need not be compared to non-matching nodes in the event matching table.
    • 一种事件通知匹配系统,包括形成多个节点的事件匹配表。 每个节点被分配一个订户请求值,并且包含在与订户请求值有关的事件发生时要通知的一个或多个订户的标识符。 事件通知匹配系统还可以包括表索引。 表索引从事件处理模块接收输入值,并选择一个或多个具有与所接收的输入值对应的用户请求值的节点。 事件处理器从预定的源接收事件数据,并格式化输入值以简化由事件匹配表执行的操作。 事件通知匹配系统被配置为使事件数据不需要与事件匹配表中的不匹配节点进行比较。