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    • 5. 发明申请
    • Selection and use of different keyphrases for different advertising content suppliers
    • 不同广告内容供应商的不同关键短语的选择和使用
    • US20070150344A1
    • 2007-06-28
    • US11390868
    • 2006-03-28
    • David SobotkaAftab ZiaSudhir TonseM. Khan
    • David SobotkaAftab ZiaSudhir TonseM. Khan
    • G06Q30/00
    • G06Q30/02G06Q30/0241G06Q30/0244G06Q30/0256
    • Systems and methods are provided for increasing user response to advertisements from advertisement suppliers obtained in response to keywords. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier; ranking the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword; and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request to form an altered request to be sent to the first advertisement supplier.
    • 提供了系统和方法,以增加用户对响应于关键词获得的广告供应商的广告的响应。 在一个实施例中,一种方法包括从广告请求者识别基本请求; 识别与所述基本请求相关联的第一和第二关键字,所述第一和第二关键字先前已被用于向第一广告提供者的广告请求; 基于第一关键字和第二关键字中的每一个的用户响应历史来排序第一关键字和第二关键字; 并且识别要用于动态地改变所述基本请求的第一关键字和所述第二关键字的较高排名,以形成要发送到所述第一广告提供者的改变的请求。