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1. 发明申请

US20110289090A1 CLASSIFYING LOCATIONS FOR AD PRESENTATION 有权
标题翻译：分类广告介绍地点
公开(公告)号：US20110289090A1
公开(公告)日：2011-11-24
申请号：US13111833
申请日：2011-05-19
申请人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
发明人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
IPC分类号： G06F17/30
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

2. 发明授权

US08666802B2 Classifying locations for ad presentation 有权
标题翻译：分类广告展示位置
公开(公告)号：US08666802B2
公开(公告)日：2014-03-04
申请号：US13111833
申请日：2011-05-19
申请人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
发明人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

3. 发明授权

US08732009B1 Dynamically changing phone numbers based on user browsing behavior 有权
标题翻译：根据用户浏览行为动态更改电话号码
公开(公告)号：US08732009B1
公开(公告)日：2014-05-20
申请号：US13216695
申请日：2011-08-24
申请人： Jian Zhou , Anshul Kothari , Surojit Chatterjee
发明人： Jian Zhou , Anshul Kothari , Surojit Chatterjee
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q90/00 , G06Q30/0639
摘要： Various methods, systems, and computer program products are disclosed for determining phone numbers based on user interests. The method may include receiving an indication of one or more user actions. The method may include determining an interest of the user based on the one or more user actions. The method may include determining a product or service in which the user may be interested based on the determined interest of the user. The method may include selecting a first phone number of a vendor of the product or service and a second phone number of a call center. The method may include providing the second phone number to be communicated, wherein the second phone number when called connects a call to the first phone number.
摘要翻译：公开了基于用户兴趣确定电话号码的各种方法，系统和计算机程序产品。该方法可以包括接收一个或多个用户动作的指示。该方法可以包括基于一个或多个用户动作来确定用户的兴趣。该方法可以包括基于所确定的用户兴趣来确定用户可能感兴趣的产品或服务。该方法可以包括选择产品或服务的供应商的第一电话号码和呼叫中心的第二电话号码。该方法可以包括提供要传送的第二电话号码，其中当被叫时的第二电话号码将呼叫连接到第一电话号码。

4. 发明授权

US08510157B2 Call tracking for online content items 有权
标题翻译：在线内容项的通话跟踪
公开(公告)号：US08510157B2
公开(公告)日：2013-08-13
申请号：US12828158
申请日：2010-06-30
申请人： Anshul Kothari , Surojit Chatterjee , Chen Chen , Jian Zhou
发明人： Anshul Kothari , Surojit Chatterjee , Chen Chen , Jian Zhou
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0242 , G06Q30/08 , H04M15/00 , H04M15/805 , H04M2215/0192
摘要： This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.
摘要翻译：本规范涉及跟踪与在线内容相关的电话呼叫。通常，本说明书中描述的主题的一个方面可以体现在包括确定由一组交互的第一交互产生的电话号码的呼叫的概率的动作的方法中。通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项的排名得分的动作的方法中，包括针对电话号码的多个电话呼叫的每个呼叫，归因于呼吁一组在线内容交互的在线内容交互; 使用所述等级得分确定是否将所述在线内容项提供给客户端设备; 以及在使用所述等级得分确定所述在线内容项目时，将所述在线内容项目提供给所述客户端设备。

5. 发明授权

US09118758B1 User feedback on calls 有权
标题翻译：用户对呼叫的反馈
公开(公告)号：US09118758B1
公开(公告)日：2015-08-25
申请号：US13225624
申请日：2011-09-06
申请人： Jian Zhou , Anshul Kothari , Surojit Chatterjee
发明人： Jian Zhou , Anshul Kothari , Surojit Chatterjee
IPC分类号： H04M1/64 , H04M3/487
CPC分类号： H04M3/487 , G06Q30/0242 , H04M3/4878 , H04M2203/1058 , H04M2203/556
摘要： Various methods, systems, and computer program products are disclosed for determining relevance of a promotional message based on caller feedback. The method may include receiving at least one phone call, the at least one phone call indicating a phone number that was called to make the at least one phone call. The method may include associating the at least one phone call with a promotional message or promotional message group via the phone number, the promotional message group comprising one or more promotional messages. The method may include receiving feedback that indicates a user experience associated with the at least one phone call. The method may include determining a relevance of the promotional message or promotional message group based on the received feedback.
摘要翻译：公开了各种方法，系统和计算机程序产品，用于基于呼叫者反馈确定促销消息的相关性。该方法可以包括接收至少一个电话呼叫，所述至少一个电话呼叫指示被呼叫以进行至少一个电话呼叫的电话号码。该方法可以包括经由电话号码将至少一个电话呼叫与促销消息或促销消息组相关联，促销消息组包括一个或多个促销消息。该方法可以包括接收指示与至少一个电话呼叫相关联的用户体验的反馈。该方法可以包括基于所接收的反馈来确定促销消息或促销消息组的相关性。

6. 发明授权

US08799061B1 Classifying users for ad targeting 有权
标题翻译：为用户分类广告定位
公开(公告)号：US08799061B1
公开(公告)日：2014-08-05
申请号：US12767617
申请日：2010-04-26
申请人： Surojit Chatterjee , Terry Van Belle , Anshul Kothari , Jian Zhou
发明人： Surojit Chatterjee , Terry Van Belle , Anshul Kothari , Jian Zhou
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q90/00 , G06Q30/0261 , G06Q30/0269
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a location history for a user, where the location history includes a plurality of location data points for the user; analyzing the location history to derive a category for the user; associating the user with the category; and using the user's associated category to boost one or more candidate content items for delivery to the user.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括确定用户的位置历史的动作的方法中，其中位置历史包括用户的多个位置数据点; 分析位置历史以导出用户的类别; 将用户与类别相关联; 以及使用所述用户的关联类别来提升一个或多个候选内容项以便传递给所述用户。

7. 发明授权

US08849694B1 Predicting promotional message response based on device distance 有权
标题翻译：基于设备距离预测促销消息响应
公开(公告)号：US08849694B1
公开(公告)日：2014-09-30
申请号：US12851833
申请日：2010-08-06
申请人： Surojit Chatterjee , Terry Van Belle , Anshul Kothari , Jian Zhou , Paul Feng , Ravi Jain , Nandita Narasimha Prabhu , Yun Huang
发明人： Surojit Chatterjee , Terry Van Belle , Anshul Kothari , Jian Zhou , Paul Feng , Ravi Jain , Nandita Narasimha Prabhu , Yun Huang
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q90/00 , G06Q30/0261
摘要： Various methods, systems, and computer program products are disclosed for communicating location-based promotional messages to a mobile communication device. The method may include receiving a request associated with a mobile communication device. In response to the request, the method may include determining a location of the mobile communication device and a potential interest of a user of the mobile communication device. Based on the location of the mobile communication device and the potential interest of the user, the method may include identifying a promotional message from among other promotional messages. Upon identification, the method may include communicating the promotional message to be displayed at the mobile communication device.
摘要翻译：公开了用于将基于位置的促销消息传送到移动通信设备的各种方法，系统和计算机程序产品。该方法可以包括接收与移动通信设备相关联的请求。响应于该请求，该方法可以包括确定移动通信设备的位置和移动通信设备的用户的潜在兴趣。基于移动通信设备的位置和用户的潜在兴趣，该方法可以包括从其他促销消息中识别促销消息。在识别时，该方法可以包括传送要在移动通信设备处显示的促销消息。

8. 发明申请

US20120004978A1 Call Tracking For Online Content Items 有权
标题翻译：在线内容项目的通话跟踪
公开(公告)号：US20120004978A1
公开(公告)日：2012-01-05
申请号：US12828158
申请日：2010-06-30
申请人： Anshul Kothari , Surojit Chatterjee , Chen Chen , Jian Zhou
发明人： Anshul Kothari , Surojit Chatterjee , Chen Chen , Jian Zhou
IPC分类号： G06Q30/00 , G06F17/30 , G06N5/02 , H04M15/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0242 , G06Q30/08 , H04M15/00 , H04M15/805 , H04M2215/0192
摘要： This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.
摘要翻译：本规范涉及跟踪与在线内容相关的电话呼叫。通常，本说明书中描述的主题的一个方面可以体现在包括确定由一组交互的第一交互产生的电话号码的呼叫的概率的动作的方法中。通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项的排名得分的动作的方法中，包括针对电话号码的多个电话呼叫的每个呼叫，归因于呼吁一组在线内容交互的在线内容交互; 使用所述等级得分确定是否将所述在线内容项提供给客户端设备; 以及在使用所述等级得分确定所述在线内容项目时，将所述在线内容项目提供给所述客户端设备。

9. 发明申请

US20120155624A1 Frequency Capping and Throttling of Calls in a Pay-Per-Call Advertising Solution 有权
标题翻译：每个呼叫广告解决方案中的呼叫频率上限和调节
公开(公告)号：US20120155624A1
公开(公告)日：2012-06-21
申请号：US12971195
申请日：2010-12-17
申请人： Surojit Chatterjee , Anshul Kothari , Chen Chen
发明人： Surojit Chatterjee , Anshul Kothari , Chen Chen
IPC分类号： H04M15/00
CPC分类号： H04M15/8083 , H04M2215/0192
摘要： Various methods, systems, and computer program products are disclosed for controlling a number of calls based on promotional message impressions. The method may include receiving a request to communicate at least one promotional message, wherein the at least one promotional message is associated with one or more phone numbers. The method may include communicating the at least one promotional message and the one or more phone numbers. The method may include receiving one or more calls associated with the at least one promotional message. The method may include determining a call through rate for the at least one promotional message based on the one or more calls. The method may include determining a number of impressions of the at least one promotional message based on the determined call through rate.
摘要翻译：公开了各种方法，系统和计算机程序产品，用于基于促销消息印象控制多个呼叫。该方法可以包括接收至少一个促销消息的通信请求，其中至少一个促销消息与一个或多个电话号码相关联。所述方法可以包括传达所述至少一个促销消息和所述一个或多个电话号码。该方法可以包括接收与至少一个促销消息相关联的一个或多个呼叫。该方法可以包括基于一个或多个呼叫确定至少一个促销消息的呼叫通过率。该方法可以包括基于所确定的呼叫通过率来确定至少一个促销消息的展示次数。

10. 发明授权

US08619952B2 Displaying phone number on the landing page based on keywords 有权
标题翻译：根据关键字在目标网页上显示电话号码
公开(公告)号：US08619952B2
公开(公告)日：2013-12-31
申请号：US12985745
申请日：2011-01-06
申请人： Surojit Chatterjee , Anshul Kothari , Chen Chen
发明人： Surojit Chatterjee , Anshul Kothari , Chen Chen
IPC分类号： H04M11/00
CPC分类号： H04M3/42059 , G06Q30/0243 , H04M3/4878
摘要： Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.
摘要翻译：公开了用于确定导致电话呼叫的促销消息的各种方法，系统和计算机程序产品。该方法可以包括传送促销消息，其中促销消息与电话号码相关联。该方法可以包括接收到宣传消息被选择的指示。该方法可以包括通过电话号码接收电话呼叫，指示所呼叫的电话号码的电话呼叫。该方法可以包括基于电话号码将电话呼叫与促销消息相关联。该方法可以包括基于相关联的电话呼叫和促销消息确定所传送的促销消息导致电话呼叫。

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