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1. 发明申请

US20110289090A1 CLASSIFYING LOCATIONS FOR AD PRESENTATION 有权
标题翻译：分类广告介绍地点
公开(公告)号：US20110289090A1
公开(公告)日：2011-11-24
申请号：US13111833
申请日：2011-05-19
申请人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
发明人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
IPC分类号： G06F17/30
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

2. 发明授权

US08666802B2 Classifying locations for ad presentation 有权
标题翻译：分类广告展示位置
公开(公告)号：US08666802B2
公开(公告)日：2014-03-04
申请号：US13111833
申请日：2011-05-19
申请人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
发明人： Jian Zhou , Anshul Kothari , Subhadip Sarkar , Theodore B. Van Belle , Surojit Chatterjee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

3. 发明授权

US08688514B1 Ad selection using image data 有权
标题翻译：使用图像数据进行广告选择
公开(公告)号：US08688514B1
公开(公告)日：2014-04-01
申请号：US13168904
申请日：2011-06-24
申请人： Subhadip Sarkar , Ravi Jain
发明人： Subhadip Sarkar , Ravi Jain
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q90/00 , G06Q30/0256
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for content presentation. In one aspect, a method includes receiving a request for an ad to be presented to a user; for a collection of ads, identifying one or more candidate ads including using image keywords derived from images associated with the user to identify the one or more candidate ads; selecting an ad responsive to the ad request from the candidate ads; and sending the selected ad for presentation to the user.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于内容呈现。一方面，一种方法包括接收对要呈现给用户的广告的请求; 用于收集广告，识别一个或多个候选广告，包括使用与用户相关联的图像导出的图像关键词来识别一个或多个候选广告; 根据候选广告的广告请求选择一个广告; 并将所选择的广告发送给用户。

4. 发明授权

US09519722B1 Method and system for providing dynamic personalized recommendations for a destination 有权
标题翻译：为目的地提供动态个性化建议的方法和系统
公开(公告)号：US09519722B1
公开(公告)日：2016-12-13
申请号：US13295477
申请日：2011-11-14
申请人： Jignashu Parikh , Subhadip Sarkar
发明人： Jignashu Parikh , Subhadip Sarkar
IPC分类号： G06F17/30
CPC分类号： G06F17/3087
摘要： Methods and systems for providing a user with content relevant to a location of interest to the user, when the user is determined to be at or near the location, are presented. The user's interest in the location may be determined based on queries about the location received from the user prior to the user arriving at the location. The queries received from the user about the location are used to build a location recommendation model, which generates personalized content relevant to the location and to one or more interest verticals identified for the user. The location recommendation model is built using a location recommendation engine that collects data about the user, the queried location, one or more associations between the user, the queried location, and/or one or more other users, as well as various other information related to the user's interests and the queried location.
摘要翻译：提供了当用户被确定处于或接近该位置时向用户提供与用户感兴趣的位置相关的内容的方法和系统。可以基于在用户到达该位置之前关于从用户接收的位置的查询来确定用户对该位置的兴趣。从用户接收的关于位置的查询用于构建位置推荐模型，该模型生成与该位置相关的个性化内容以及针对用户识别的一个或多个兴趣垂直。位置推荐模型使用收集关于用户的数据，查询位置，用户，查询位置和/或一个或多个其他用户之间的一个或多个关联以及各种其他信息相关的位置推荐引擎来构建对用户的兴趣和查询的位置。

5. 发明授权

US08788327B2 Local ad serving 有权
标题翻译：本地广告投放
公开(公告)号：US08788327B2
公开(公告)日：2014-07-22
申请号：US13009790
申请日：2011-01-19
申请人： Subhadip Sarkar , Deepak Chandra , Jonathan Wall
发明人： Subhadip Sarkar , Deepak Chandra , Jonathan Wall
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0251 , G06Q30/0261 , G06Q30/0269
摘要： In general, this specification relates to content presentation. The subject matter of this specification can be embodied in, among other things, methods that include the actions of receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item.
摘要翻译：通常，本说明书涉及内容呈现。本说明书的主题可以包括包括在用户设备处接收一组内容项的动作的方法，被配置为与其他内容相关联地呈现给用户的内容项，每个内容项所述内容项目组包括与所述内容项目相关联的元数据; 识别来自所述用户设备的应用的请求以呈现与特定内容相关联的内容项; 使用一个或多个处理器，使用所述内容项的元数据连同本地定位信息来选择来自所述一组内容项的内容项; 并呈现所选择的内容项。

6. 发明授权

US08468146B2 System and method for creating search index on cloud database 有权
标题翻译：在云数据库上创建搜索索引的系统和方法
公开(公告)号：US08468146B2
公开(公告)日：2013-06-18
申请号：US12796897
申请日：2010-06-09
申请人： Rajarshi Bhose , Kashyap Chimanlal Santoki , Subhadip Sarkar
发明人： Rajarshi Bhose , Kashyap Chimanlal Santoki , Subhadip Sarkar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864
摘要： A method for creating a search index on cloud database is provided. The method enables providing inputs for creating multiple indexes on documents stored in the cloud database. One of the inputs may include a first value representing number of documents to be assigned a single index. The method further enables determining total number of documents stored in the cloud database which is represented by a second value. Further, the method enables estimating total number of indexes to be created based on first value and second value. The method further comprises executing a loop to create multiple indexes for a predetermined number of iterations which corresponds to the estimated value. Furthermore, the method comprises indexing documents for creating the multiple indexes. Finally, the method comprises merging the multiple indexes to create a single index which facilitates a user to search documents stored in the cloud database.
摘要翻译：提供了一种在云数据库上创建搜索索引的方法。该方法能够提供输入，以便在存储在云数据库中的文档上创建多个索引。其中一个输入可以包括表示要分配单个索引的文档的数量的第一值。该方法还能够确定存储在云数据库中的由第二值表示的文档的总数。此外，该方法能够基于第一值和第二值来估计要创建的索引的总数。该方法还包括执行循环以针对对应于估计值的预定次数的迭代创建多个索引。此外，该方法包括索引用于创建多个索引的文档。最后，该方法包括合并多个索引以创建单个索引，该索引便于用户搜索存储在云数据库中的文档。

7. 发明授权

US08645199B1 Using application characteristics for ad pricing 有权
标题翻译：使用广告定价的应用特征
公开(公告)号：US08645199B1
公开(公告)日：2014-02-04
申请号：US13076933
申请日：2011-03-31
申请人： Subhadip Sarkar , Rajat Dewan , Satyam Shaw
发明人： Subhadip Sarkar , Rajat Dewan , Satyam Shaw
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0273
摘要： This specification describes technologies relating to content presentation. In general, methods include the actions of receiving, for each of a plurality of mobile applications, application data associated with a respective mobile application of the plurality of mobile applications, the application data including different user interaction data associated with the respective mobile application; clustering applications of the plurality of mobile applications according to a classification; logging user interactions with each application of a cluster of applications for a plurality of users; generating an initial score for a first application in the cluster according to the logged interactions; and calculating pricing for content items served to the first application based on the initial score and an average score for applications in the cluster.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，方法包括为多个移动应用中的每一个接收与多个移动应用中的相应移动应用相关联的应用数据的动作，所述应用数据包括与相应移动应用相关联的不同用户交互数据; 根据分类对多个移动应用进行聚类应用; 记录与多个用户的应用群集的每个应用程序的用户交互; 根据所记录的交互，为集群中的第一应用生成初始分数; 并根据初始分数和群集中应用程序的平均分计算第一个应用程序提供的内容项目的定价。

8. 发明申请

US20120185334A1 LOCAL AD SERVING 有权
标题翻译：本地AD服务
公开(公告)号：US20120185334A1
公开(公告)日：2012-07-19
申请号：US13009790
申请日：2011-01-19
申请人： Subhadip Sarkar , Deepak Chandra
发明人： Subhadip Sarkar , Deepak Chandra
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06Q30/0261 , G06Q30/0269
摘要： In general, this specification relates to content presentation. The subject matter of this specification can be embodied in, among other things, methods that include the actions of receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item.
摘要翻译：通常，本说明书涉及内容呈现。本说明书的主题可以包括包括在用户设备处接收一组内容项的动作的方法，被配置为与其他内容相关联地呈现给用户的内容项，每个内容项所述内容项目组包括与所述内容项目相关联的元数据; 识别来自所述用户设备的应用的请求以呈现与特定内容相关联的内容项; 使用一个或多个处理器，使用所述内容项的元数据连同本地定位信息来选择来自所述一组内容项的内容项; 并呈现所选择的内容项。

9. 发明申请

US20110252018A1 SYSTEM AND METHOD FOR CREATING SEARCH INDEX ON CLOUD DATABASE 有权
标题翻译：用于创建云数据库中的搜索索引的系统和方法
公开(公告)号：US20110252018A1
公开(公告)日：2011-10-13
申请号：US12796897
申请日：2010-06-09
申请人： Rajarshi Bhose , Kashyap Chimanlal Santoki , Subhadip Sarkar
发明人： Rajarshi Bhose , Kashyap Chimanlal Santoki , Subhadip Sarkar
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30864
摘要： A method for creating a search index on cloud database is provided. The method enables providing inputs for creating multiple indexes on documents stored in the cloud database. One of the inputs may include a first value representing number of documents to be assigned a single index. The method further enables determining total number of documents stored in the cloud database which is represented by a second value. Further, the method enables estimating total number of indexes to be created based on first value and second value. The method further comprises executing a loop to create multiple indexes for a predetermined number of iterations which corresponds to the estimated value. Furthermore, the method comprises indexing documents for creating the multiple indexes. Finally, the method comprises merging the multiple indexes to create a single index which facilitates a user to search documents stored in the cloud database.
摘要翻译：提供了一种在云数据库上创建搜索索引的方法。该方法能够提供输入，以便在存储在云数据库中的文档上创建多个索引。其中一个输入可以包括表示要分配单个索引的文档的数量的第一值。该方法还能够确定存储在云数据库中的由第二值表示的文档的总数。此外，该方法能够基于第一值和第二值来估计要创建的索引的总数。该方法还包括执行循环以针对对应于估计值的预定次数的迭代创建多个索引。此外，该方法包括索引用于创建多个索引的文档。最后，该方法包括合并多个索引以创建单个索引，该索引便于用户搜索存储在云数据库中的文档。

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