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    • 8. 发明申请
    • METHOD AND APPARATUS FOR ADMINISTERING A REWARD PROGRAM
    • 用于管理奖励计划的方法和装置
    • US20080071622A1
    • 2008-03-20
    • US11946435
    • 2007-11-28
    • Jay WalkerAndrew Van LucheneJames JoraschDean Alderucci
    • Jay WalkerAndrew Van LucheneJames JoraschDean Alderucci
    • G06Q30/00G06F17/00
    • G06Q30/0211G06Q30/02G06Q30/0204G06Q30/0212G06Q30/0236G06Q30/0239
    • In accordance with the present invention, a central controller stores a series of registrations, each of which corresponds to a purchaser of a product. The central controller calculates a measurement of product success, such as the number of products sold or the market share of the product. The central controller determines if the measurement is within a predetermined range. For example, the central controller may determine if the number of products sold exceeds a predetermined threshold. A selected set of registrations which are “early-adopter” registrations are selected. The set of registrations thereby defines a set of early-adopter purchasers. For example, the central controller may select a set of registrations having ordinal positions within a predetermined range of positions, such as the first hundred registrations. Thus, one hundred early-adopter purchasers are defined. If the measurement of product success is within the predetermined range, a reward, such as a refund or a free product, is provided to each early-adopter purchaser. For example, if sales of the product exceed 1,000,000 units, a reward is provided to each early-adopter purchaser.
    • 根据本发明,中央控制器存储一系列注册,每个注册对应于产品的购买者。 中央控制器计算产品成功的度量,如产品销售数量或产品的市场份额。 中央控制器确定测量是否在预定范围内。 例如,中央控制器可以确定所销售的产品的数量是否超过预定的阈值。 选择一组选定的“早期采用者”注册。 这套注册因此定义了一套早期采用者购买者。 例如,中央控制器可以选择一组具有在预定范围内的顺序位置的注册,例如前100个注册。 因此,定义了100位早期采购者。 如果产品成功的测量在预定范围内,则向每个早期采购者提供奖励,例如退款或免费产品。 例如,如果产品的销售额超过100万台,则会向每个早期采购者提供奖励。