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1. 发明申请

US20090006145A1 Booking Advertising Campaigns 审中-公开
标题翻译：预订广告活动
公开(公告)号：US20090006145A1
公开(公告)日：2009-01-01
申请号：US11769549
申请日：2007-06-27
申请人： Jagpreet S. Duggal , Yan-David Erlich , Robert D. Gardner , Alexandr Y. Smolyanov , Bozhena Bidyuk
发明人： Jagpreet S. Duggal , Yan-David Erlich , Robert D. Gardner , Alexandr Y. Smolyanov , Bozhena Bidyuk
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/025
摘要： Various aspects can be implemented for automated booking of advertising campaigns based on reach and frequency goals In general, one aspect can be a method that includes receiving campaign criteria including target reach and frequency for an advertising campaign. The method also includes allocating advertising spots based on the campaign criteria, and generating projected campaign reach and frequency based, at least in part, on the allocated advertising spots. The method further includes determining whether projected campaign reach and frequency sufficiently match target reach and frequency, and dynamically adjusting the allocation of advertising spots when the projected campaign reach and frequency do not sufficiently match the target reach and frequency. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：可以根据覆盖面和频率目标自动预订广告活动的各个方面。一般来说，一个方面可以是一种方法，包括接收广告系列标准，包括广告活动的目标覆盖面和频次。该方法还包括基于活动标准来分配广告点，并且至少部分地基于所分配的广告点来生成预测的活动覆盖率和频率。该方法还包括确定投影活动的覆盖面和频率是否足够匹配目标范围和频率，以及当投影活动到达和频率不足以匹配目标覆盖面和频率时动态调整广告点的分配。该方面的其他实现包括相应的系统，装置和计算机程序产品。

2. 发明申请

US20090248478A1 Frequency-Aware Spot Selection for Content Campaigns 审中-公开
标题翻译：针对内容广告活动的频率感知选择
公开(公告)号：US20090248478A1
公开(公告)日：2009-10-01
申请号：US12412153
申请日：2009-03-26
申请人： Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Bozhena Bidyuk , Alexandr Y. Smolyanov , Richard Maher , Weizhao Wang
发明人： Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Bozhena Bidyuk , Alexandr Y. Smolyanov , Richard Maher , Weizhao Wang
IPC分类号： G06Q30/00 , G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0243 , G06Q30/0601
摘要： A computer-implemented method including receiving advertising campaign characteristics with a minimum frequency target for an advertising campaign; selecting, based on the received advertising campaign characteristics, a station having one or more advertising spots available; determining, based on the one or more advertising spots, whether the minimum frequency target is attainable for the selected station; and making an offer to the selected station, in response to the determination, to obtain advertising for the advertising campaign.
摘要翻译：一种计算机实现的方法，包括以广告活动的最小频率目标接收广告活动特征; 基于所接收的广告活动特征来选择具有一个或多个可用广告点的站; 基于所述一个或多个广告点确定所选择的站点是否可达到所述最小频率目标; 并且响应于确定向所选择的站提供获得广告活动的广告。

3. 发明申请

US20090037267A1 Customized Distribution of Advertising Impressions 审中-公开
标题翻译：广告印象的自定义分布
公开(公告)号：US20090037267A1
公开(公告)日：2009-02-05
申请号：US11832593
申请日：2007-08-01
申请人： Jagpreet S. Duggal , Russell K. Ketchum , Davi K. Robison , Robert D. Gardner , Alexandr Y. Smolyanov
发明人： Jagpreet S. Duggal , Russell K. Ketchum , Davi K. Robison , Robert D. Gardner , Alexandr Y. Smolyanov
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0249 , G06Q30/0251 , G06Q30/0264
摘要： Among other things, a computer-implemented method for customizing the distribution of advertising impressions includes generating a target number of advertising impressions for one or more advertising categories based, at least in part, on a non-uniform percentage distribution of advertising impressions for an advertising campaign, the percentage distribution corresponding to the one or more advertising categories. A determination is made on whether enough advertising inventory is available to fulfill the target number of advertising impressions. When a shortage of available inventory is detected in the one or more advertising categories, an actual number of advertising impressions for the one or more advertising categories is generated.
摘要翻译：除了别的以外，用于定制广告印象的分发的计算机实现的方法包括至少部分地基于广告的广告印象的不均匀百分比分布来为一个或多个广告类别生成目标数量的广告印象广告系列，对应于一个或多个广告类别的百分比分布。确定是否有足够的广告资源可用于实现目标数量的广告展示。当在一个或多个广告类别中检测到可用广告资源不足时，生成一个或多个广告类别的实际广告展示次数。

4. 发明申请

US20090132346A1 Modifying Broadcast Media Ad Campaigns 审中-公开
标题翻译：修改广播媒体广告活动
公开(公告)号：US20090132346A1
公开(公告)日：2009-05-21
申请号：US12267392
申请日：2008-11-07
申请人： Jagpreet S. Duggal , Davi K. Robison , Kristin K. Nagata , Robert D. Gardner , Alexandr Y. Smolyanov , Weizhao Wang , Russell K. Ketchum
发明人： Jagpreet S. Duggal , Davi K. Robison , Kristin K. Nagata , Robert D. Gardner , Alexandr Y. Smolyanov , Weizhao Wang , Russell K. Ketchum
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0205 , G06Q30/0236
摘要： Among other things, methods, computer program products, and systems can be used to modify a previously booked broadcast media ad campaign. For example, an previously booked broadcast media ad campaign can be modified by selecting one or more parameters from among multiple parameters associated with the previously booked broadcast media ad campaign. The selected one or more parameters are modified, and the modified one or more parameters are applied to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is still running.
摘要翻译：除此之外，方法，计算机程序产品和系统可用于修改以前预订的广播媒体广告活动。例如，可以通过从与先前预订的广播媒体广告活动相关联的多个参数中选择一个或多个参数来修改先前预订的广播媒体广告活动。所选择的一个或多个参数被修改，并且修改的一个或多个参数被应用于先前预订的广播媒体广告活动，同时先前预订的广播媒体广告活动仍在运行。

5. 发明申请

US20100017298A1 ADVERTISING INVENTORY ALLOCATION 有权
标题翻译：广告存货分配
公开(公告)号：US20100017298A1
公开(公告)日：2010-01-21
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。广告资源可以是例如广播或电视广告点（“点”）。投标人可以是广告客户，可以提供广告，用于展示现场。两个或多个连续点可以定义广告块。可以通过基于投标标准的SM机制将广告位或广告块分配给广告商。 SAA可以同时进行广告调度和定价。可以优化拍卖分配，以便有效地将广告分配给点或块。

6. 发明授权

US08615436B2 Advertising inventory allocation 有权
标题翻译：广告库存分配
公开(公告)号：US08615436B2
公开(公告)日：2013-12-24
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
IPC分类号： G06Q30/00 , H04N7/10
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。广告资源可以是例如广播或电视广告点（“点”）。投标人可以是广告客户，可以提供广告，用于展示现场。两个或多个连续点可以定义广告块。根据投标标准，SAA机制可以为广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。可以优化拍卖分配，以便有效地将广告分配给点或块。

7. 发明申请

US20120011003A1 Review of Advertisements 审中-公开
标题翻译：广告评论
公开(公告)号：US20120011003A1
公开(公告)日：2012-01-12
申请号：US12831969
申请日：2010-07-07
申请人： Russell K. Ketchum , Jagpreet S. Duggal
发明人： Russell K. Ketchum , Jagpreet S. Duggal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276
摘要： Among other things, techniques and systems are disclosed for reviewing ad campaigns prior to presentation by a publisher. Specifically, the techniques and systems enable a publisher to decline advertisement creatives (or individual ads) that the publisher finds objectionable or otherwise does not want to publish. A disclosed method includes receiving, from an advertiser, a plurality of ad campaigns each including a set of creatives and a schedule. The method further includes reviewing an ad campaign from the plurality of ad campaigns to identify an objectionable creative. Furthermore, the method includes identifying one or more instances of the objectionable creative in other ad campaigns from the plurality of ad campaigns based on the review of the ad campaign and before review the other ad campaigns. For each of the other ad campaigns having at least an instance from among the identified one or more instances of the objectionable creative, the method also includes automatically generating a modified schedule and a modified set of creatives including the set of creatives minus the objectionable creative.
摘要翻译：除了别的以外，技术和系统被公开用于在发布者呈现之前审查广告活动。具体来说，技术和系统使发布商能够拒绝发布商发现有恶意或不想发布的广告素材（或个人广告）。所公开的方法包括从广告商接收多个广告活动，每个广告活动包括一组广告素材和时间表。该方法还包括检查来自多个广告活动的广告活动以识别令人反感的广告素材。此外，该方法包括基于对广告活动的审查和在审查其他广告活动之前，从多个广告活动中识别其他广告活动中的令人反感的广告素材的一个或多个实例。对于其中至少具有所识别的一个或多个令人反感的广告的实例中的实例的其他广告活动，所述方法还包括自动生成修改的日程表和修改后的一组广告素材，包括该组广告素材减去令人反感的广告素材。

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