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    • 5. 发明申请
    • METHOD AND APPARATUS FOR SELECTING ADVERTISEMENTS AND DETERMINING CONSTRAINTS FOR PRESENTING THE ADVERTISEMENTS ON MOBILE COMMUNICATION DEVICES
    • 用于选择广告和确定用于在移动通信设备上呈现广告的约束的方法和装置
    • US20090298483A1
    • 2009-12-03
    • US12131309
    • 2008-06-02
    • Ben BRATUSimon Waddington
    • Ben BRATUSimon Waddington
    • G06Q30/00H04Q7/22
    • G06Q30/02G06Q30/0271
    • A method and apparatus that selects advertisements and determines constraints for presenting the advertisements to a user on a mobile communication device is disclosed. The method may include receiving context history information for a user from one or more retail companies, constructing a profile for the user using the received context history information, storing the user's profile in a user profile database, receiving advertisements from the one or more retail company, storing the received advertisements in an advertisement database, selecting stored advertisements to be sent to the user based on the user's profile, determining constraints on the selected advertisements based on at least one of location and time, and sending the selected advertisements and the determined constraints to the user's mobile communication device for presentation to the user at a particular location and a particular time based on the determined constraints.
    • 公开了一种在移动通信设备上选择广告并确定向用户呈现广告的约束的方法和装置。 该方法可以包括从一个或多个零售公司接收用户的上下文历史信息,使用所接收的上下文历史信息来构建用户的简档,将用户简档存储在用户简档数据库中,从一个或多个零售公司接收广告 将所接收到的广告存储在广告数据库中,基于所述用户的简档来选择要发送给用户的存储的广告,基于位置和时间中的至少一个来确定对所选择的广告的约束,以及发送所选择的广告和所确定的约束 到用户的移动通信设备,以基于所确定的约束在特定位置和特定时间呈现给用户。