专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明申请

US20050251444A1 Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads 审中-公开
标题翻译：促进投放具有不同治疗和/或特征的广告，例如文字广告和图像广告
公开(公告)号：US20050251444A1
公开(公告)日：2005-11-10
申请号：US10842643
申请日：2004-05-10
申请人： Hal Varian , Wesley Chan , Deepak Jindal , Rama Ranganath , Amit Patel
发明人： Hal Varian , Wesley Chan , Deepak Jindal , Rama Ranganath , Amit Patel
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0263
摘要： The serving of ads of different ad types, such as text ads and image ads, competing to be rendered on an ad area of a document may be arbitrated by (a) determining candidate ads to serve in response to an ad request, wherein the candidate ads include at least one ad of a first ad type and at least one ad of a second ad type, (b) determining a score of each of at least some of the candidate ads, (c) comparing alternative sets of the at least some of the candidate ads to select a set that best meets at least one policy goal, and (d) serving the selected set of candidate ads. Performance parameter values of ads of one type, such as image ads for example, may be estimated from performance parameter values of ads of a second type, such as text ads for example.
摘要翻译：可以通过（a）确定候选广告以响应于广告请求而被服务来仲裁在诸如文字广告和图像广告之类的不同广告类型的广告（例如文字广告和图像广告）在文档的广告区域上呈现的广告，其中候选者广告包括至少一个第一广告类型的广告和至少一个第二广告类型的广告，（b）确定所述至少一些所述候选广告中的每一个的得分，（c）比较所述至少一些广告类型的替代集合候选广告选择最符合至少一个政策目标的集合，以及（d）为所选择的一组候选广告提供服务。可以根据例如文字广告的第二类广告的性能参数值估算一种类型的广告（例如图像广告）的性能参数值。

2. 发明授权

US08065611B1 Method and system for mining image searches to associate images with concepts 有权
标题翻译：用于挖掘图像搜索以将图像与概念相关联的方法和系统
公开(公告)号：US08065611B1
公开(公告)日：2011-11-22
申请号：US10880375
申请日：2004-06-30
申请人： Wesley Chan , Sumit Agarwal , Rama Ranganath , Leora Ruth Wiseman , Deepak Jindal
发明人： Wesley Chan , Sumit Agarwal , Rama Ranganath , Leora Ruth Wiseman , Deepak Jindal
IPC分类号： G06F17/00
CPC分类号： G06F17/3028 , G06Q30/0224 , G06Q30/0251 , G06Q30/0271
摘要： A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.
摘要翻译：提供了一种用于将文档与概念相关联的系统和方法。识别一个或多个想法电子文档关联，其中每个想法 - 电子文档关联基于相对于电子文档和想法的用户性能标准。所述一个或多个电子文档中的至少一个基于所述一个或多个思想电子文档关联的概念被识别，其中所述概念与所述一个或多个想法相关。

3. 发明授权

US07996753B1 Method and system for automatically creating an image advertisement 有权
标题翻译：自动创建图像广告的方法和系统
公开(公告)号：US07996753B1
公开(公告)日：2011-08-09
申请号：US10880322
申请日：2004-06-30
申请人： Wesley Chan , Sumit Agarwal , Rama Ranganath , Leora Ruth Wiseman , Deepak Jindal
发明人： Wesley Chan , Sumit Agarwal , Rama Ranganath , Leora Ruth Wiseman , Deepak Jindal
IPC分类号： G06N3/00
CPC分类号： G06Q30/02 , G06Q30/0263
摘要： A system and method for generating an electronic document are provided. A request to generate an electronic document associated with a concept is received. Content for the electronic document is suggested based on the concept. A selection of the suggested content is received. An electronic document is automatically generated using the selected suggested content.
摘要翻译：提供了一种用于生成电子文档的系统和方法。接收到生成与概念相关联的电子文档的请求。基于这个概念建议电子文档的内容。收到建议内容的选择。使用所选的建议内容自动生成电子文档。

4. 外观设计

USD592219S1 Graphical user interface for display screen 有权
标题翻译：用于显示屏的图形用户界面
公开(公告)号：USD592219S1
公开(公告)日：2009-05-12
申请号：US29268130
申请日：2006-10-31
申请人： Sumit Agarwal , Wesley Chan , Amy Koch , Leora Ruth Wiseman , Deepak Jindal , Rama Ranganath , Leshika Samarasinghe
设计人： Sumit Agarwal , Wesley Chan , Amy Koch , Leora Ruth Wiseman , Deepak Jindal , Rama Ranganath , Leshika Samarasinghe

5. 外观设计

USD537834S1 Graphical user interface for a display screen 失效
标题翻译：用于显示屏幕的图形用户界面
公开(公告)号：USD537834S1
公开(公告)日：2007-03-06
申请号：US29205011
申请日：2004-05-10
申请人： Sumit Agarwal , Wesley Chan , Amy Koch , Leora Ruth Wiseman , Deepak Jindal , Rama Ranganath , Leshika Samarasinghe
设计人： Sumit Agarwal , Wesley Chan , Amy Koch , Leora Ruth Wiseman , Deepak Jindal , Rama Ranganath , Leshika Samarasinghe

6. 发明申请

US20050267799A1 System and method for enabling publishers to select preferred types of electronic documents 审中-公开
标题翻译：使发布商能够选择首选类型的电子文档的系统和方法
公开(公告)号：US20050267799A1
公开(公告)日：2005-12-01
申请号：US10841828
申请日：2004-05-10
申请人： Wesley Chan , Gokul Rajaram , Deepak Jindal , Rama Ranganath
发明人： Wesley Chan , Gokul Rajaram , Deepak Jindal , Rama Ranganath
IPC分类号： G06F15/00 , G06F15/16 , G06F17/00 , G06F17/21 , G06F17/24 , G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： A system and method for providing preferred types of electronic documents. The system enabling a provider of electronic documents to select at least one preference regarding one or more types of electronic document to be received and published from an advertisement distribution system, receiving a request for at least one electronic document from the provider, the request including one or more content-based criteria, selecting one or more electronic documents based on the at least one preference and the one or more content-based criteria, and enabling the provider to publish the preferred types of electronic documents.
摘要翻译：一种用于提供优选类型的电子文档的系统和方法。所述系统使得电子文档提供者能够从广告分发系统中选择要接收和发布的一种或多种类型的电子文档的至少一个偏好，从提供者接收至少一个电子文档的请求，该请求包括一个或更多基于内容的标准，基于所述至少一个偏好和所述一个或多个基于内容的标准来选择一个或多个电子文档，以及使所述提供者能够发布所述优选类型的电子文档。

7. 发明申请

US20150154632A1 Determining a number of view-through conversions for an online advertising campaign 审中-公开
标题翻译：确定在线广告系列的多个浏览型转化
公开(公告)号：US20150154632A1
公开(公告)日：2015-06-04
申请号：US11799327
申请日：2007-04-30
申请人： Deepak Jindal , Gokul Rajaram , Rama Ranganath , Fong Shen
发明人： Deepak Jindal , Gokul Rajaram , Rama Ranganath , Fong Shen
IPC分类号： G06Q30/02 , G06F15/16
CPC分类号： G06Q30/0246 , G06Q30/0277
摘要： Embodiments consistent with the present invention may be used to provide accurate view-through conversion information, even in the absence of impression cookies. A view-through conversion occurs when, first, a user is exposed to an online ad (also known as an impression event), but does not select (e.g., click on) it, but the user later visits the advertiser's Website and a “conversion” occurs within a certain period (e.g., a 30-day period).
摘要翻译：与本发明一致的实施例可以用于提供准确的透视转换信息，即使没有印象饼干。当首先，用户暴露于在线广告（也称为展示事件），但不选择（例如，点击）时，会进行浏览型转化，但用户稍后会访问广告客户的网站，并且会显示“ 转换“发生在一定期间内（如30天期间）。

8. 发明授权

US09058608B2 Placement attribute targeting 有权
标题翻译：展示位置属性定位
公开(公告)号：US09058608B2
公开(公告)日：2015-06-16
申请号：US11854420
申请日：2007-09-12
申请人： Rama Ranganath , Deepak Jindal , Ching Law , Gokul Rajaram
发明人： Rama Ranganath , Deepak Jindal , Ching Law , Gokul Rajaram
IPC分类号： G06F3/00 , G06Q30/02 , G06F17/00 , G06F3/048
CPC分类号： G06Q30/0251 , G06F17/3089 , G06Q30/02 , G06Q30/0277
摘要： Methods, computer-readable media, and systems for placement attribute targeting are described. In one example, an advertiser can specify attributes of one or more web pages on which their advertisements can be displayed. Based on a page attribute of the web page that a user accesses, one or more advertisements can be transmitted to the user for display, where the advertisements are chosen such that the page attribute matches the attribute specified by the advertiser. In some implementations, a computer-implemented method includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.
摘要翻译：描述了用于放置属性定位的方法，计算机可读介质和系统。在一个示例中，广告商可以指定可以在其上显示其广告的一个或多个网页的属性。基于用户访问的网页的页面属性，可以向用户发送一个或多个广告以进行显示，其中选择广告使得页面属性与广告商指定的属性相匹配。在一些实现中，计算机实现的方法包括：确定要在一个位置处向用户显示的网页的属性，选择与所确定的网页属性相对应的内容，以及将所选择的内容发送到所述显示位置至少网页的一部分。

9. 发明授权

US09563646B1 Method and system for mining image searches to associate images with concepts 有权
标题翻译：用于挖掘图像搜索以将图像与概念相关联的方法和系统
公开(公告)号：US09563646B1
公开(公告)日：2017-02-07
申请号：US13301532
申请日：2011-11-21
申请人： Wesley T. Chan , Sumit Agarwal , Rama Ranganath , Leora Ruth Wiseman , Deepak Jindal
发明人： Wesley T. Chan , Sumit Agarwal , Rama Ranganath , Leora Ruth Wiseman , Deepak Jindal
IPC分类号： G06F17/00 , G06F17/30 , G06Q30/02
CPC分类号： G06F17/3028 , G06Q30/0224 , G06Q30/0251 , G06Q30/0271
摘要： A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.
摘要翻译：提供了一种用于将文档与概念相关联的系统和方法。识别一个或多个想法电子文档关联，其中每个想法 - 电子文档关联基于相对于电子文档和想法的用户性能标准。所述一个或多个电子文档中的至少一个基于所述一个或多个思想电子文档关联的概念被识别，其中所述概念与所述一个或多个想法相关。

10. 发明授权

US08359236B1 Privacy-sensitive cookies 有权
标题翻译：隐私敏感Cookie
公开(公告)号：US08359236B1
公开(公告)日：2013-01-22
申请号：US13420293
申请日：2012-03-14
申请人： Rama Ranganath , Narayanan Shivakumar , Deepak Jindal
发明人： Rama Ranganath , Narayanan Shivakumar , Deepak Jindal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0246 , G06Q30/0251 , G06Q30/0255 , G06Q30/0256 , G06Q30/0257 , G06Q30/0277
摘要： Methods, systems and apparatus, including computer program products, for generating cookies. Multiple advertisements for multiple advertisers are stored on an ad server. Hostnames specific to each of the multiple advertisers are generated dynamically. The generated hostnames identify the ad server. A reference is generated identifying a particular advertisement of the multiple advertisements and the ad server. The ad server is identified in the reference with the generated hostname associated with the advertiser of the advertisement. The reference is provided to a client. A request is received from the client for the advertisement. The request includes the generated hostname. In response to the request, a client cookie, which includes a unique identifier, is sent to the client.
摘要翻译：用于生成Cookie的方法，系统和设备，包括计算机程序产品。多个广告商的多个广告存储在广告服务器上。动态生成特定于多个广告客户中的每一个的主机名。生成的主机名标识广告服务器。生成标识多个广告和广告服务器的特定广告的引用。广告服务器在引用中标识与生成的与广告的广告商相关联的主机名。该参考提供给客户端。从客户端收到广告的请求。请求包括生成的主机名。响应于该请求，包括唯一标识符的客户端cookie被发送到客户端。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式