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    • 9. 发明授权
    • Apparatus and methods for measuring multimedia demand and for maximizing broadcast channel utilization
    • 用于测量多媒体需求并最大化广播频道利用率的装置和方法
    • US07765142B2
    • 2010-07-27
    • US10107292
    • 2002-03-26
    • Jun LiKumar RamaswamyGuillaume Bichot
    • Jun LiKumar RamaswamyGuillaume Bichot
    • G06Q40/00
    • G06Q30/08G06Q40/04
    • The present invention provides apparatus and methods for measuring multimedia demand and for maximizing broadcast channel utilization. A first, two way communications channel or channels, from a customer to a broadcaster are provided, as well as a second broadcast channel, which may be, in some embodiments, combined with the two way channel. A bid cycle is established for available programs, whereby one or more programs is listed as available on said two way channel, whereupon one or more customers may bid on those programs in order to view those programs. If the aggregated bids reached a threshold value, the broadcaster will then broadcast the program to the bidding customers, thus closing the bid cycle. If the threshold is not reached, the bid cycle is unsatisfied.
    • 本发明提供了用于测量多媒体需求并使广播频道利用最大化的装置和方法。 提供了从客户到广播者的第一,双向通信信道或信道,以及在一些实施例中可以与双向信道组合的第二广播信道。 针对可用的程序建立了一个出价周期,其中一个或多个程序在所述双向通道上列出可用,因此一个或多个客户可以对这些程序进行投标以便查看这些程序。 如果汇总出价达到门槛值,广播商将向招标客户广播节目,从而关闭出价周期。 如果未达到阈值,则出价周期不满意。