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    • 5. 发明授权
    • Dynamic load based ad insertion
    • 基于动态加载的广告插入
    • US08739204B1
    • 2014-05-27
    • US13270581
    • 2011-10-11
    • Gregory M. EvansRichard J. Walsh
    • Gregory M. EvansRichard J. Walsh
    • H04N7/025H04N7/10
    • H04N21/2668H04N21/23424H04N21/2407H04N21/812
    • A system and method are provided for dynamically adjusting advertisement (“ad”) time for a multicast channel. In one embodiment, a variable ad insertion function operates to receive one or more multicasts of media content from a core distribution network, insert ad timeslots into the media content, and optionally perform late-binding of ads to the ad timeslots. The media content including the inserted ad timeslots and late-binded ads, if any, is then multicast to associated client devices over a feeder network using corresponding multicast channels. For each multicast channel, insertion of ad timeslots into the associated media content is dynamically controlled based on the number of users currently consuming or predicted to consume the multicast channel, the number of client devices receiving or predicted to receive the multicast channel, or both.
    • 提供了一种用于动态调整组播信道的广告(“ad”)时间的系统和方法。 在一个实施例中,可变广告插入功能用于从核心分发网络接收媒体内容的一个或多个多播,将广告时段插入到媒体内容中,以及可选地执行广告到广告时隙的后期绑定。 包括插入的广告时隙和后期绑定的广告的媒体内容(如果有的话)然后通过使用相应的组播信道的馈线网络多播到相关联的客户端设备。 对于每个多播信道,基于当前消费或预测消耗多播信道的用户数量,接收或预测接收多播信道的客户端设备的数量,或两者,动态地控制将广告时隙插入到相关联的媒体内容中。