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    • 5. 发明授权
    • Method and system for gathering and analyzing consumer purchasing
information based on product and consumer clustering relationships
    • 基于产品和消费者群聚关系收集和分析消费者采购信息的方法和系统
    • US5974396A
    • 1999-10-26
    • US683906
    • 1996-07-19
    • Michael W. AndersonDavid HargreavesSusan M. HoelligDrew S. JohnsonBlaine D. Mischel
    • Michael W. AndersonDavid HargreavesSusan M. HoelligDrew S. JohnsonBlaine D. Mischel
    • G06Q30/02G06F17/60
    • G06Q30/02G06Q30/0204G06Q30/0224G06Q30/0226G06Q30/0269
    • A method and system for gathering and analyzing customer and purchasing information permits a retailer or retail chain to process transactional information involving large numbers of consumers and consumer products. Product information is gathered that uniquely identifies a specific product by type and manufacturer and grouped into generic product clusters. Consumers are similarly grouped into consumer clusters based on common consumer demographics and other characteristics. Consumer retail transactions are analyzed in terms of product and/or consumer clusters to determine relationships between the consumers and the products. Product, consumer, and transactional data are maintained in a relational database. Targeting of specific consumers with marketing and other promotional literature is based on consumer buying habits, needs, demographics, etc. A retailer queries the database using selected criteria, accumulates data from the database in response to that query, and makes prudent business and marketing decisions based on that response. Queried information from the database may be communicated to a printing subsystem for printing promotional literature directed to particular customers based on cluster information stored in the database.
    • 用于收集和分析客户和采购信息的方法和系统允许零售商或零售链处理涉及大量消费者和消费者产品的交易信息。 收集产品信息,通过类型和制造商唯一标识特定产品,并将其分组为通用产品集群。 消费者根据普通的消费者人口统计特征和其他特征,同样分为消费群体。 消费者零售交易在产品和/或消费者群体方面进行分析,以确定消费者和产品之间的关系。 产品,消费者和事务数据都保存在关系数据库中。 针对特定消费者的营销和其他促销文献是基于消费者的购买习惯,需求,人口统计等。零售商使用选定的标准查询数据库,从数据库累积数据以响应该查询,并做出审慎的业务和营销决策 基于这种反应。 来自数据库的查询信息可以被传送到打印子系统,用于基于存储在数据库中的集群信息来打印针对特定客户的促销文献。