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1. 发明申请

US20110191309A1 SERVING ADVERTISEMENTS BASED ON CONTENT 有权
标题翻译：根据内容服务广告
公开(公告)号：US20110191309A1
公开(公告)日：2011-08-04
申请号：US13084332
申请日：2011-04-11
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

2. 发明授权

US07136875B2 Serving advertisements based on content 有权
公开(公告)号：US07136875B2
公开(公告)日：2006-11-14
申请号：US10375900
申请日：2003-02-26
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

3. 发明授权

US08504551B2 Serving advertisements based on content 有权
公开(公告)号：US08504551B2
公开(公告)日：2013-08-06
申请号：US13084332
申请日：2011-04-11
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

4. 发明授权

US07734624B2 Serving advertisements based on content 有权
标题翻译：根据内容投放广告
公开(公告)号：US07734624B2
公开(公告)日：2010-06-08
申请号：US11487117
申请日：2006-07-14
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

5. 发明授权

US07937405B2 Serving advertisements based on content 有权
标题翻译：根据内容投放广告
公开(公告)号：US07937405B2
公开(公告)日：2011-05-03
申请号：US12748411
申请日：2010-03-27
申请人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

6. 发明申请

US20100185513A1 SERVING ADVERTISEMENTS BASED ON CONTENT 有权
标题翻译：根据内容服务广告
公开(公告)号：US20100185513A1
公开(公告)日：2010-07-22
申请号：US12748411
申请日：2010-03-27
申请人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06Q30/00 , G06F17/00
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

7. 发明申请

US20060259455A1 Serving advertisements based on content 有权
公开(公告)号：US20060259455A1
公开(公告)日：2006-11-16
申请号：US11487117
申请日：2006-07-14
申请人： Darrell Anderson , Paul Buchheit , Alexander Carobus , Yingwei Cui , Jeffrey Dean , Georges Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Carobus , Yingwei Cui , Jeffrey Dean , Georges Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

8. 发明申请

US20050021397A1 Content-targeted advertising using collected user behavior data 审中-公开
标题翻译：使用收集的用户行为数据的针对内容的广告
公开(公告)号：US20050021397A1
公开(公告)日：2005-01-27
申请号：US10649585
申请日：2003-08-27
申请人： Yingwei Cui , Narayanan Shivakumar , Alexander Carobus , Deepak Jindal , Steve Lawrence
发明人： Yingwei Cui , Narayanan Shivakumar , Alexander Carobus , Deepak Jindal , Steve Lawrence
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0243 , G06Q30/0254
摘要： A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.
摘要翻译：内容定位广告系统具有用户行为（例如，选择（例如，点击），转换等）反馈机制。可以在每个文档（例如每个URL）和/或每个主机（例如，每个网站）的基础上跟踪个体广告或广告组。还可以在每个文档和/或每个主机的基础上跟踪广告定位功能的性能。这样的用户行为反馈数据可以被处理（例如，聚合）成有用的数据结构。然后可以在内容定向广告系统中使用这样的用户行为反馈数据（原始或处理的）来提高广告质量，改善用户体验和/或最大化收入。

9. 发明申请

US20050222903A1 Rendering content-targeted ads with e-mail 审中-公开
标题翻译：使用电子邮件呈现内容定位广告
公开(公告)号：US20050222903A1
公开(公告)日：2005-10-06
申请号：US10814104
申请日：2004-03-31
申请人： Paul Buchheit , Yingwei Cui , Jing Lim , Narayanan Shivakumar , Michael Tsao , Russ Tuck
发明人： Paul Buchheit , Yingwei Cui , Jing Lim , Narayanan Shivakumar , Michael Tsao , Russ Tuck
IPC分类号： G06Q10/00 , G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q10/107 , G06Q30/0256 , G06Q30/0257
摘要： An asynchronous and opportunistically available scheme under which a user's e-mail (or a document including e-mail content) is rendered immediately, and later updated with appropriate advertisements if and when they became available, is described. This scheme ensures that the availability of advertisements will not adversely affect the rendering of the e-mail content. For example, a Web-based e-mail server may facilitate the serving of advertisements with e-mail by (a) accepting a request for a document including e-mail, (b) generating a request identifier, (c) serving the requested document in association with the request identifier, and (d) obtaining at least one ad relevant to content of the e-mail. The Web-based e-mail server may further (e) store the obtained ad(s), (f) accept an ad request, (g) read the stored ad(s) using information from the ad request, and (h) serve the ad(s).
摘要翻译：描述了用户的电子邮件（或包括电子邮件内容的文档）立即呈现的异步和机会主义可用的方案，并且随后在适当的广告（如果及何时变得可用）时被更新）。该方案确保广告的可用性不会对电子邮件内容的呈现产生不利影响。例如，基于Web的电子邮件服务器可以通过（a）接受对包括电子邮件的文档的请求，（b）生成请求标识符，（c）服务所请求的请求标识符，与所述请求标识符相关联的文档，以及（d）获得与所述电子邮件的内容相关的至少一个广告。基于网络的电子邮件服务器可以进一步（e）存储所获得的广告，（f）接受广告请求，（g）使用来自广告请求的信息读取存储的广告，以及（h）投放广告。

10. 发明申请

US20110010384A1 MULTI-COMMUNITY CONTENT SHARING IN ONLINE SOCIAL NETWORKS 审中-公开
标题翻译：在线社交网络中的多社区内容共享
公开(公告)号：US20110010384A1
公开(公告)日：2011-01-13
申请号：US12673766
申请日：2007-08-17
申请人： Qingshan Luo , Yingwei Cui , Bo Zhang
发明人： Qingshan Luo , Yingwei Cui , Bo Zhang
IPC分类号： G06F3/01 , G06F17/30
CPC分类号： G06Q10/10 , H04L67/30
摘要： An online social networking system (100) can be used to distribute content within an online social network. The product comprises code for carrying out a method that begins with receiving content to be posted to a host community. Labels (420) are also provided to associate with the content. The labels (420) are used to identify communities in the online social network to which to post the content. Code is generated that, when executed, displays the content on a webpage of the host community, and displays the content on a webpage of each of the identified communities. The content may comprise one or more events, images, forum and topics.
摘要翻译：在线社交网络系统（100）可用于在在线社交网络内分发内容。该产品包括执行从接收要发布到主机社区的内容开始的方法的代码。还提供标签（420）以与内容相关联。标签（420）用于识别要发布内容的在线社交网络中的社区。生成代码，当执行时，将内容显示在主机社区的网页上，并将内容显示在每个已识别社区的网页上。内容可以包括一个或多个事件，图像，论坛和主题。

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