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    • 3. 发明申请
    • Determining Relative Effectiveness Of Media Content Items
    • 确定媒体内容项目的相对有效性
    • US20100114668A1
    • 2010-05-06
    • US12618950
    • 2009-11-16
    • Mark D. KleinJason BrowneCraig Dougal Paterson
    • Mark D. KleinJason BrowneCraig Dougal Paterson
    • G06Q10/00G06Q30/00G06Q50/00
    • G06Q30/02G06Q30/0243G06Q30/0246
    • The effectiveness of advertisements with respect to a group of panelists is measured. Based on the results of such analysis, advertisements and/or variants thereof are selected for presentation to consumers. Effectiveness of advertisements is measured, in one embodiment, by detecting exposure to advertisements, and then monitoring panelist behavior following exposure to an advertisement. In one embodiment, the group of panelists is a representative sample of a larger population, so that observations of panelist behavior can be used as a basis for making decisions regarding presentation of advertisements to a larger audience having characteristics similar to those of the panelists.Once the relative effectiveness for various audiences has been determined, advertisements can be selected for presentation to individual consumers or to groups of consumers, so as to maximize effectiveness. In one embodiment, such analysis and selection is performed substantially in real-time.
    • 测量广告对一组小组成员的有效性。 基于这种分析的结果,选择其广告和/或变体以呈现给消费者。 在一个实施例中,通过检测对广告的曝光,然后在暴露于广告之后监视小组成员的行为来测量广告的有效性。 在一个实施例中,小组成员组是更大群体的代表性样本,因此可以将小组成员行为的观察用作作为关于向具有与小组成员的特征相似的特征的较大受众的广告呈现的决定的基础。 一旦确定了各种观众的相对效果,就可以选择广告来呈现给个人消费者或消费者群体,以便最大限度地发挥效力。 在一个实施例中,这种分析和选择基本上实时地执行。
    • 6. 发明申请
    • Measuring Exposure To Media
    • 测量曝光量
    • US20090307061A1
    • 2009-12-10
    • US12481369
    • 2009-06-09
    • Brian MonighettiTamara GaffneyMark D. Klein
    • Brian MonighettiTamara GaffneyMark D. Klein
    • G06Q10/00G06Q50/00
    • G06Q30/02H04H60/31H04H60/37H04N7/173H04N21/2547H04N21/25866H04N21/44222H04N21/61H04N21/812
    • Exposure to media content across one or more media delivery mechanisms is measured. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Media can include web-based content and/or audio content originating from a network source and/or from other content sources. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items, and intercepted signatures are generated. In some embodiments, user exposure across multiple delivery mechanisms is monitored. Reports can be generated based on comparison of the intercepted signatures with the reference signatures; such reports may include analysis of media exposure across multiple delivery mechanisms. Content items can be selected for presentation to a user based on media exposure history.
    • 测量通过一个或多个介质递送机制暴露于媒体内容。 递送机制可以包括例如电视和无线电,以及使用浏览器或其他应用在计算机,移动设备或其他电子设备上查看的网页或其他内容的互联网传送。 媒体可以包括源自网络源和/或来自其他内容源的基于web的内容和/或音频内容。 为感兴趣的媒体内容项目生成参考签名。 监控设备和/或软件监控用户对媒体项目的曝光,并产生截获的签名。 在一些实施例中,监视跨多个递送机制的用户暴露。 可以根据截取的签名与参考签名的比较来生成报告; 这些报告可能包括跨多个传送机制的媒体曝光分析。 可以基于媒体曝光历史来选择内容项目以呈现给用户。
    • 8. 发明授权
    • Transparent backup service for networked computers
    • 联网计算机的透明备份服务
    • US07996610B2
    • 2011-08-09
    • US11676760
    • 2007-02-20
    • Charles Q. WanMark D. Klein
    • Charles Q. WanMark D. Klein
    • G06F12/00
    • H04L67/1097G06F11/1458G06F11/1464G06F11/1469
    • In a specific embodiment, the present invention provides a method of providing transparent file backup service based on networked computers. The method includes establishing an online redundant array of independent disks (RAID) of a plurality of networked computers maintained by a central service controller on a server. The plurality of networked computers belong to one or more subscribed users. The method further includes storing backup files of each subscribed user on the online RAID. Each subscribed user dedicating at least a portion of storage spaces on corresponding computers to the online RAID for backup files of one or more alternative subscribed users. The central service controller in conjunction of a client software running on each user's computer is configured to coordinate backup file distribution and restoration.
    • 在具体实施例中,本发明提供了一种基于网络计算机提供透明文件备份服务的方法。 该方法包括建立由服务器上的中央服务控制器维护的多个联网计算机的独立磁盘(RAID)的在线冗余阵列。 多个联网计算机属于一个或多个订阅用户。 该方法还包括将每个订阅用户的备份文件存储在在线RAID上。 每个订阅的用户将相应计算机上的至少一部分存储空间用于在线RAID,用于一个或多个替代订阅用户的备份文件。 中央服务控制器结合每个用户计算机上运行的客户端软件进行配置,以协调备份文件分发和恢复。
    • 9. 发明申请
    • Measuring Exposure To Media Across Multiple Media Delivery Mechanisms
    • 测量多媒体传播机制对媒体的暴露程度
    • US20090307084A1
    • 2009-12-10
    • US12478502
    • 2009-06-04
    • Brian MonighettiTamara GaffneyMark D. Klein
    • Brian MonighettiTamara GaffneyMark D. Klein
    • G06Q10/00G06F17/30
    • G06Q30/02G06Q30/0246
    • Exposure to media content across multiple media delivery mechanisms is measured, so as to generate reports of aggregate exposure over multiple delivery mechanisms. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items across multiple delivery mechanisms. Intercepted signatures are generated for the monitored media items. Reports are generated based on comparison of the intercepted signatures with the reference signatures, including analysis of media exposure across multiple delivery mechanisms.
    • 测量多个媒体传递机制中的媒体内容的暴露量,以便生成多个传递机制的聚合曝光报告。 递送机制可以包括例如电视和无线电,以及使用浏览器或其他应用在计算机,移动设备或其他电子设备上查看的网页或其他内容的因特网传送。 为感兴趣的媒体内容项目生成参考签名。 监控设备和/或软件监控用户对多个传送机制中的媒体项目的曝光。 为受监控的媒体项目生成拦截的签名。 报告是基于截取的签名与参考签名的比较生成的,包括跨多个传递机制的媒体曝光分析。