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1. 发明申请

US20100114668A1 Determining Relative Effectiveness Of Media Content Items 审中-公开
标题翻译：确定媒体内容项目的相对有效性
公开(公告)号：US20100114668A1
公开(公告)日：2010-05-06
申请号：US12618950
申请日：2009-11-16
申请人： Mark D. Klein , Jason Browne , Craig Dougal Paterson
发明人： Mark D. Klein , Jason Browne , Craig Dougal Paterson
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0246
摘要： The effectiveness of advertisements with respect to a group of panelists is measured. Based on the results of such analysis, advertisements and/or variants thereof are selected for presentation to consumers. Effectiveness of advertisements is measured, in one embodiment, by detecting exposure to advertisements, and then monitoring panelist behavior following exposure to an advertisement. In one embodiment, the group of panelists is a representative sample of a larger population, so that observations of panelist behavior can be used as a basis for making decisions regarding presentation of advertisements to a larger audience having characteristics similar to those of the panelists.Once the relative effectiveness for various audiences has been determined, advertisements can be selected for presentation to individual consumers or to groups of consumers, so as to maximize effectiveness. In one embodiment, such analysis and selection is performed substantially in real-time.
摘要翻译：测量广告对一组小组成员的有效性。基于这种分析的结果，选择其广告和/或变体以呈现给消费者。在一个实施例中，通过检测对广告的曝光，然后在暴露于广告之后监视小组成员的行为来测量广告的有效性。在一个实施例中，小组成员组是更大群体的代表性样本，因此可以将小组成员行为的观察用作作为关于向具有与小组成员的特征相似的特征的较大受众的广告呈现的决定的基础。一旦确定了各种观众的相对效果，就可以选择广告来呈现给个人消费者或消费者群体，以便最大限度地发挥效力。在一个实施例中，这种分析和选择基本上实时地执行。

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