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    • 5. 发明授权
    • Selecting advertisement on a set top box in a television network
    • 在电视机顶盒上选择广告
    • US07640562B2
    • 2009-12-29
    • US10533848
    • 2003-11-04
    • Hélène Bouilloux-LafontOliver BisterFranck BachetAxel Taldir
    • Hélène Bouilloux-LafontOliver BisterFranck BachetAxel Taldir
    • H04N7/10H04N7/16H04H60/32
    • G06Q30/02G06Q30/0254G06Q30/0272G06Q30/0277
    • A method for selecting advertisement in a Set Top Box (STB) of a television network comprises receiving advertisement selection information for one or a plurality of advertisement associations. Each advertisement association associates an advertisement space with an advertisement. The advertisement selection information corresponds for each advertisement association to a value of probability for selecting the advertisement for the advertisement space. A selection of an advertisement for a determined advertisement space is triggered and a random value or a pseudo-random value generated. An advertisement is selected using the random value or the pseudo-random value, by selecting a determined advertisement association that associates an advertisement with the determined advertisement space and for which the corresponding advertisement selection information has a value of probability that relates to the random value or the pseudo-random value. The advertisement associated in the determined advertisement association is used.
    • 一种用于在电视网络的机顶盒(STB)中选择广告的方法包括:接收一个或多个广告关联的广告选择信息。 每个广告关联将广告空间与广告相关联。 每个广告关联的广告选择信息对应于广告空间的广告选择的概率值。 触发确定的广告空间的广告的选择,并生成随机值或伪随机值。 使用随机值或伪随机值选择广告,通过选择将广告与确定的广告空间相关联的确定的广告关联,并且相应的广告选择信息具有与随机值相关的概率值,或者 伪随机值。 使用在确定的广告关联中相关联的广告。