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1. 发明授权

US10169782B2 Targeting ads engaged by a user to related users 有权
公开(公告)号：US10169782B2
公开(公告)日：2019-01-01
申请号：US14540304
申请日：2014-11-13
申请人： Adobe Systems Incorporated
发明人： Ashish Duggal , Anmol Dhawan , Anuj Jain , Sachin Soni
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q50/00
摘要： The present disclosure is directed toward targeting advertisements to a close-knit group of users. Methods and systems of the present disclosure identify a close-knit group of users or devices based on the use of a concurrent streaming account. The methods and system further include providing an advertisement in conjunction with the content streaming to the devices of the close-knit group to increase the likelihood of a conversion. Optionally, the methods and systems tailor these advertisements based on an age segment of targeted users or based on features engaged by another user of the close-knit group.

2. 发明授权

US09681199B2 Forecasting-based management of advertisement delivery and inventory 有权
公开(公告)号：US09681199B2
公开(公告)日：2017-06-13
申请号：US14067276
申请日：2013-10-30
申请人： Adobe Systems Incorporated
发明人： Anuj Jain , Kumar Mrityunjay Singh
IPC分类号： H04N21/81 , H04N21/237 , H04N21/25 , H04N21/442 , H04N21/458
CPC分类号： H04N21/812 , H04N21/237 , H04N21/251 , H04N21/44204 , H04N21/44213 , H04N21/44222 , H04N21/458
摘要： Methods and systems for managing advertisement (ad) delivery and ad inventory for advertisements (ads) placed in video content are provided. An exemplary method receives campaign criteria for a new advertising campaign, the campaign criteria including at least a desired date range. The method then retrieves indications of unsold ad space inventory. In response to determining, based at least in part on the unsold ad space inventory in the desired date range, that the campaign criteria cannot be satisfied, the method: renders, in a user interface, an interactive ad delivery and distribution report indicating forecasted ad distribution and ad delivery for at least part of the desired date range during which the campaign criteria cannot be satisfied; and redistributes ad delivery by adjusting an ad delivery plan based on adjusted report parameters received via the interface in order to accommodate the new advertising campaign.

3. 发明授权

US09681159B2 Creating audience segments for campaigns 有权
公开(公告)号：US09681159B2
公开(公告)日：2017-06-13
申请号：US14809589
申请日：2015-07-27
申请人： Adobe Systems Incorporated
发明人： Anuj Jain , Atul Kumar Shrivastava , Praveen Kumar Goyal , Ashish Duggal
IPC分类号： H04N7/025 , H04N21/234 , H04N21/2668 , H04N21/258 , H04N21/458 , H04N21/45 , H04N21/81
CPC分类号： H04N21/23424 , H04N21/23418 , H04N21/25883 , H04N21/2668 , H04N21/4532 , H04N21/458 , H04N21/812
摘要： Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.

4. 发明授权

US09532106B1 Video character-based content targeting 有权
标题翻译：基于视频角色的内容定位
公开(公告)号：US09532106B1
公开(公告)日：2016-12-27
申请号：US14809649
申请日：2015-07-27
申请人： Adobe Systems Incorporated
发明人： Raman Gupta , Neha Saxena , Anuj Jain
IPC分类号： H04N5/445 , H04N21/475 , H04N21/422 , H04N21/258 , H04N21/25 , H04N21/442 , H04N21/466 , H04N21/2668 , H04N21/81
CPC分类号： H04N21/4755 , H04N21/251 , H04N21/25883 , H04N21/25891 , H04N21/2668 , H04N21/42203 , H04N21/44222 , H04N21/4667 , H04N21/4668 , H04N21/4756 , H04N21/812 , H04N21/8133 , H04N21/8456
摘要： Video character-based content targeting is described. In one or more embodiments, users make selections of characters in video content in conjunction with playback of the video content. For example, a user is prompted during playback of video content to select a character in the video content that the user likes. An indication is received of selections made by the user of one or more characters, each of which is associated with information that describes a degree to which the character exhibits a plurality of personality attributes. Once received, the user's selections of the one or more characters from the video content are analyzed. In particular, the selections are analyzed to ascertain a degree to which the user identifies with the plurality of personality attributes. The degree to which the user is determined to identify with the plurality of personality attributes is then used to control communication of content to the user.
摘要翻译：描述基于视频字符的内容定向。在一个或多个实施例中，用户结合视频内容的回放来选择视频内容中的字符。例如，在播放视频内容期间提示用户选择用户喜欢的视频内容中的角色。接收到用户对一个或多个字符进行的选择的指示，每个字符与描述角色表现多个个性属性的程度的信息相关联。一旦接收到，就分析用户对视频内容中的一个或多个字符的选择。特别地，分析选择以确定用户用多个个性属性识别的程度。然后使用用户被确定与多个个性属性一起识别的程度来控制内容与用户的通信。

5. 发明申请

US20160140618A1 TARGETING ADS ENGAGED BY A USER TO RELATED USERS 审中-公开
标题翻译：将相关用户联系到用户的广告
公开(公告)号：US20160140618A1
公开(公告)日：2016-05-19
申请号：US14540304
申请日：2014-11-13
申请人： Adobe Systems Incorporated
发明人： Ashish Duggal , Anmol Dhawan , Anuj Jain , Sachin Soni
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0269 , G06Q50/01
摘要： The present disclosure is directed toward targeting advertisements to a close-knit group of users. Methods and systems of the present disclosure identify a close-knit group of users or devices based on the use of a concurrent streaming account. The methods and system further include providing an advertisement in conjunction with the content streaming to the devices of the close-knit group to increase the likelihood of a conversion. Optionally, the methods and systems tailor these advertisements based on an age segment of targeted users or based on features engaged by another user of the close-knit group.
摘要翻译：本公开旨在将广告定向到紧密组合的用户。本公开的方法和系统基于使用并发流媒体帐户识别紧密组合的用户或设备。所述方法和系统还包括将结合内容流的广告提供给紧密组合的设备以增加转换的可能性。可选地，方法和系统基于目标用户的年龄段或基于紧密组合的另一用户所参与的特征来定制这些广告。

6. 发明申请

US20170034547A1 Creating Audience Segments for Campaigns 有权
标题翻译：为广告系列创建受众群体
公开(公告)号：US20170034547A1
公开(公告)日：2017-02-02
申请号：US14809589
申请日：2015-07-27
申请人： Adobe Systems Incorporated
发明人： Anuj Jain , Atul Kumar Shrivastava , Praveen Kumar Goyal , Ashish Duggal
IPC分类号： H04N21/234 , H04N21/81 , H04N21/458 , H04N21/45 , H04N21/2668 , H04N21/258
CPC分类号： H04N21/23424 , H04N21/23418 , H04N21/25883 , H04N21/2668 , H04N21/4532 , H04N21/458 , H04N21/812
摘要： Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.
摘要翻译：描述了为广告系列制作细分受众群。在一个或多个实施例中，观众管理器被配置为通过在数据管理平台中存储观看视频的用户的用户标识符来为一个或多个视频创建与视频相关联的视频观众段。每当客户端播放器播放视频时，可以从客户端播放器接收用户标识符。观众管理器被进一步配置为从人口统计提供者接收的与视频相关联的人口统计报告中提取人口统计信息，并且将人口统计信息与视频观众段相关联。受众管理器还被配置为通过合并和组合包括在两个或更多个视频观众段中的用户标识符来生成用于广告系列的目标受众群。

7. 发明申请

US20150135211A1 METHOD AND APPARATUS FOR IMPROVING VIEWER ENGAGEMENT IN VIDEO ADVERTISING 有权
标题翻译：改善视听广告中观众参与的方法和装置
公开(公告)号：US20150135211A1
公开(公告)日：2015-05-14
申请号：US14077555
申请日：2013-11-12
申请人： ADOBE SYSTEMS INCORPORATED
发明人： Naresh Chand Gupta , Anuj Jain , Niraj Gupta
IPC分类号： H04N21/81 , H04N21/6587
CPC分类号： H04N21/812 , H04N21/23424 , H04N21/4316 , H04N21/4325 , H04N21/44222 , H04N21/454 , H04N21/8355
摘要： A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.
摘要翻译：一种用于改善观众参与视频广告的计算机实现的方法和装置。该方法包括配置用于在广告内容中呈现的多个跳过选项，使得多个跳过选项中的每个跳过选项在广告内容的显示期间以有限的持续时间呈现，直到所选择的一个跳过选项被选择。

8. 发明申请

US20150121418A1 FORECASTING-BASED MANAGEMENT OF ADVERTISEMENT DELIVERY AND INVENTORY 有权
标题翻译：基于预测的广告交付和库存管理
公开(公告)号：US20150121418A1
公开(公告)日：2015-04-30
申请号：US14067276
申请日：2013-10-30
申请人： Adobe Systems Incorporated
发明人： Anuj Jain , Kumar Mrityunjay Singh
IPC分类号： H04N21/2668 , H04N21/81 , H04N21/24 , H04N21/2547 , H04N21/2543
CPC分类号： H04N21/812 , H04N21/237 , H04N21/251 , H04N21/44204 , H04N21/44213 , H04N21/44222 , H04N21/458
摘要： Methods and systems for managing advertisement (ad) delivery and ad inventory for advertisements (ads) placed in video content are provided. An exemplary method receives campaign criteria for a new advertising campaign, the campaign criteria including at least a desired date range. The method then retrieves indications of unsold ad space inventory. In response to determining, based at least in part on the unsold ad space inventory in the desired date range, that the campaign criteria cannot be satisfied, the method: renders, in a user interface, an interactive ad delivery and distribution report indicating forecasted ad distribution and ad delivery for at least part of the desired date range during which the campaign criteria cannot be satisfied; and redistributes ad delivery by adjusting an ad delivery plan based on adjusted report parameters received via the interface in order to accommodate the new advertising campaign.
摘要翻译：提供用于管理放置在视频内容中的广告（广告）的广告（广告）传送和广告库存的方法和系统。示例性方法接收新广告活动的广告系列标准，所述活动标准包括至少期望的日期范围。然后，该方法检索未售出的广告空间库存的指示。响应于至少部分地基于所期望的日期范围内的未售出的广告空间库存来确定不能满足广告系列标准，该方法：在用户界面中呈现指示预测的广告的交互式广告投放和分发报告分发和广告投放至少部分期望的日期范围内，其中不能满足活动标准; 并通过根据通过界面收到的经过调整的报告参数调整广告投放计划来重新分配广告投放，以适应新的广告系列。

9. 发明申请

US20160300265A1 CAPPING CAMPAIGN FREQUENCY OR SPEND PER USER ACROSS MULTIPLE DEVICES OR PUBLISHERS 审中-公开
标题翻译：通过多个设备或发布者为每个用户提供适用的采购频率或收费
公开(公告)号：US20160300265A1
公开(公告)日：2016-10-13
申请号：US14682816
申请日：2015-04-09
申请人： Adobe Systems Incorporated
发明人： Praveen Kumar Goyal , Ashish Duggal , Anuj Jain
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06Q30/0267 , G06Q30/0273
摘要： The present disclosure is directed toward systems and method for limiting frequency of marketing content provided to users. For example, systems and methods described herein involve tracking a total quantity of marketing content received by a particular user for a marketing campaign. In particular, the systems and method described herein involve tracking a total quantity of marketing content received by a user across multiple devices and/or from multiple publishers. The systems and methods further involve preventing the user from receiving marketing content beyond a maximum allowable quantity of marketing content for the user within a predetermined period of time.
摘要翻译：本公开涉及用于限制提供给用户的营销内容的频率的系统和方法。例如，本文描述的系统和方法涉及跟踪特定用户为营销活动接收到的营销内容的总数量。特别地，这里描述的系统和方法涉及跟踪用户跨越多个设备和/或来自多个发布者的所接收的营销内容的总数量。所述系统和方法进一步包括防止用户在预定时间段内超出用户的营销内容的最大允许量以外的营销内容。

10. 发明申请

US20160162930A1 Associating Social Comments with Individual Assets Used in a Campaign 审中-公开
标题翻译：将社会评论与个人资产结合起来使用
公开(公告)号：US20160162930A1
公开(公告)日：2016-06-09
申请号：US14560791
申请日：2014-12-04
申请人： Adobe Systems Incorporated
发明人： Ashish Duggal , Anmol Dhawan , Sachin Soni , Anuj Jain
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0245 , G06Q50/01
摘要： Associating social comments with individual assets used in a campaign is described. In one or more embodiments, a campaign that includes one or more assets (e.g., images or videos of products) is published to one or more social networks. Comments (e.g., user comments, user shares, or other textual feedback) to the campaign on the one or more social networks are collected and analyzed to attribute each comment to an individual asset of the campaign. Social metadata, such as a social mention count and a social sentiment score, is generated based on the comments to enhance metadata of the individual asset.
摘要翻译：描述了社会评论与广告系列中使用的个人资产的关联。在一个或多个实施例中，包括一个或多个资产（例如，产品的图像或视频）的广告系列被发布到一个或多个社交网络。收集和分析一个或多个社交网络上的广告系列的评论（例如，用户评论，用户分享或其他文字反馈），以将每个评论归因于广告系列的单个资产。基于提高个人资产元数据的意见，产生社会元数据，如社会提示数和社会情绪评分。

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