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1. 发明申请

US20160275563A1 SYSTEMS AND METHODS FOR IDENTIFYING HOUSEHOLD USERS OF ELECTRONIC SCREEN DEVICES 有权
标题翻译：用于识别电子屏幕设备家庭用户的系统和方法
公开(公告)号：US20160275563A1
公开(公告)日：2016-09-22
申请号：US15031675
申请日：2014-05-14
申请人： YUME, INC.
发明人： Ayyappan SANKARAN , Sachin GUPTA , Vijay KAUSHIK , Ayusman SARANGI
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0277 , H04L67/22
摘要： A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.
摘要翻译：用于识别电子屏幕设备的家庭用户的系统和方法包括具有数字处理器，非瞬态计算机可读介质和数据库的服务器系统。计算机可读介质包括可在数字处理器上执行的程序指令，用于：（a）从数据库检索存储的IP地址和与请求者的广告（广告）请求相关联的请求者属性; （b）将有可能居住的住所的广告请求存储在知识产权桶中; 以及（c）如果家庭识别符（HID）符合家庭要求，则将其分配给IP桶。

2. 发明申请

US20140279028A1 Mobile Display Device with Flip-Screen Functionality 审中-公开
标题翻译：具有翻转功能的移动显示设备
公开(公告)号：US20140279028A1
公开(公告)日：2014-09-18
申请号：US13844401
申请日：2013-03-15
申请人： YuMe, Inc.
发明人： Andrew Doser
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0267 , G06Q30/00
摘要： A method includes displaying a front slate advertisement on a screen of a mobile display device. If a flip-screen command is detected, an animation is displayed on the screen which “flips” the front slate advertisement to the back slate advertisement. Optionally, a flip-screen command detected while in the back slate advertisement will cause an animation to be displayed on the screen which “flips” the back slate advertisement back to the front slate advertisement.
摘要翻译：一种方法包括在移动显示设备的屏幕上显示前板格广告。如果检测到翻转屏幕命令，则在屏幕上显示动画，“动画”前面的广告到后面的广告。可选地，在后面的广告中检测到的翻转画面命令将导致在屏幕上显示动画，该画面将后面的广告“翻转”回到前面的广告。

3. 发明授权

US09594752B2 Network service system and method with off-heap caching 有权
标题翻译：网络服务系统和方法与堆栈内缓存
公开(公告)号：US09594752B2
公开(公告)日：2017-03-14
申请号：US14697463
申请日：2015-04-27
申请人： YuMe, Inc.
发明人： Matthew D. Shaver , Sachin Gupta
IPC分类号： H04L29/08 , G06F17/30 , G06F12/00 , G06F9/00 , H04N21/00 , H04L12/803 , H04L12/747 , G06F12/02
CPC分类号： G06F17/30 , G06F9/00 , G06F12/00 , G06F12/0253 , G06F17/30283 , H04L45/742 , H04L47/125 , H04L67/02 , H04L67/2842 , H04L67/288 , H04N21/00 , Y10S707/9994
摘要： A method for providing data over a network using an application server having off-heap caching includes receiving at an application server coupled to a network a request for requested data, using an key index stored on the application server to locate where the requested data is stored in off-heap memory of the application server, retrieving the requested data from the off-heap memory of the application server, and resolving the request.
摘要翻译：一种使用具有堆栈外缓存的应用服务器通过网络提供数据的方法包括使用存储在应用服务器上的密钥索引，在耦合到网络的应用服务器上接收对所请求数据的请求，以定位所请求数据的存储位置在应用服务器的堆栈内存中，从应用服务器的非堆内存中检索所请求的数据，并解决该请求。

4. 发明申请

US20160239873A1 MEDIATION RECOMMENDATION SYSTEMS FOR MULTIPLE VIDEO ADVERTISEMENT DEMAND SOURCES 审中-公开
标题翻译：多媒体广告投放需求调解系统
公开(公告)号：US20160239873A1
公开(公告)日：2016-08-18
申请号：US15031681
申请日：2014-11-06
申请人： YUME, INC.
发明人： Ayyappan SANKARAN , Sachin GUPTA , Alok NANDAN , Vijay KAUSHIK
IPC分类号： G06Q30/02 , H04N21/254 , H04N21/466 , H04N21/81 , H04N21/262
CPC分类号： G06Q30/0267 , G06Q30/0631 , H04N21/254 , H04N21/26258 , H04N21/4668 , H04N21/812
摘要： A system and method for mediation and recommendation for multiple electronic demand sources includes receiving at an advertisement (ad) server an ad request from a user device, initiating a mediation process on the ad server using an ad source policy and a priority that is provided with a publisher associated with the ad request and providing 3rd party ad source recommendations to the user device. The user device preferably uses the 3rd party ad source recommendations in a mediation waterfall process.
摘要翻译：用于多个电子需求源的中介和推荐的系统和方法包括在广告（广告）服务器处接收来自用户设备的广告请求，使用广告源策略和提供的优先级在广告服务器上发起中介过程与广告请求相关联的发布者，并向用户设备提供第三方广告来源推荐。用户设备优选地在中介瀑布过程中使用第三方广告源建议。

5. 发明授权

US10019736B2 Systems and methods for identifying household users of electronic screen devices 有权
公开(公告)号：US10019736B2
公开(公告)日：2018-07-10
申请号：US15031675
申请日：2014-11-06
申请人： YuMe Inc.
发明人： Ayyappan Sankaran , Sachin Gupta , Vijay Kaushik , Ayusman Sarangi
IPC分类号： G06Q30/02 , H04L29/08
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0277 , H04L67/22
摘要： A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.

6. 发明申请

US20160295277A1 RUN-TIME SDK INTEGRATION FOR CONNECTED VIDEO PLAYERS 有权
标题翻译：连接视频播放器的运行时SDK集成
公开(公告)号：US20160295277A1
公开(公告)日：2016-10-06
申请号：US14677963
申请日：2015-04-02
申请人： YuMe, Inc.
发明人： Ayyappan SANKARAN , Rajesh KRISHNAN
IPC分类号： H04N21/443 , H04N21/458 , H04N21/437 , H04N21/845 , H04N21/2668 , H04N21/239 , H04N21/235 , H04N21/435 , H04N21/81 , H04N21/438
CPC分类号： H04N21/4431 , H04N21/435 , H04N21/437 , H04N21/4586 , H04N21/812
摘要： A video player device obtains a run-time SDK from a CDN server when it is time to display a video Ad and makes an Ad request to an Ad server via the network interface using the run-time SDK. A video player displays an Ad on the screen that is received as an Ad response. In a first example embodiment, the device includes an SDK Native Library which, when initialized, downloads an HTML SDK from the CDN server. In a second example embodiment, the device makes a VAST request to the CDN server, where a VAST response includes a VPAID wrapper containing a run-time SDK as a VPAID creative. The VAST response is parsed and the VPAID creative is then loaded and invoked by VPAID APIs of the run-time SDK.
摘要翻译：视频播放器设备在播放视频广告的时候从CDN服务器获取运行时SDK，并通过运行时间的SDK通过网络接口向广告服务器发出广告请求。视频播放器会在作为广告响应收到的屏幕上显示广告。在第一示例性实施例中，该设备包括SDK本地库，其在初始化时从CDN服务器下载HTML SDK。在第二示例实施例中，设备向CDN服务器发出VAST请求，其中VAST响应包括包含作为VPAID广告素材的运行时间SDK的VPAID包装器。解析VAST响应，然后VPAID广告素材由运行时SDK的VPAID API加载和调用。

7. 发明申请

US20150025948A1 Brand Aware Advertising Systems 审中-公开
标题翻译：品牌意识广告系统
公开(公告)号：US20150025948A1
公开(公告)日：2015-01-22
申请号：US13946954
申请日：2013-07-19
申请人： YuMe, Inc.
发明人： Ayyappan Sankaran , Frank Barbieri , Jayant Kadambi , Halim Damerdji
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0242
摘要： An example brand aware advertising system includes: (a) an advertising server interface operative to receive an advertisement request from an advertisement requestor; (b) a brand affinity engine coupled to the advertising server interface and operative to develop a brand affinity list from the advertisement request; and (c) an advertisement matching engine operative to provide a result to the advertising server interface if there is a match with the brand affinity list which can then be provided to the advertisement requestor. An alternate example embodiment further includes a brand aware ad exchange server operative to receive the brand affinity list from the advertisement matching engine if there is no match and to provide a result to the advertising server which is one of an advertisement and a null.
摘要翻译：示例品牌知晓广告系统包括：（a）广告服务器接口，用于从广告请求者接收广告请求; （b）耦合到广告服务器接口的品牌亲和引擎，并且可操作以从广告请求开发品牌关联性列表; 以及（c）广告匹配引擎，其可操作以向广告服务器界面提供结果，如果与品牌相关性列表匹配，则可以将其提供给广告请求者。替代示例实施例还包括品牌感知广告交换服务器，其如果不匹配则可以从广告匹配引擎接收品牌关联性列表，并且向作为广告和空值之一的广告服务器提供结果。

8. 发明授权

US10257264B1 System and method for reducing data center latency 有权
公开(公告)号：US10257264B1
公开(公告)日：2019-04-09
申请号：US15438419
申请日：2017-02-21
申请人： YuMe Inc.
发明人： Ayyappan Sankaran , Priya Wasnikar , Ayusman Sarangi
IPC分类号： H04L12/26 , H04L29/08 , G06F12/0813 , G06F12/0862
摘要： A system for reducing data center latency including a webserver having a processor, a memory system controller, external memory, cache memory including a plurality of cache blocks, where each cache block includes provider parameters and at least one user identifier (ID), and program memory including code segments executable by the processor. In an embodiment, the webserver receives a request sent by a requestor having requestor parameters including at least a requestor ID and a user ID, identifies a predictive cache block set; formulates a reply based, at least in part, upon a probability that a number of replies associated with a user ID of the predictive cache block set will exceed a frequency floor number within a predetermined period of time; and sends the reply to the requestor.

9. 发明申请

US20160267521A1 SYSTEMS AND METHODS FOR ELECTRONICALLY MONITORING AUDIENCE ATTENTIVENESS AND RECEPTIVENESS 审中-公开
标题翻译：用于电子监控的系统和方法特性和接受性
公开(公告)号：US20160267521A1
公开(公告)日：2016-09-15
申请号：US15031685
申请日：2014-11-06
申请人： YuMe, Inc.
发明人： Ayyappan SANKARAN , Jayant KADAMBI , Ayusman SARANGI , Halim DAMERDJI
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0242 , G06Q30/0241 , G06Q30/0277
摘要： A system and method for electronically monitoring audience attentiveness and receptiveness including: collecting user data concerning a running of and interaction with, media content received via the first network interface by a user of the network terminal; converting the collected user data into user metrics; and analyzing the data to create at least one user Brand Affinity Index (BAI) score for the network terminal user.
摘要翻译：一种用于电子监控观众注意力和接受度的系统和方法，包括：收集与网络终端的用户通过第一网络接口接收的媒体内容的运行和交互的用户数据; 将收集的用户数据转换成用户度量; 并分析数据以为网络终端用户创建至少一个用户品牌亲和力指数（BAI）得分。

10. 发明申请

US20160253711A1 METHODS AND SYSTEMS FOR NETWORK TERMINAL IDENTIFICATION 审中-公开
标题翻译：网络终端识别的方法和系统
公开(公告)号：US20160253711A1
公开(公告)日：2016-09-01
申请号：US15031682
申请日：2014-11-06
申请人： YuMe, INC.
发明人： Ayyappan SANKARAN , Sachin GUPTA , Vijay KAUSHIK , Alok NANDAN
IPC分类号： G06Q30/02 , H04L29/08
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0277 , H04L67/22
摘要： A system and method for identifying network terminals includes: initiating a service request at a network terminal by an Internet user; and transmitting network terminal information from the network terminal to a fingerprinting service. In an embodiment, the fingerprinting service (a) uses the network terminal information and a fingerprint information database to produce a Device ID for the network terminal; and (b) stores the Device ID and user data concerning the Internet user in a Device ID database.
摘要翻译：用于识别网络终端的系统和方法包括：由网络用户在网络终端发起服务请求; 并将网络终端信息从网络终端发送到指纹服务。在一个实施例中，指纹服务（a）使用网络终端信息和指纹信息数据库来产生网络终端的设备ID; 和（b）将设备ID和有关Internet用户的用户数据存储在设备ID数据库中。

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