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1. 发明授权

US08775251B1 Allocating advertising budgets 有权
标题翻译：分配广告预算
公开(公告)号：US08775251B1
公开(公告)日：2014-07-08
申请号：US13150365
申请日：2011-06-01
申请人： Nikolay Archak , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
发明人： Nikolay Archak , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275
摘要： Methods, systems, and apparatus for allocating advertising budgets. In one aspect, a method includes receiving a set of candidate keywords specifying targeting keywords for content items. Each targeting keyword can be a phrase to be matched for a content item to be eligible to be provided in response to a content item request. For each of the targeting keywords, a probability distribution specifying likelihoods of specified user actions occurring in response to a content item is received. Based on the probability distributions, a set of final keywords with which distribution of the content items will be controlled is selected, the set of final keywords being one or more keywords for which a likelihood of a specified outcome occurring exceeds a threshold likelihood. The set of final keywords is a set which a total cost of distributing the content items is below a specified value.
摘要翻译：用于分配广告预算的方法，系统和装置。一方面，一种方法包括接收指定针对内容项目的关键字的一组候选关键字。每个定位关键字可以是要针对内容项进行匹配的短语，以便响应于内容项请求而被提供。对于每个定位关键字，接收指定响应于内容项发生的指定用户动作的可能性的概率分布。基于概率分布，选择将控制内容项目的分发的一组最终关键词，最终关键词集合是指定结果发生的可能性超过阈值似然度的一个或多个关键字。最终关键字集是一组集合内容项目的总成本低于指定值的集合。

2. 发明申请

US20120203627A1 CONTENT ITEM ALLOCATION 有权
标题翻译：内容项目分配
公开(公告)号：US20120203627A1
公开(公告)日：2012-08-09
申请号：US13365630
申请日：2012-02-03
申请人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
发明人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0273 , G06Q30/0247 , G06Q30/0275 , G06Q30/08
摘要： Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.
摘要翻译：用于内容分发的方法，系统和设备。一方面，一种方法包括获取资源的预约数据，指定预约期间的预约数据和预约期的印象预约数; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定将通过选择一个候选内容项提供者来提供向内容项交换提供包括预留价格的拍卖数据的内容项来获得的预期收入; 接收到肯定的响应数据，指定内容项交换将提供满足保留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。

3. 发明申请

US20090222322A1 MONETIZING A SOCIAL NETWORK PLATFORM 审中-公开
标题翻译：制定社会网络平台
公开(公告)号：US20090222322A1
公开(公告)日：2009-09-03
申请号：US12163247
申请日：2008-06-27
申请人： Reid Marlow Andersen , Christian Herwarth Borgs , Jennifer Tour Chayes , Kamal Jain , Seyed Vahab Mirrokni
发明人： Reid Marlow Andersen , Christian Herwarth Borgs , Jennifer Tour Chayes , Kamal Jain , Seyed Vahab Mirrokni
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q10/10 , G06Q30/0201 , G06Q30/0207 , G06Q50/01
摘要： A system and/or methodology that exploits user interaction within a social network in order to derive profits. The invention provides for increased flow of money through a social network, and simultaneously allows advertisers and merchants to focus their advertising spending within the social network. Additionally, the invention provides for quantitative measurement of the effects of relational proximity marketing /advertising (RPM), and creates incentives for users to purchase goods through the social network.
摘要翻译：利用社交网络中的用户交互以获得利润的系统和/或方法。本发明提供了通过社交网络增加资金流动，并且同时允许广告商和商家将他们的广告支出集中在社交网络内。此外，本发明提供了关系邻近营销/广告（RPM）的影响的定量测量，并且为用户通过社交网络购买商品创造了激励。

4. 发明申请

US20080222726A1 NEIGHBORHOOD CLUSTERING FOR WEB SPAM DETECTION 有权
标题翻译：用于网络垃圾邮件检测的邻居聚类
公开(公告)号：US20080222726A1
公开(公告)日：2008-09-11
申请号：US11865046
申请日：2007-09-30
申请人： Jennifer T. Chayes , Christian H. Borgs , Krishna Chaitanya Gade , John E. Hopcroft , Seyed Vahab Mirrokni , Amit Prakash , Tao Tao
发明人： Jennifer T. Chayes , Christian H. Borgs , Krishna Chaitanya Gade , John E. Hopcroft , Seyed Vahab Mirrokni , Amit Prakash , Tao Tao
IPC分类号： G06F11/30
CPC分类号： G06F17/30864
摘要： A SPAM detection system is provided. The system includes a graph clustering component to analyze web data. A link analysis component can be associated with the graph clustering component to facilitate SPAM detection in accordance with the web data.
摘要翻译：提供SPAM检测系统。该系统包括分析Web数据的图形聚类组件。链接分析组件可以与图形聚类组件相关联，以便根据网络数据来进行垃圾邮件检测。

5. 发明授权

US08028293B2 Optimal policies for load balancing for distributed and strategic agents (more technically, optimal coordination mechanisms for machine scheduling) 有权
标题翻译：用于分布式和战略代理的负载平衡的最优策略（技术上更为机器调度的最佳协调机制）
公开(公告)号：US08028293B2
公开(公告)日：2011-09-27
申请号：US11770667
申请日：2007-06-28
申请人： Yossi Azar , Kamal Jain , Seyed Vahab Mirrokni
发明人： Yossi Azar , Kamal Jain , Seyed Vahab Mirrokni
IPC分类号： G06F9/46 , G06F15/173
CPC分类号： G06F9/5083 , G06F9/4881 , G06F9/505 , G06F9/5077 , G06F2209/5015
摘要： Providing for scheduling tasks in a distributed system based on an inefficiency of each task on a particular machine as compared with available networked machines is described herein. By way of example, a distribution component can receive a plurality of tasks at a machine assigned by at least one independent agent. In addition, an ordering component can schedule each task on a machine as a function of non-decreasing inefficiency. Such a policy can be implemented locally at the machine, minimizing inter-device communication, while only marginally increasing completion time for the set of tasks. In such a manner, the subject disclosure provides for load balancing of distributed systems in a manner that utilizes fewer resources than conventional approaches.
摘要翻译：这里描述了与可用的联网机器相比，基于特定机器上的每个任务的低效率来提供分布式系统中的调度任务。作为示例，分发组件可以在由至少一个独立代理分配的机器上接收多个任务。此外，订购组件可以将机器上的每个任务作为不降低的无效率的函数进行调度。这样的策略可以在机器本地实现，从而最小化设备间通信，同时仅稍微增加该组任务的完成时间。以这种方式，主题公开以与传统方法相比较少的资源的方式提供分布式系统的负载平衡。

6. 发明申请

US20110078014A1 ONLINE RESOURCE ASSIGNMENT 审中-公开
标题翻译：在线资源分配
公开(公告)号：US20110078014A1
公开(公告)日：2011-03-31
申请号：US12636362
申请日：2009-12-11
申请人： Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
发明人： Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
IPC分类号： G06Q30/00 , G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for allocating resources. In one aspect, a method includes receiving an advertisement request and identifying eligible advertisements that are eligible to be provided in response to the advertisement request. For each of the eligible advertisements an impression score corresponding to the advertisement request is received and a discount factor for each eligible advertisement is computed. The discount factor can be computed based on a function of previous impression scores for previous advertisement requests for which the eligible advertisement was provided. Using the impression scores and the discount factors for the eligible advertisements an allocation score is computed for each eligible advertisement. Using the allocation scores, an eligible advertisement is selected and provided in response to the request.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的用于分配资源的计算机程序。一方面，一种方法包括接收广告请求并识别响应于该广告请求而被提供的合格广告。对于每个符合条件的广告，接收与广告请求相对应的印象得分，并计算每个符合条件的广告的折扣系数。可以基于先前对提供合格广告的广告请求的印象分数的函数来计算折扣因子。使用合格广告的印象分数和折扣因子，为每个符合条件的广告计算分配分数。使用分配分数，响应于该请求选择并提供符合条件的广告。

7. 发明申请

US20100198695A1 Advertisement Slot Allocation 审中-公开
标题翻译：广告位分配
公开(公告)号：US20100198695A1
公开(公告)日：2010-08-05
申请号：US12363585
申请日：2009-01-30
申请人： Shanmugavelayutham Muthukrishnan , Seyed Vahab Mirrokni Banadaki , Uri Nadav
发明人： Shanmugavelayutham Muthukrishnan , Seyed Vahab Mirrokni Banadaki , Uri Nadav
IPC分类号： G06Q30/00 , G06Q40/00 , G06Q90/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275 , G06Q40/04
摘要： An item is allocated among two bidders that value the item very differently. The allocation is based on a probability that each of the bidders is allocated the item. The probability that each bidder is allocated the item is determined based on a non-linear function that is applied to bids that are received from the bidders. The item can be allocated semi-randomly subject to the probability that each bidder is allocated the item. A bidder can be required to pay its bid price only when allocated the item or each bidder can be required to pay an all-pay price regardless of which bidder is allocated the item. If the item is allocated in multiple auctions, the bidders can be ensured allocation of the item a minimum number of integer times based on the probabilities.
摘要翻译：在两个投标人之间分配一个项目，对项目进行非常不同的评估。分配是基于每个投标人被分配的项目的概率。每个投标人被分配的项目的概率是基于应用于从投标人收到的投标的非线性函数来确定的。该项目可以按照每个投标人分配项目的概率半随机分配。投标人只有在分配该项目时才可以支付其投标价格，或者每个投标人都可以要求支付全部付费的价格，而不管哪个投标人被分配了该项目。如果项目分配在多次拍卖中，则投标人可以根据概率确保项目的最小数量的整数倍的分配。

8. 发明申请

US20090007101A1 OPTIMAL POLICIES FOR LOAD BALANCING FOR DISTRIBUTED AND STRATEGIC AGENTS (MORE TECHNICALLY, OPTIMAL COORDINATION MECHANISMS FOR MACHINE SCHEDULING) 有权
标题翻译：用于分布式和策略性代理的负载均衡的最佳政策（更具技术性的是机器调度的最佳协调机制）
公开(公告)号：US20090007101A1
公开(公告)日：2009-01-01
申请号：US11770667
申请日：2007-06-28
申请人： Yossi Azar , Kamal Jain , Seyed Vahab Mirrokni
发明人： Yossi Azar , Kamal Jain , Seyed Vahab Mirrokni
IPC分类号： G06F9/455 , G06F9/46
CPC分类号： G06F9/5083 , G06F9/4881 , G06F9/505 , G06F9/5077 , G06F2209/5015
摘要： Providing for scheduling tasks in a distributed system based on an inefficiency of each task on a particular machine as compared with available networked machines is described herein. By way of example, a distribution component can receive a plurality of tasks at a machine assigned by at least one independent agent. In addition, an ordering component can schedule each task on a machine as a function of non-decreasing inefficiency. Such a policy can be implemented locally at the machine, minimizing inter-device communication, while only marginally increasing completion time for the set of tasks. In such a manner, the subject disclosure provides for load balancing of distributed systems in a manner that utilizes fewer resources than conventional approaches.
摘要翻译：这里描述了与可用的联网机器相比，基于特定机器上的每个任务的低效率来提供分布式系统中的调度任务。作为示例，分发组件可以在由至少一个独立代理分配的机器上接收多个任务。此外，订购组件可以将机器上的每个任务作为不降低的无效率的函数进行调度。这样的策略可以在机器本地实现，从而最小化设备间通信，同时仅稍微增加该组任务的完成时间。以这种方式，主题公开以与传统方法相比较少的资源的方式提供分布式系统的负载平衡。

9. 发明授权

US08666796B2 Content item allocation 有权
标题翻译：内容项目分配
公开(公告)号：US08666796B2
公开(公告)日：2014-03-04
申请号：US13365630
申请日：2012-02-03
申请人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
发明人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0273 , G06Q30/0247 , G06Q30/0275 , G06Q30/08
摘要： Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.
摘要翻译：用于内容分发的方法，系统和设备。一方面，一种方法包括获取资源的预约数据，指定预约期间的预约数据和预约期的印象预约数; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定将通过选择一个候选内容项提供者来提供向内容项交换提供包括预留价格的拍卖数据的内容项来获得的预期收入; 接收到肯定的响应数据，指定内容项交换将提供满足预留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。

10. 发明授权

US08010482B2 Locally computable spam detection features and robust pagerank 有权
标题翻译：本地可计算的垃圾邮件检测功能和强大的寻呼机
公开(公告)号：US08010482B2
公开(公告)日：2011-08-30
申请号：US12041474
申请日：2008-03-03
申请人： Reid Marlow Andersen , Christian Herwarth Borgs , Jennifer Tour Chayes , John E Hopcroft , Kamal Jain , Seyed Vahab Mirrokni , Amit Prakash , Shang-Hua Teng
发明人： Reid Marlow Andersen , Christian Herwarth Borgs , Jennifer Tour Chayes , John E Hopcroft , Kamal Jain , Seyed Vahab Mirrokni , Amit Prakash , Shang-Hua Teng
IPC分类号： G06F15/00 , G06F15/18
CPC分类号： G06F17/30864
摘要： The claimed subject matter provides a system and/or a method that facilitates reducing spam in search results. An interface can obtain web graph information that represents a web of pages. A spam detection component can determines one or more features based at least in part on the web graph information. The one or more features can provide indications that a particular page of the web graph is spam. In addition, a robust rank component is provided that limits amount of contribution a single page can provide to the target page.
摘要翻译：所要求保护的主题提供了有助于减少搜索结果中的垃圾邮件的系统和/或方法。一个界面可以获得代表网页的网页图形信息。垃圾邮件检测组件可以至少部分地基于web图形信息来确定一个或多个特征。一个或多个特征可以提供指示网页图形的特定页面是垃圾邮件。另外，提供了一个强大的等级组件，可以限制单个页面可以提供给目标页面的贡献量。

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