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1. 发明申请

US20110295688A1 DEFINING USER INTENT 审中-公开
标题翻译：定义用户信息
公开(公告)号：US20110295688A1
公开(公告)日：2011-12-01
申请号：US12790523
申请日：2010-05-28
申请人： Dou SHEN , Michael ELIZAROV , Ying LI , Valeri LIBORSKI , Teresa B. MAH , Ismail PARSA
发明人： Dou SHEN , Michael ELIZAROV , Ying LI , Valeri LIBORSKI , Teresa B. MAH , Ismail PARSA
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/0255 , G06Q30/0241 , G06Q30/0256
摘要： Methods and computer-readable media are provided for defining user intent so that user intent can be determined and advertisements and other information can be provided to a user based on that user's intent. A topical expression is identified and is associated with attributes and actions. Actions indicate steps that can be performed to achieve a task associated with the topical expression. An intent structure is then generated. The intent structure illustrates a relationship between the identified topical expression and other topical expressions. User data may then be received and mapped to the intent structures to determine present and future user intent.
摘要翻译：提供方法和计算机可读介质来定义用户意图，以便可以确定用户意图，并且可以基于该用户的意图向用户提供广告和其他信息。识别主题表达，并与属性和动作相关联。操作指示可以执行以实现与主题表达相关联的任务的步骤。然后生成意图结构。意图结构说明了所识别的局部表达与其他局部表达之间的关系。然后可以接收用户数据并映射到意图结构以确定当前和未来的用户意图。

2. 发明申请

US20120197732A1 ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING 审中-公开
标题翻译：基于行动意识的基于行为的行为
公开(公告)号：US20120197732A1
公开(公告)日：2012-08-02
申请号：US13017843
申请日：2011-01-31
申请人： DOU SHEN , JUN YAN , XIANFANG WANG , JIAYUAN HUANG , VALERI LIBORSKI , YING LI
发明人： DOU SHEN , JUN YAN , XIANFANG WANG , JIAYUAN HUANG , VALERI LIBORSKI , YING LI
IPC分类号： G06Q30/00 , G06F15/18 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0269
摘要： Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A user query indicating a particular entity is received. The user's intent with respect to the particular entity is determined by assigning an intent-strength score to the user. The user's intent-strength score is determined using intent-strength scores assigned to seed patterns identified for entities in a category, as well as the received user query. In embodiments, a user's intent-strength score may be updated based on a subsequent query, or may be changed according to a function. A list of users having particular intent-strength scores for particular entities may be also be generated.
摘要翻译：方法和计算机存储介质，其具有体现在其上的计算机可执行指令，其有利于使用意图强度分数来对用户意图进行分类。接收到指示特定实体的用户查询。通过向用户分配意图强度分数来确定用户对特定实体的意图。用户的意图强度分数是使用分配给为类别中的实体识别的种子模式的意图强度分数以及所接收的用户查询来确定的。在实施例中，可以基于随后的查询来更新用户的意图强度分数，或者可以根据功能来更改用户的意图强度分数。也可以生成具有特定实体的特定意图强度分数的用户列表。

3. 发明授权

US08161065B2 Facilitating advertisement selection using advertisable units 有权
标题翻译：使用广告单位促进广告选择
公开(公告)号：US08161065B2
公开(公告)日：2012-04-17
申请号：US12620341
申请日：2009-11-17
申请人： Dou Shen , Yi Zhang , Heng Zhang , Sahil Thaker , Valeri Liborski , Ying Li
发明人： Dou Shen , Yi Zhang , Heng Zhang , Sahil Thaker , Valeri Liborski , Ying Li
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.
摘要翻译：具有容纳有使用广告单元的广告选择的计算机可执行指令的系统，方法和计算机存储介质。引用两个或多个单词序列的实体。实体包括包含实体的一部分的子串。与实体相关联的搜索数据与与实体的子串相关联的相应搜索数据进行比较。基于该比较，确定实体包括作为用于选择要显示的广告的单元的单元的广告单元。可广告单元用于选择要呈现给用户的广告。

4. 发明申请

US20110119255A1 FACILITATING ADVERTISEMENT SELECTION USING ADVERTISABLE UNITS 有权
标题翻译：使用可广泛的单位促进广告选择
公开(公告)号：US20110119255A1
公开(公告)日：2011-05-19
申请号：US12620341
申请日：2009-11-17
申请人： DOU SHEN , YI ZHANG , HENG ZHANG , SAHIL THAKER , VALERI LIBORSKI , YING LI
发明人： DOU SHEN , YI ZHANG , HENG ZHANG , SAHIL THAKER , VALERI LIBORSKI , YING LI
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.
摘要翻译：具有容纳有使用广告单元的广告选择的计算机可执行指令的系统，方法和计算机存储介质。引用两个或多个单词序列的实体。实体包括包含实体的一部分的子串。与实体相关联的搜索数据与与实体的子串相关联的相应搜索数据进行比较。基于该比较，确定实体包括作为用于选择要显示的广告的单元的单元的广告单元。可广告单元用于选择要呈现给用户的广告。

5. 发明申请

US20120155776A1 UTILIZING IMAGES AS ONLINE IDENTIFIERS TO LINK BEHAVIORS TOGETHER 有权
标题翻译：使用图像作为联机标识符链接行为
公开(公告)号：US20120155776A1
公开(公告)日：2012-06-21
申请号：US12974184
申请日：2010-12-21
申请人： LEE-MING ZEN , VALERI LIBORSKI , GERARD GJONEJ , TERESA MAH
发明人： LEE-MING ZEN , VALERI LIBORSKI , GERARD GJONEJ , TERESA MAH
IPC分类号： G06K9/68 , G06K9/48
CPC分类号： G06F17/30277 , G06F17/30876
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that utilize images to generate identifiers of entities and to determine various relationships between entities and web pages are described. A collection of class images that represent various people and non-people entities deemed relevant for tracking user behavior is generated. Given a class image that represents an entity, an image identifier comprising unique feature vectors for that class image is generated. Given an arbitrary web page, all the images embedded on the web page are analyzed. Each embedded image is compared to the image identifiers of the collection of class images to determine whether or not any entities of interest appear in the embedded images of the web page. If relevant entities do appear on the web page, various associations can be made between the entities found on the page, and between the uniform resource locator (URL) of the web page where the entities appear.
摘要翻译：描述了具有体现在其上的计算机可执行指令的系统，方法和计算机存储介质，其利用图像来生成实体的标识符并且确定实体和网页之间的各种关系。生成代表与跟踪用户行为相关的各种人员和非人员实体的类图像集合。给定表示实体的类图像，生成包含该类图像的唯一特征向量的图像标识符。给定一个任意网页，分析网页上嵌入的所有图像。将每个嵌入图像与类图像集合的图像标识符进行比较，以确定感兴趣的实体是否出现在网页的嵌入图像中。如果相关实体确实出现在网页上，则可以在页面上找到的实体之间以及实体出现的网页的统一资源定位符（URL）之间进行各种关联。

6. 发明申请

US20110191142A1 USING NETWORKING SITE INTERACTIONS TO GENERATE A TARGET LIST OF POTENTIAL CONSUMERS 审中-公开
标题翻译：使用网络场地相互制定潜在消费者的目标表
公开(公告)号：US20110191142A1
公开(公告)日：2011-08-04
申请号：US12700046
申请日：2010-02-04
申请人： JIAYUAN HUANG , BHAUMIK CHOKSHI , VALERI LIBORSKI , GERARD GJONEJ
发明人： JIAYUAN HUANG , BHAUMIK CHOKSHI , VALERI LIBORSKI , GERARD GJONEJ
IPC分类号： G06Q30/00 , G06Q10/00 , G06F17/30
CPC分类号： G06Q30/0204 , G06Q30/0255 , G06Q30/0256
摘要： Embodiments of the present invention relate to systems, methods, and computer-storage media for providing a method of presenting advertisements to a target group of potential consumers generated from a group of seed consumers. In one embodiment, a target list request is received from an advertiser. A set of seed consumers associated with the advertiser is then determined. A set of potential consumers is then determined based on the set of seed consumers. Further, a subset of the set of potential consumers is determined, each potential consumer of the subset having a common characteristic. A target list of potential consumers is then generated comprising at least a portion of the subset of potential consumers. The target list of potential consumers is then provided to the advertiser.
摘要翻译：本发明的实施例涉及用于提供向从种子消费者群体生成的潜在消费者的目标群体呈现广告的方法的系统，方法和计算机存储媒体。在一个实施例中，从广告商接收目标列表请求。然后确定与广告商相关联的一组种子消费者。然后基于种子消费者的集合来确定一组潜在的消费者。此外，确定潜在消费者集合的子集，子集的每个潜在消费者具有共同特征。然后生成潜在消费者的目标列表，其包括潜在消费者子集的至少一部分。然后将潜在消费者的目标列表提供给广告商。

7. 发明授权

US09525659B1 Request routing utilizing point of presence load information 有权
标题翻译：使用现场负载信息请求路由
公开(公告)号：US09525659B1
公开(公告)日：2016-12-20
申请号：US13603369
申请日：2012-09-04
申请人： Dmitry Sonkin , Prashanth A. Acharya , Valeri Liborski , Vadim Meleshuk , Darren H. Mutz , Imran S. Patel , Lee B. Rosen , Martin Cornelis Frederik Slot
发明人： Dmitry Sonkin , Prashanth A. Acharya , Valeri Liborski , Vadim Meleshuk , Darren H. Mutz , Imran S. Patel , Lee B. Rosen , Martin Cornelis Frederik Slot
IPC分类号： H04L29/12 , H04L29/08
CPC分类号： H04L61/1511 , H04L29/08729 , H04L67/02 , H04L67/1097
摘要： A system, method and computer-readable medium for request routing based on prioritization and load information are provided. A client request processing a resource identifier for requested content transmits a DNS query to a content delivery network service provider. Based on a content provider identifier included in the DNS query, a receiving DNS nameserver determines a selection from a hierarchical organization of POPs and the relative capacity for a selected POP to process a subsequent request for resources. Based on the processing of the prioritization information and load information, the receiving DNS nameserver resolves the DNS query.
摘要翻译：提供了一种基于优先级和负载信息的用于请求路由的系统，方法和计算机可读介质。处理所请求内容的资源标识符的客户端请求向内容传送网络服务提供商发送DNS查询。基于包含在DNS查询中的内容提供商标识符，接收DNS名称服务器确定来自POPs的分层组织的选择以及所选POP的相对容量以处理对资源的后续请求。基于优先级信息和负载信息的处理，接收DNS名称服务器解析DNS查询。

8. 发明授权

US09172674B1 Managing request routing information utilizing performance information 有权
公开(公告)号：US09172674B1
公开(公告)日：2015-10-27
申请号：US13528664
申请日：2012-06-20
申请人： Imran S. Patel , Colm MacCarthaigh , Valeri Liborski , Prashanth Acharya
发明人： Imran S. Patel , Colm MacCarthaigh , Valeri Liborski , Prashanth Acharya
IPC分类号： G06F15/16 , H04L29/12 , H04L29/08
CPC分类号： H04L61/1511 , H04L43/0852 , H04L67/32
摘要： Systems and methods for managing requesting routing functionality associated with resource requests for one or more resources associated with a content provider are provided. The request routing functionality can correspond to the processing of domain name service (“DNS”) requests for resources by computing devices and the resolution of the DNS requests by the identification of a network address of a computing device that will provide the requested resources. Based on the processing resource requests initiated by a client computing device, a CDN service provider can obtain performance information from client computing devices and correlate the performance information into a prioritized list for classes of client computing devices. The prioritized list can be utilized in resolving subsequent DNS queries.

9. 发明授权

US09083743B1 Managing request routing information utilizing performance information 有权
标题翻译：使用性能信息管理请求路由信息
公开(公告)号：US09083743B1
公开(公告)日：2015-07-14
申请号：US13528674
申请日：2012-06-20
申请人： Imran S. Patel , Colm MacCarthaigh , Valeri Liborski , Prashanth Acharya
发明人： Imran S. Patel , Colm MacCarthaigh , Valeri Liborski , Prashanth Acharya
IPC分类号： G06F15/16 , H04L29/12 , H04L29/08
CPC分类号： H04L61/1511 , H04L43/0852 , H04L67/32
摘要： Systems and methods for managing requesting routing functionality associated with resource requests for one or more resources associated with a content provider are provided. The request routing functionality can correspond to the processing of domain name service (“DNS”) requests for resources by computing devices and the resolution of the DNS requests by the identification of a network address of a computing device that will provide the requested resources. Based on the processing resource requests initiated by a client computing device, a CDN service provider can obtain performance information from client computing devices and correlate the performance information into a prioritized list for classes of client computing devices. The prioritized list can be utilized in resolving subsequent DNS queries.
摘要翻译：提供了用于管理与与内容提供商相关联的一个或多个资源的资源请求相关联的请求路由功能的系统和方法。请求路由功能可以对应于计算设备对域名服务（“DNS”）对资源的请求的处理以及通过识别将提供所请求的资源的计算设备的网络地址来解析DNS请求。基于由客户计算设备发起的处理资源请求，CDN服务提供商可以从客户端计算设备获得性能信息，并将性能信息与客户端计算设备类的优先列表相关联。优先列表可用于解决后续DNS查询。

10. 发明授权

US08515183B2 Utilizing images as online identifiers to link behaviors together 有权
标题翻译：利用图像作为在线标识符将行为链接在一起
公开(公告)号：US08515183B2
公开(公告)日：2013-08-20
申请号：US12974184
申请日：2010-12-21
申请人： Lee-Ming Zen , Valeri Liborski , Gerard Gjonej , Teresa Mah
发明人： Lee-Ming Zen , Valeri Liborski , Gerard Gjonej , Teresa Mah
IPC分类号： G06K9/64
CPC分类号： G06F17/30277 , G06F17/30876
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that utilize images to generate identifiers of entities and to determine various relationships between entities and web pages are described. A collection of class images that represent various people and non-people entities deemed relevant for tracking user behavior is generated. Given a class image that represents an entity, an image identifier comprising unique feature vectors for that class image is generated. Given an arbitrary web page, all the images embedded on the web page are analyzed. Each embedded image is compared to the image identifiers of the collection of class images to determine whether or not any entities of interest appear in the embedded images of the web page. If relevant entities do appear on the web page, various associations can be made between the entities found on the page, and between the uniform resource locator (URL) of the web page where the entities appear.
摘要翻译：描述了具有体现在其上的计算机可执行指令的系统，方法和计算机存储介质，其利用图像来生成实体的标识符并且确定实体和网页之间的各种关系。生成代表与跟踪用户行为相关的各种人员和非人员实体的类图像集合。给定表示实体的类图像，生成包含该类图像的唯一特征向量的图像标识符。给定一个任意网页，分析网页上嵌入的所有图像。将每个嵌入图像与类图像集合的图像标识符进行比较，以确定感兴趣的实体是否出现在网页的嵌入图像中。如果相关实体确实出现在网页上，则可以在页面上找到的实体之间以及实体出现的网页的统一资源定位符（URL）之间进行各种关联。

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