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    • 7. 发明申请
    • System and method to facilitate social browsing
    • 系统和方法方便社会浏览
    • US20090158163A1
    • 2009-06-18
    • US12002441
    • 2007-12-17
    • Ryan J. StephensPeter Weinberg
    • Ryan J. StephensPeter Weinberg
    • G06F15/16G06F3/048
    • H04L67/142G06F16/951G06Q10/10H04L67/02H04L67/1095H04L67/14H04L67/2804H04L67/306
    • A social browsing system for operation with a source client system operated by a first user and a target client system operated by a second user—wherein each of the source client system and the target client system comprise a browser executing thereon. The social browsing system may comprise a social browsing infrastructure system and a local component for installation on each of the source client system and the target client system. The local component may comprise source functions and target functions. The source functions may be adapted to: i) render a redirect control in association with an instance of the browser; ii) in response to user activation of the redirect control, obtain a location URL from the web browser; and iii) generate a redirect invite to the social browsing infrastructure system. The social browsing infrastructure system may be adapted to, in response to receiving the redirect invite: i) identify the target client system operated by the second user; ii) generate an inbound redirect invite to the target client system; and iii) identify an advertisement placement. The advertisement placement may be related to at least one of: i) web content at the location URL; and ii) behavioral data related to the second user. The infrastructure system may be further adapted to provide the advertisement placement to the target client system. The target functions may be adapted to, in response to receipt of the inbound redirect invite; i) initiate a connection to the location URL for rendering of the web content; and ii) render the advertisement placement in association with the web content.
    • 用于由由第一用户操作的源客户端系统和由第二用户操作的目标客户端系统操作的社交浏览系统,其中源客户端系统和目标客户端系统中的每一个包括在其上执行的浏览器。 社交浏览系统可以包括用于在源客户端系统和目标客户端系统中的每一个上安装的社交浏览基础设施系统和本地组件。 本地组件可以包括源功能和目标功能。 源功能可以适于:i)与浏览器的实例相关联地呈现重定向控制; ii)响应于用户激活重定向控件,从web浏览器获取位置URL; 以及iii)向社交浏览基础设施系统生成重定向邀请。 响应于接收到重定向邀请,社交浏览基础设施系统可以被调整为:i)识别由第二用户操作的目标客户端系统; ii)向目标客户端系统生成入站重定向邀请; 和iii)识别广告位置。 所述广告布置可以与以下至少一个相关:i)位置URL处的web内容; 和ii)与第二用户相关的行为数据。 基础设施系统可以进一步适于向目标客户端系统提供广告布置。 目标功能可以适应于响应于接收到入站重定向邀请; i)启动与位置URL的连接以呈现web内容; 以及ii)将所述广告位置与所述网页内容相关联地呈现。