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1. 发明申请

US20090157507A1 System and method to monetize the referral of web pages 审中-公开
标题翻译：系统和方法通过网页转介获利
公开(公告)号：US20090157507A1
公开(公告)日：2009-06-18
申请号：US12150243
申请日：2008-04-26
申请人： Brenda Agius , Ryan J. Stephens , Peter Weinberg
发明人： Brenda Agius , Ryan J. Stephens , Peter Weinberg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0239
摘要： A system and method for monetizing the referral of web pages comprises a source client system, at least one target client system, a referral server, and an accounting server. The source client system comprises a web browser adapted to render an advertising merchant's web page. A source referral module is coupled to the source web browser and, in response to user selection of at least one target client, generates a referral message to the referral server. The referral server in turn provides a provide a referral instruction to a target client system. The target client system includes a referral module receiving the referral message and upon the target client accepting the referral message, passes identification of the advertising merchant's web page to a target web browser for rendering. The target client system further generates an informational message upon the execution of a revenue event by the target client system. The accounting server, in response to receipt of the informational message: i) debits at least a referral fee from an account associated with the advertising merchant's web page; and ii) credits the referral fee to an account associated with the referral server providing the referral instruction.
摘要翻译：用于通过网页引用来获利的系统和方法包括源客户端系统，至少一个目标客户端系统，推荐服务器和计费服务器。源客户端系统包括适于呈现广告商的网页的网络浏览器。源引用模块耦合到源Web浏览器，并且响应于至少一个目标客户端的用户选择，向引荐服务器生成推荐消息。推荐服务器又提供向目标客户端系统提供转介指令。目标客户端系统包括接收推荐消息的推荐模块，并且在目标客户端接受推荐消息时，将广告商网页的标识传递到目标网络浏览器进行渲染。目标客户端系统在目标客户端系统执行收入事件时进一步生成信息性消息。会计服务器响应于收到信息性消息：i）从与广告商网页相关联的账户中至少扣除转介费用; 和ii）将转介费用转交给提供转介指令的转诊服务器相关帐户。

2. 发明申请

US20090158163A1 System and method to facilitate social browsing 审中-公开
标题翻译：系统和方法方便社会浏览
公开(公告)号：US20090158163A1
公开(公告)日：2009-06-18
申请号：US12002441
申请日：2007-12-17
申请人： Ryan J. Stephens , Peter Weinberg
发明人： Ryan J. Stephens , Peter Weinberg
IPC分类号： G06F15/16 , G06F3/048
CPC分类号： H04L67/142 , G06F16/951 , G06Q10/10 , H04L67/02 , H04L67/1095 , H04L67/14 , H04L67/2804 , H04L67/306
摘要： A social browsing system for operation with a source client system operated by a first user and a target client system operated by a second user—wherein each of the source client system and the target client system comprise a browser executing thereon. The social browsing system may comprise a social browsing infrastructure system and a local component for installation on each of the source client system and the target client system. The local component may comprise source functions and target functions. The source functions may be adapted to: i) render a redirect control in association with an instance of the browser; ii) in response to user activation of the redirect control, obtain a location URL from the web browser; and iii) generate a redirect invite to the social browsing infrastructure system. The social browsing infrastructure system may be adapted to, in response to receiving the redirect invite: i) identify the target client system operated by the second user; ii) generate an inbound redirect invite to the target client system; and iii) identify an advertisement placement. The advertisement placement may be related to at least one of: i) web content at the location URL; and ii) behavioral data related to the second user. The infrastructure system may be further adapted to provide the advertisement placement to the target client system. The target functions may be adapted to, in response to receipt of the inbound redirect invite; i) initiate a connection to the location URL for rendering of the web content; and ii) render the advertisement placement in association with the web content.
摘要翻译：用于由由第一用户操作的源客户端系统和由第二用户操作的目标客户端系统操作的社交浏览系统，其中源客户端系统和目标客户端系统中的每一个包括在其上执行的浏览器。社交浏览系统可以包括用于在源客户端系统和目标客户端系统中的每一个上安装的社交浏览基础设施系统和本地组件。本地组件可以包括源功能和目标功能。源功能可以适于：i）与浏览器的实例相关联地呈现重定向控制; ii）响应于用户激活重定向控件，从web浏览器获取位置URL; 以及iii）向社交浏览基础设施系统生成重定向邀请。响应于接收到重定向邀请，社交浏览基础设施系统可以被调整为：i）识别由第二用户操作的目标客户端系统; ii）向目标客户端系统生成入站重定向邀请; 和iii）识别广告位置。所述广告布置可以与以下至少一个相关：i）位置URL处的web内容; 和ii）与第二用户相关的行为数据。基础设施系统可以进一步适于向目标客户端系统提供广告布置。目标功能可以适应于响应于接收到入站重定向邀请; i）启动与位置URL的连接以呈现web内容; 以及ii）将所述广告位置与所述网页内容相关联地呈现。

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