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    • 6. 发明授权
    • Method and apparatus for pay-per-view system
    • 按次付费系统的方法和装置
    • US06671879B1
    • 2003-12-30
    • US09303285
    • 1999-04-30
    • John M. SchlarbRobert O. BankerDarryl L. DefreeseGregory S. Durden
    • John M. SchlarbRobert O. BankerDarryl L. DefreeseGregory S. Durden
    • H04N716
    • H04N21/258H04N7/165H04N21/2668H04N21/4438H04N21/47211H04N21/812H04N21/8549
    • A method and system that provides a single multipurpose PPV channel that a subscriber tunes for all PPV services. From the subscriber's perspective, the program guide, previews, advertising, purchasing options, and showings of all PPV events occur on a single channel. There can be a single multipurpose PPV channel for all PPV services or single PPV channels for groups of similar services, such as a single Family PPV channel, a single Sports PPV channel, and a single Adult PPV channel that each represent single multipurpose channels for similar programming. The advertising on a single multipurpose channel can be directed to the type of programming on all the channels in the group. Once a subscriber purchases a PPV event, the HCT tunes to the MPEG transport stream and program information for the selected PPV event and displays the PPV event on the single multipurpose PPV channel at its associated start time. The subscriber does not have to select another channel. The subscriber that has not purchased a current PPV event continues to watch the previews, advertising, or program guide uninterrupted on the single multipurpose PPV channel. If a subscriber is watching the single multipurpose PPV channel and has not purchased a PPV event, the subscriber continues to see advertising with video or previews even between the event specific advertising. An interstitial service provides the previews, advertising or PPV guide during the period between PPV event advertisements.
    • 提供用户为所有PPV服务调谐的单个多用途PPV信道的方法和系统。 从用户的角度来看,所有PPV事件的节目指南,预览,广告,购买选项和展示都发生在单个频道上。 对于所有PPV服务或单个PPV频道,可以使用单个多用途PPV频道,用于类似服务的组,例如单个家庭PPV频道,单个体育PPV频道和单个成人PPV频道,每个PPV频道表示单个多用途频道,用于类似 编程。 单个多功能通道上的广告可以指向组中所有通道上的编程类型。 一旦订户购买PPV事件,HCT调谐到MPEG传输流和所选择的PPV事件的节目信息,并在其相关联的开始时间在单个多功能PPV频道上显示PPV事件。 订户不必选择另一个频道。 尚未购买当前PPV事件的用户继续在单个多功能PPV频道上不间断地观看预览,广告或节目指南。 如果订阅者正在观看单个多功能PPV频道并且尚未购买PPV事件,则即使在事件特定广告之间,订阅者也继续看到带有视频或预览的广告。 间接服务在PPV活动广告期间提供预览,广告或PPV指南。