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    • 2. 发明申请
    • Systems, Methods, and Media for Executing and Optimizing Online Marketing Initiatives
    • 用于执行和优化在线营销举措的系统,方法和媒体
    • US20120221407A1
    • 2012-08-30
    • US13035852
    • 2011-02-25
    • Davina ErasmusLars MøllebjergRobert Peter Faber
    • Davina ErasmusLars MøllebjergRobert Peter Faber
    • G06Q30/00
    • G06Q30/02G06Q30/0201
    • Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating one or more online marketing initiatives from the received input, providing the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving tracking data for at least one of the one or more marketing initiatives, comparing the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers.
    • 本文提供了用于执行和优化在线营销计划绩效的系统,方法和媒体。 方法可以包括以下步骤:接收与一个或多个营销举措相对应的输入,所述一个或多个在线营销举措中的每一个包括至少一个输入资源,从所接收的输入产生一个或多个在线营销举措,提供所述一个或多个在线 将一个或多个呈现服务器的营销举措发布到一个或多个平台的一个或多个营销举措,接收所述一个或多个营销举措中的至少一个营销举措的跟踪数据,将跟踪数据与一个或多个性能度量进行比较以确定 执行所述至少一个营销举措,以及将跟踪数据和所述性能度量中的至少一个存储在耦合到所述web服务器和所述一个或多个呈现服务器中的至少一个的数据库中。