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1. 发明申请

US20060282314A1 Universal advertisement services architecture 审中-公开
标题翻译：通用广告服务架构
公开(公告)号：US20060282314A1
公开(公告)日：2006-12-14
申请号：US11150556
申请日：2005-06-10
申请人： M.S. Zamanian , Hongche Liu
发明人： M.S. Zamanian , Hongche Liu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0267 , G06Q30/0269 , G06Q30/0272 , G06Q30/0273
摘要： A universal advertisement services system provides a common framework for managing web-based advertisement campaigns associated with various kinds of advertisement formats and advertisement pricing mechanisms. A unified set of interfaces is provided for advertisement configuration, fetching, arbitration and optimization, and advertisement campaign validation, exposing services to external parties as well as internal users. The universal advertisement services system enables delivery of an optimal available guaranteed or performance-based advertisement for a specified position in a web page and based on given business rules and metrics.
摘要翻译：通用广告服务系统为管理与各种广告格式和广告定价机制相关联的网络广告活动提供了一个共同的框架。提供了一套统一的接口，用于广告配置，提取，仲裁和优化，广告活动验证，向外部用户和内部用户提供服务。通用广告服务系统使得能够基于给定的业务规则和度量，为网页中的指定位置提供最佳可用保证或基于表现的广告。

2. 发明申请

US20070061195A1 Framework for selecting and delivering advertisements over a network based on combined short-term and long-term user behavioral interests 审中-公开
标题翻译：基于组合的短期和长期用户行为兴趣，通过网络选择和发布广告的框架
公开(公告)号：US20070061195A1
公开(公告)日：2007-03-15
申请号：US11225238
申请日：2005-09-13
申请人： Hongche Liu , M.S. Zamanian
发明人： Hongche Liu , M.S. Zamanian
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0255 , G06Q30/0257 , G06Q30/0269
摘要： Targeted advertising content is provided for display in a page over a network in accordance with a technique in which advertisements are selected based on a determination of a user's short-term and long-term behavioral interests. Short-term and long-term information relating to a user's online activities is collected and associated with predetermined interest categories. Based on the collected information, short-term and long-term behavioral interest scores are determined for specific categories. The scores are employed to generate values for use in selecting advertisements. In one embodiment, a short-term score and two long-term scores are determined for one or more interest categories. A first long-term score models awareness with respect to a given category. A second long-term score and the short-term score are response-oriented scores that model the user's interest in making a response with respect to a given category, such as by purchasing a product or service within the category.
摘要翻译：根据用户的短期和长期行为兴趣的确定，根据广告选择的技术，被提供用于在网络中的页面中显示目标广告内容。收集与用户在线活动相关的短期和长期信息，并与预定的兴趣类别相关联。根据收集的信息，确定特定类别的短期和长期行为利益分数。采用分数来生成用于选择广告的值。在一个实施例中，针对一个或多个兴趣类别确定短期评分和两个长期分数。第一个长期分数模拟对某一类别的认知。第二个长期分数和短期分数是以应答为导向的分数，用于模拟用户对某个类别做出回应的兴趣，例如通过在该类别中购买产品或服务。

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