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1. 发明申请

US20060282314A1 Universal advertisement services architecture 审中-公开
标题翻译：通用广告服务架构
公开(公告)号：US20060282314A1
公开(公告)日：2006-12-14
申请号：US11150556
申请日：2005-06-10
申请人： M.S. Zamanian , Hongche Liu
发明人： M.S. Zamanian , Hongche Liu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0267 , G06Q30/0269 , G06Q30/0272 , G06Q30/0273
摘要： A universal advertisement services system provides a common framework for managing web-based advertisement campaigns associated with various kinds of advertisement formats and advertisement pricing mechanisms. A unified set of interfaces is provided for advertisement configuration, fetching, arbitration and optimization, and advertisement campaign validation, exposing services to external parties as well as internal users. The universal advertisement services system enables delivery of an optimal available guaranteed or performance-based advertisement for a specified position in a web page and based on given business rules and metrics.
摘要翻译：通用广告服务系统为管理与各种广告格式和广告定价机制相关联的网络广告活动提供了一个共同的框架。提供了一套统一的接口，用于广告配置，提取，仲裁和优化，广告活动验证，向外部用户和内部用户提供服务。通用广告服务系统使得能够基于给定的业务规则和度量，为网页中的指定位置提供最佳可用保证或基于表现的广告。

2. 发明授权

US08996669B2 Internet improvement platform with learning module 有权
标题翻译：具有学习模块的互联网改进平台
公开(公告)号：US08996669B2
公开(公告)日：2015-03-31
申请号：US12753827
申请日：2010-04-02
申请人： Hongche Liu , Tom C. Tovar , Gopala Tumuluri , Robert Wilbourn
发明人： Hongche Liu , Tom C. Tovar , Gopala Tumuluri , Robert Wilbourn
IPC分类号： G06F15/173 , G06F17/30 , H04L29/06 , H04L29/12
CPC分类号： H04L63/102 , G06F17/30861 , G06F2221/2101 , H04L29/12066 , H04L61/1511
摘要： Redirecting DNS traffic includes receiving, at an Internet improvement platform, a DNS query issued from an Internet application running on a computing device. The Internet navigation platform determines an appropriate response to the DNS query. The response is then executed. Characteristics relative to the query and to the result of a served page may be recorded and later referenced by the Internet improvement platform.
摘要翻译：重定向DNS流量包括在因特网改进平台处接收从计算设备上运行的因特网应用发出的DNS查询。互联网导航平台确定对DNS查询的适当响应。然后执行响应。相对于查询和服务页面的结果的特征可以被记录下来，并随后被互联网改进平台引用。

3. 发明申请

US20110246634A1 Internet Improvement Platform with Learning Module 有权
标题翻译：互联网改进平台与学习模块
公开(公告)号：US20110246634A1
公开(公告)日：2011-10-06
申请号：US12753827
申请日：2010-04-02
申请人： Hongche Liu , Tom C. Tovar , Gopala Tumuluri , Robert Wilbourn
发明人： Hongche Liu , Tom C. Tovar , Gopala Tumuluri , Robert Wilbourn
IPC分类号： G06F15/173 , G06F17/30 , G06F21/00 , G06F15/16 , G06F15/18
CPC分类号： H04L63/102 , G06F17/30861 , G06F2221/2101 , H04L29/12066 , H04L61/1511
摘要： Redirecting DNS traffic includes receiving, at an Internet improvement platform, a DNS query issued from an Internet application running on a computing device. The Internet navigation platform determines an appropriate response to the DNS query. The response is then executed. Characteristics relative to the query and to the result of a served page may be recorded and later referenced by the Internet improvement platform.
摘要翻译：重定向DNS流量包括在因特网改进平台处接收从计算设备上运行的因特网应用发出的DNS查询。互联网导航平台确定对DNS查询的适当响应。然后执行响应。相对于查询和服务页面的结果的特征可以被记录下来，并随后被互联网改进平台引用。

4. 发明申请

US20080208852A1 Editable user interests profile 审中-公开
标题翻译：可编辑的用户兴趣资料
公开(公告)号：US20080208852A1
公开(公告)日：2008-08-28
申请号：US11710879
申请日：2007-02-26
申请人： Shyam Kuttikkad , Anand Madhavan , Mohit Vora , Mike Clothier , Hongche Liu
发明人： Shyam Kuttikkad , Anand Madhavan , Mohit Vora , Mike Clothier , Hongche Liu
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/9535
摘要： A method for an online information system includes tracking user interactions with the online information system, storing profile information for the user based on the user interactions, and providing user access to modify the user's profile information. This system improves confidence in system for users who are reluctant to have their online activity tracked by the system operator. The user has access to all information that the system operator has for the user, and can edit or correct that information.
摘要翻译：一种在线信息系统的方法包括跟踪与在线信息系统的用户交互，基于用户交互存储用户的简档信息，并提供用户访问以修改用户的简档信息。该系统提高对不愿由系统操作员跟踪其在线活动的用户对系统的信心。用户可以访问系统操作员为用户提供的所有信息，并且可以编辑或更正该信息。

5. 发明申请

US20090012807A1 System and Method for Generating Graphical Advertisements Based on Text Offers 审中-公开
标题翻译：基于文本优惠生成图形广告的系统和方法
公开(公告)号：US20090012807A1
公开(公告)日：2009-01-08
申请号：US12166981
申请日：2008-07-02
申请人： Andrew Ian Atherton , Lawrence Edward Morrisroe , Hongche Liu , Anthony D. Amidei , Joshua Allen Rehling , Matthew Carinio , Ryan Eric Christensen , Shubhasheesh Anand , Kashyap N. Lodhiya , Madhusudan Ramanna , Julia Feldman , Barry Chu
发明人： Andrew Ian Atherton , Lawrence Edward Morrisroe , Hongche Liu , Anthony D. Amidei , Joshua Allen Rehling , Matthew Carinio , Ryan Eric Christensen , Shubhasheesh Anand , Kashyap N. Lodhiya , Madhusudan Ramanna , Julia Feldman , Barry Chu
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/067 , G06Q30/0276 , G06Q30/0277
摘要： Systems and methods for generating a graphical advertisement based on a text offer are disclosed. Generally, an ad provider receives a request for a graphical ad. The ad provider sends a script to a browser comprising a call to a keyword extraction module. The ad provider receives a keyword from the keyword extraction module and determines a text offer associated with the keyword. The ad provider sends the text offer to the browser and sends an ad template for creating graphical advertisements based on the text offer to the browser.
摘要翻译：公开了基于文本提供产生图形广告的系统和方法。一般来说，广告供应商会收到图形广告请求。广告提供者向包括对关键词提取模块的调用的浏览器发送脚本。广告供应商从关键字提取模块接收关键字，并确定与关键字相关联的文字提供。广告提供商将文本提供者发送给浏览器，并根据文本提供向浏览器发送用于创建图形广告的广告模板。

6. 发明申请

US20080294609A1 CANONICALIZATION OF TERMS IN A KEYWORD-BASED PRESENTATION SYSTEM 审中-公开
标题翻译：基于关键字的演示系统中的条款的标准化
公开(公告)号：US20080294609A1
公开(公告)日：2008-11-27
申请号：US12170768
申请日：2008-07-10
申请人： Hongche Liu , Ravi Narasimhan Raj
发明人： Hongche Liu , Ravi Narasimhan Raj
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/951 , G06Q30/0641 , G06Q50/12 , Y10S707/99933 , Y10S707/99945
摘要： A presentation system accepts presentations or references to presentations from prospective presenters. Some or all of the presentations or references are stored in a database and referenced by keywords such that presentations to be presented in response to particular searches can be identified. A presentation manager handles accepting bids and settling terms between prospective presenters. The results of such processes might be stored in a presentation details database. A presentation server handles retrieving presentations from the presentation details database for presentation to users along with requests such as search results. Both the presentation manager and the presentation server can operate on a keywords-basis, wherein presentation terms specify keywords to be associated with particular presentations and the presentation server serves particular presentations based on keywords in a search query for which the presentations are to be returned. The association of keywords can be done using canonicalization so that, under certain conditions, different keywords are treated as the same keyword. Canonicalizations might include plural/singular forms, gender forms, stem word forms, suffix forms, prefix forms, typographical error forms, word order, pattern ignoring, acronyms, stop word elimination, etc. Conditions might include aspects of the search query state, such as the user's demographics, the page from which the search query was initiated, etc.
摘要翻译：演示系统接受来自潜在主持人的演示或参考。一些或全部演示文稿或参考资料存储在数据库中，并由关键字引用，以便能够识别出响应特定搜索而呈现的演示文稿。演示经理处理接受投标并在潜在主持人之间确定条款。这些过程的结果可能存储在演示详细信息数据库中。呈现服务器处理从呈现详细数据库检索演示文稿，以呈现给用户以及诸如搜索结果的请求。呈现管理器和呈现服务器都可以基于关键字操作，其中呈现术语指定要与特定演示文稿相关联的关键字，并且呈现服务器基于要对其进行演示的搜索查询中的关键字进行特定演示。可以使用规范化来完成关键字的关联，使得在某些条件下，不同的关键字被视为相同的关键字。规范化可能包括复数/单数形式，性别形式，词干形式，后缀形式，前缀形式，排版错误形式，字序，模式忽略，首字母缩略词，停止词消除等。条件可能包括搜索查询状态的方面，作为用户的人口统计，搜索查询的起始页面等。

7. 发明授权

US07401074B2 Canonicalization of terms in a keyword-based presentation system 有权
标题翻译：基于关键词的演示系统中术语的规范化
公开(公告)号：US07401074B2
公开(公告)日：2008-07-15
申请号：US11282435
申请日：2005-11-17
申请人： Hongche Liu , Ravi Narasimhan Raj
发明人： Hongche Liu , Ravi Narasimhan Raj
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0641 , G06Q50/12 , Y10S707/99933 , Y10S707/99945
摘要： A presentation system accepts presentations or references to presentations from prospective presenters. Some or all of the presentations or references are stored in a database and referenced by keywords such that presentations to be presented in response to particular searches can be identified. A presentation manager handles accepting bids and settling terms between prospective presenters. A presentation server handles retrieving presentations from a presentation details database for presentation to users along with requests such as search results. Both the presentation manager and the presentation server can operate on a keywords-basis, wherein presentation terms specify keywords to be associated with particular presentations and the presentation server serves particular presentations based on keywords in a search query for which the presentations are to be returned. The association of keywords can be done using canonicalization so that, under certain conditions, different keywords are treated as the same keyword.
摘要翻译：演示系统接受来自潜在主持人的演示或参考。一些或全部演示文稿或参考资料存储在数据库中，并由关键字引用，以便能够识别出响应特定搜索而呈现的演示文稿。演示经理处理接受投标并在潜在主持人之间确定条款。呈现服务器处理从呈现详细数据库检索演示文稿，以呈现给用户以及诸如搜索结果的请求。呈现管理器和呈现服务器都可以基于关键字操作，其中呈现术语指定要与特定演示文稿相关联的关键字，并且呈现服务器基于要对其进行演示的搜索查询中的关键字进行特定演示。可以使用规范化来完成关键字的关联，使得在某些条件下，不同的关键字被视为相同的关键字。

8. 发明申请

US20060020596A1 Content-management system for user behavior targeting 有权
标题翻译：用于用户行为定位的内容管理系统
公开(公告)号：US20060020596A1
公开(公告)日：2006-01-26
申请号：US11144234
申请日：2005-06-02
申请人： Hongche Liu , Anand Madhavan
发明人： Hongche Liu , Anand Madhavan
IPC分类号： G06F17/30
CPC分类号： H04L67/22 , G06F17/30867 , G06Q30/0241 , H04L67/02 , H04L67/306
摘要： A system including a plurality of web servers configured to serve base content and relevant content to a user system; a set of additional-content servers configured to serve the relevant content to the web servers if units in the user profile match units associated with the relevant content; a parsing server configured to extract the units in the user profile from the base content requested by the user and generate a ranked list of the units in the user profile; and a unit-matching module configured to determine whether the units in the user profile match units associated with the relevant content if the user requests the base content, wherein the web servers are configured to serve the base content and the relevant content if the units in the user profile match units associated with the relevant content.
摘要翻译：一种包括被配置为向用户系统提供基本内容和相关内容的多个web服务器的系统; 如果用户配置文件中的单元匹配与相关内容相关的单元，则一组附加内容服务器被配置为向网络服务器提供相关内容; 解析服务器，被配置为从用户请求的基本内容中提取用户简档中的单元，并生成用户简档中的单元的排名列表; 以及单元匹配模块，被配置为如果所述用户请求所述基本内容，则确定所述用户简档中的单元是否匹配与所述相关内容相关联的单元，其中所述web服务器被配置为服务于所述基本内容和所述相关内容，用户配置文件匹配与相关内容相关联的单元。

9. 发明申请

US20120036352A1 Anonymization of Personal Data 审中-公开
标题翻译：个人资料匿名化
公开(公告)号：US20120036352A1
公开(公告)日：2012-02-09
申请号：US13181440
申请日：2011-07-12
申请人： Tom C. Tovar , Gopala Tumuluri , Hongche Liu , Rujul Patel
发明人： Tom C. Tovar , Gopala Tumuluri , Hongche Liu , Rujul Patel
IPC分类号： H04L9/00 , G06F15/16
CPC分类号： H04L61/2539 , H04L29/12066 , H04L29/12433 , H04L61/1511 , H04L63/0407
摘要： A method for anonymization of personal data is provided for protecting the privacy of a user while sharing user information with a third party. The method includes receiving from a user a domain name address associated with an intended website and an Internet Protocol (IP) address associated with the user and determining that the domain name address is an invalid domain name. The method may further include encrypting the IP address associated with the user by translating the IP address into a unique identifier, with the encryption being a one-way hashing process, and then sending the unique identifier and the invalid domain name address to the third party. The method may further include receiving, from the third party, the unique identifier and a third party content, with the third party content being based on the invalid domain name; decrypting the unique identifier by translating the unique identifier back into the IP address, associating the third party content with the IP address, and based on the IP address, providing the third party content to the user.
摘要翻译：提供用于匿名化个人数据的方法，用于在与第三方共享用户信息的同时保护用户的隐私。该方法包括从用户接收与预期网站相关联的域名地址和与用户相关联的因特网协议（IP）地址，并确定域名地址是无效域名。该方法还可以包括通过将IP地址转换为唯一标识符来加密与用户相关联的IP地址，加密是单向散列过程，然后向第三方发送唯一标识符和无效域名地址。所述方法还可以包括：从所述第三方接收所述唯一标识符和第三方内容，所述第三方内容基于所述无效域名; 通过将唯一标识符转换回IP地址，将第三方内容与IP地址相关联，并且基于IP地址，向用户提供第三方内容来解密唯一标识符。

10. 发明申请

US20080059447A1 SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR RANKING PROFILES 审中-公开
标题翻译：用于排列配置文件的系统，方法和计算机程序产品
公开(公告)号：US20080059447A1
公开(公告)日：2008-03-06
申请号：US11466944
申请日：2006-08-24
申请人： Jeffrey B. Winner , Hongche Liu , Jaideep Singh , Jatinder Bhatti
发明人： Jeffrey B. Winner , Hongche Liu , Jaideep Singh , Jatinder Bhatti
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： A system, method and computer program product are provided. In use, feedback relating to tags associated with a plurality of profiles is received. In addition, a search query is received. Further, a subset of the profiles is identified based on the search query. The subset of the profiles is also ranked based on the feedback. Moreover, the subset of the profiles is displayed based on the ranking.
摘要翻译：提供了一种系统，方法和计算机程序产品。在使用中，接收与多个简档相关联的标签的反馈。另外，接收到一个搜索查询。此外，基于搜索查询来识别简档的子集。配置文件的子集也根据反馈进行排名。此外，基于排名显示简档的子集。

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