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1. 发明申请

US20100161378A1 System and Method for Retargeting Advertisements Based on Previously Captured Relevance Data 审中-公开
标题翻译：基于以前捕获的相关性数据重新定位广告的系统和方法
公开(公告)号：US20100161378A1
公开(公告)日：2010-06-24
申请号：US12342566
申请日：2008-12-23
申请人： Vanja Josifovski , George Hu , Jianchang (JC) Mao , Majid Mohazzab , Andrei Broder
发明人： Vanja Josifovski , George Hu , Jianchang (JC) Mao , Majid Mohazzab , Andrei Broder
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/0243
摘要： Methods for selecting one or more advertisements based on previously captured relevance data to serve to a client system requesting a primary webpage is provided. The client displays a referring webpage having a hyperlink to the primary webpage. Upon selection of the hyperlink, the client sends a request to a content server storing the primary webpage. The content server classifies the primary webpage for content and retrieves persistent relevance information, possibly including a referrer of the primary webpage comprising a URL address of the referring webpage, a listing of other recently visited webpages, a listing of any bid phrases from previously displayed advertisements, and a listing of recent click data. The content server sends the primary webpage to the client, which includes an advertisement server request. The transaction between the content server and the advertisement server includes persistence relevance information to select advertisements to serve to the client.
摘要翻译：提供了基于先前捕获的相关性数据来选择一个或多个广告以用于请求主网页的客户端系统的方法。客户端显示具有到主网页的超链接的引用网页。在选择超链接之后，客户端向存储主网页的内容服务器发送请求。内容服务器对主要网页进行内容分类并检索持久相关性信息，可能包括主要网页的引荐来源网址，其中包括引荐网页的URL地址，其他最近访问过的网页的列表，以前显示的广告中的任何出价短语的列表，以及最近点击数据的列表。内容服务器将主网页发送给客户端，其中包括广告服务器请求。内容服务器和广告服务器之间的事务包括持续相关信息，以选择要向客户端发送的广告。

2. 发明申请

US20100121712A1 DIVERSITY OF ADS DISPLAYED ON A PUBLISHER PAGE 审中-公开
标题翻译：广告显示在出版者页面上的多样性
公开(公告)号：US20100121712A1
公开(公告)日：2010-05-13
申请号：US12269383
申请日：2008-11-12
申请人： Ben Shahshahani , Vanja Josifovski , Peiji Chen , Zengyan Zhang , Jianchang (JC) Mao , Ruofei (Bruce) Zhang , Sanjay Kshetramade
发明人： Ben Shahshahani , Vanja Josifovski , Peiji Chen , Zengyan Zhang , Jianchang (JC) Mao , Ruofei (Bruce) Zhang , Sanjay Kshetramade
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q10/0637 , G06Q30/02 , G06Q30/0256
摘要： A system for selecting advertisements for a web page. An advertisement request is received and the web page content is evaluated to identify a first advertisement query based on the content of the web page and a second advertisement query based on the content of the web page or a behavioral feature. A first set of advertisements is retrieved based on the first advertisement query and a second set of advertisements is retrieved based on the second advertisement query. The first set of advertisements is blended with the second set of advertisements to form a blended advertisement set. The blended advertisement set is provided for display with the web page.
摘要翻译：一种用于选择网页的广告的系统。接收广告请求，并且基于网页的内容和基于网页的内容或行为特征的第二广告查询来评估网页内容以识别第一广告查询。基于第一广告查询检索第一组广告，并且基于第二广告查询来检索第二组广告。第一组广告与第二组广告混合形成混合广告集。混合广告组被提供用于与网页一起显示。

3. 发明申请

US20110196733A1 Optimizing Advertisement Selection in Contextual Advertising Systems 审中-公开
标题翻译：优化上下文广告系统中的广告选择
公开(公告)号：US20110196733A1
公开(公告)日：2011-08-11
申请号：US12701031
申请日：2010-02-05
申请人： Wei Li , Ruofei (Bruce) Zhang , Ying Cui , Jianchang (JC) Mao
发明人： Wei Li , Ruofei (Bruce) Zhang , Ying Cui , Jianchang (JC) Mao
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： A contextual advertising system optimizes computer selection of low performance ranked messages and high performance ranked messages for display on a network location. The system divides a ranked group of online messages into a first list, a second list, and a promotion set. Each message in the first list has a performance score that is greater than each performance score of messages in the second list and the promotion set. The system moves a message within the promotion set to a third list as a function of a confidence value and moves a message from one of the third list and the second list to the first list based on an experiment event outcome. The system transmits top messages in the first list over a network for display at a recipient computer.
摘要翻译：上下文广告系统优化计算机选择低性能排名的消息和高性能排名的消息，以在网络位置上显示。该系统将排名的在线消息组分成第一个列表，第二个列表和升级集。第一个列表中的每个消息的性能分数都大于第二个列表和促销集中的消息的每个绩效分数。该系统将促销集内的消息作为置信度值的函数移动到第三列表，并且基于实验事件结果将消息从第三列表和第二列表之一移动到第一列表。系统通过网络在第一个列表中发送顶层消息，以便在接收方计算机上显示。

4. 发明申请

US20100121706A1 METHOD AND SYSTEM FOR SELECTING ADVERTISEMENTS 审中-公开
标题翻译：选择广告的方法和系统
公开(公告)号：US20100121706A1
公开(公告)日：2010-05-13
申请号：US12269365
申请日：2008-11-12
申请人： Jeffrey Arena , Melissa B. Stein , Jianchang (JC) Mao , Vanja Josifovski
发明人： Jeffrey Arena , Melissa B. Stein , Jianchang (JC) Mao , Vanja Josifovski
IPC分类号： G06Q30/00 , G06Q40/00 , G06Q90/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q40/04
摘要： A system for selecting advertisements for a web page. The system includes an advertisement serving and optimization engine that receives an advertisement request. The advertisement serving and optimization engine evaluates the web page and identifies content attributes based on the content of the web page. The advertisement serving and optimization engine accesses a database that stores an association between the content attribute and an advertisement attribute, where the advertisement attribute is not lexically related to the content attribute. An association engine is also in communication with the database to define and store the attribute association between the advertisement attribute and the content attribute. The association engine generates attribute associations by evaluating external data sources. The advertisement attribute is used to retrieve advertisement results for display on the web page.
摘要翻译：一种用于选择网页的广告的系统。该系统包括接收广告请求的广告服务和优化引擎。广告服务和优化引擎根据网页的内容来评估网页并识别内容属性。广告服务和优化引擎访问存储内容属性和广告属性之间的关联的数据库，其中广告属性不与内容属性词法相关。关联引擎还与数据库通信以定义和存储广告属性和内容属性之间的属性关联。关联引擎通过评估外部数据源来生成属性关联。广告属性用于检索在网页上显示的广告结果。

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