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1. 发明申请

US20070214132A1 COLLECTION AND DELIVERY OF INTERNET ADS 失效
标题翻译：互联网广告的收集和传递
公开(公告)号：US20070214132A1
公开(公告)日：2007-09-13
申请号：US11535958
申请日：2006-09-27
申请人： Michael GRUBB , Jeffrey Arena , Michael Schoen , Bruce Martin
发明人： Michael GRUBB , Jeffrey Arena , Michael Schoen , Bruce Martin
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0256 , G06Q30/0277 , G06Q30/06
摘要： Advertisements over a network, such as the Internet, by extracting an index file of suppliers of search result sets for a plurality of keywords and/or an index of ads to be placed. A keyword in a received query may be matched to the suppliers of related search result sets and/or the ads to be placed in the index file(s). The search results may be ranked based on various criteria such as yield, click through rates and history of dealings. Search result sets for the keywords from the matching suppliers and the ads to be placed may be combined to produce a search result set ranked in accordance with estimated yields for advertisements associated with each result in the search result set and delivered in response to the received query. The search results in the combined set may be reranked and/or repriced.
摘要翻译：通过提取关于多个关键字的搜索结果集的供应商的索引文件和/或要放置的广告的索引，通过网络（例如因特网）进行的广告。接收到的查询中的关键字可以与相关搜索结果集合的供应商和/或放置在索引文件中的广告相匹配。搜索结果可以根据诸如收益率，点击率和交易历史等各种标准进行排名。可以将来自匹配的供应商的关键词和待放置的广告的搜索结果集合组合以产生按照与搜索结果集中的每个结果相关联的广告的估计收益排列的搜索结果集，并响应于所接收的查询而递送。组合集合中的搜索结果可能被重新排列和/或重新定价。

2. 发明申请

US20100121706A1 METHOD AND SYSTEM FOR SELECTING ADVERTISEMENTS 审中-公开
标题翻译：选择广告的方法和系统
公开(公告)号：US20100121706A1
公开(公告)日：2010-05-13
申请号：US12269365
申请日：2008-11-12
申请人： Jeffrey Arena , Melissa B. Stein , Jianchang (JC) Mao , Vanja Josifovski
发明人： Jeffrey Arena , Melissa B. Stein , Jianchang (JC) Mao , Vanja Josifovski
IPC分类号： G06Q30/00 , G06Q40/00 , G06Q90/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q40/04
摘要： A system for selecting advertisements for a web page. The system includes an advertisement serving and optimization engine that receives an advertisement request. The advertisement serving and optimization engine evaluates the web page and identifies content attributes based on the content of the web page. The advertisement serving and optimization engine accesses a database that stores an association between the content attribute and an advertisement attribute, where the advertisement attribute is not lexically related to the content attribute. An association engine is also in communication with the database to define and store the attribute association between the advertisement attribute and the content attribute. The association engine generates attribute associations by evaluating external data sources. The advertisement attribute is used to retrieve advertisement results for display on the web page.
摘要翻译：一种用于选择网页的广告的系统。该系统包括接收广告请求的广告服务和优化引擎。广告服务和优化引擎根据网页的内容来评估网页并识别内容属性。广告服务和优化引擎访问存储内容属性和广告属性之间的关联的数据库，其中广告属性不与内容属性词法相关。关联引擎还与数据库通信以定义和存储广告属性和内容属性之间的属性关联。关联引擎通过评估外部数据源来生成属性关联。广告属性用于检索在网页上显示的广告结果。

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