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1. 发明授权

US06530082B1 Configurable monitoring of program viewership and usage of interactive applications 失效
标题翻译：对可视化应用程序的程序收视率和使用情况进行可配置的监控
公开(公告)号：US06530082B1
公开(公告)日：2003-03-04
申请号：US09071003
申请日：1998-04-30
申请人： Eric E. Del Sesto , Timothy V. Travaille , Christopher J. Michel , Jana J. Paquette
发明人： Eric E. Del Sesto , Timothy V. Travaille , Christopher J. Michel , Jana J. Paquette
IPC分类号： H04N900
CPC分类号： H04N7/17318 , H04H20/38 , H04H60/41 , H04H60/64 , H04H60/66 , H04N21/2543 , H04N21/25883 , H04N21/25891 , H04N21/44222 , H04N21/4722 , H04N21/6582 , H04N21/812
摘要： A system and method provide sophisticated analysis of program viewership by executing interactive applications that generate responses describing the viewers' behavior. A broadcast server maintains a database of interactive applications each preferably associated with a program that will be broadcast. The interactive applications preferably include monitoring interactive applications that are configured to selectively monitor viewership, interactive application usage, and reception terminal usage. When the program is broadcast, the monitoring interactive application is inserted into the broadcast feed and delivered to a broadcast receiver such as a television set-top box. The broadcast receiver includes a processor, memory, and other hardware necessary to execute the interactive application. When executed, the interactive application monitors usage of the broadcast receiver, including, for example, the program watched by the subscriber, the entry and exit paths to the program, whether the volume was changed during the program, and the usage of interactive applications. The monitored data is sent in a response packet to a local data center at, for example, the cable headend. The local data center supplements the response with subscriber information from one or more subscriber databases, including marketing information such as the subscriber's age, race, and income. Information about all of the subscribers is aggregated by the local data center and transmitted to a master data center. The master data center aggregates all of the received information, supplements it if possible with additional subscriber information, and provides reports to the broadcaster indicating the geographic, demographic, and psychographic profiles of the program viewers.
摘要翻译：系统和方法通过执行产生响应来描述观众行为的交互式应用程序来提供节目观看的复杂分析。广播服务器维护交互式应用的数据库，每个优选地与将被广播的节目相关联。交互式应用程序最好包括监视被配置为选择性地监视观看次数，交互式应用程序使用和接收终端使用的交互式应用程序。当节目被广播时，监视交互式应用被插入到广播馈送中并被传送到诸如电视机顶盒的广播接收机。广播接收机包括执行交互应用所需的处理器，存储器和其它硬件。当执行时，交互式应用程序监视广播接收机的使用，包括例如由用户观看的节目，到节目的进入和退出路径，音乐在节目期间是否被改变以及交互应用的使用。监控的数据以响应包发送到例如电缆头端的本地数据中心。本地数据中心用一个或多个用户数据库的用户信息补充响应，包括用户的年龄，种族和收入等营销信息。关于所有订户的信息由本地数据中心聚合并传送到主数据中心。主数据中心聚合所有接收到的信息，如果可能的话，补充其他用户信息，并向广播公司报告节目观众的地理，人口和心理特征。

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