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    • 1. 发明授权
    • Response capacity management in interactive broadcast systems by
periodic reconfiguration of response priorities
    • 通过定期重新配置响应优先级,交互式广播系统中的响应能力管理
    • US6067107A
    • 2000-05-23
    • US70757
    • 1998-04-30
    • Timothy V. TravailleDavid W. Brubeck
    • Timothy V. TravailleDavid W. Brubeck
    • G06F13/366H04H20/38H04H20/76H04H20/91H04H60/31H04H60/33H04H60/41H04H60/64H04H60/66H04N7/16H04N7/173H04N21/235H04N21/435H04N21/45H04N21/47H04N21/6543H04N21/8543H04N7/10
    • H04H20/38H04H60/41H04H60/64H04H60/66H04N21/235H04N21/435H04N21/6543H04N21/8543H04N7/163H04N7/165
    • A system and method allow for the periodic re-configuring of broadcast receivers to control their storage of responses to interactive applications during a polling period. A broadcast server maintains a database of interactive applications each preferably associated with a program that will be broadcast. When the program is broadcast, an interactive application is inserted into the broadcast feed and delivered to a broadcast receiver such as a television set-top box. The broadcast receiver includes a processor, memory, and other hardware necessary to execute the interactive application. When executed, the interactive application generates a response which is transmitted to a local data center at, for example, the cable head-end. Generated responses have specific types. To manage the number and capacity of the system to receive responses, priority values are assigned to responses of different types. The priority values are based on the value of the responses to the provider of the interactive application, and established with respect to total response capacity, and an estimated response volume during a polling period. These priority values are assigned or updated preferably once each polling period, and transmitted to and stored in the broadcast receivers. Each broadcast receiver uses the priority value assignments to determine if it will execute and store responses for a currently received interactive application, or reserve memory capacity for higher priority responses.
    • 系统和方法允许广播接收机的周期性重新配置以在轮询期间控制其对交互式应用的响应的存储。 广播服务器维护交互式应用的数据库,每个优选地与将被广播的节目相关联。 当节目被广播时,将交互式应用程序插入到广播馈送中,并将其传送到诸如电视机顶盒的广播接收机。 广播接收机包括执行交互应用所需的处理器,存储器和其它硬件。 当执行时,交互式应用产生在例如电缆头端传送到本地数据中心的响应。 生成的响应具有特定类型。 为了管理系统接收响应的数量和容量,优先级值被分配给不同类型的响应。 优先级值基于对交互式应用程序的提供者的响应的值,并且相对于总响应能力确定,以及在轮询期间的估计响应量。 这些优先级值优选地在每个轮询周期分配或更新一次,并被发送到并存储在广播接收机中。 每个广播接收机使用优先级值分配来确定它是否将执行并存储当前接收到的交互应用的响应,或者为较高优先级响应预留存储容量。
    • 3. 发明授权
    • Configurable monitoring of program viewership and usage of interactive applications
    • 对可视化应用程序的程序收视率和使用情况进行可配置的监控
    • US06530082B1
    • 2003-03-04
    • US09071003
    • 1998-04-30
    • Eric E. Del SestoTimothy V. TravailleChristopher J. MichelJana J. Paquette
    • Eric E. Del SestoTimothy V. TravailleChristopher J. MichelJana J. Paquette
    • H04N900
    • H04N7/17318H04H20/38H04H60/41H04H60/64H04H60/66H04N21/2543H04N21/25883H04N21/25891H04N21/44222H04N21/4722H04N21/6582H04N21/812
    • A system and method provide sophisticated analysis of program viewership by executing interactive applications that generate responses describing the viewers' behavior. A broadcast server maintains a database of interactive applications each preferably associated with a program that will be broadcast. The interactive applications preferably include monitoring interactive applications that are configured to selectively monitor viewership, interactive application usage, and reception terminal usage. When the program is broadcast, the monitoring interactive application is inserted into the broadcast feed and delivered to a broadcast receiver such as a television set-top box. The broadcast receiver includes a processor, memory, and other hardware necessary to execute the interactive application. When executed, the interactive application monitors usage of the broadcast receiver, including, for example, the program watched by the subscriber, the entry and exit paths to the program, whether the volume was changed during the program, and the usage of interactive applications. The monitored data is sent in a response packet to a local data center at, for example, the cable headend. The local data center supplements the response with subscriber information from one or more subscriber databases, including marketing information such as the subscriber's age, race, and income. Information about all of the subscribers is aggregated by the local data center and transmitted to a master data center. The master data center aggregates all of the received information, supplements it if possible with additional subscriber information, and provides reports to the broadcaster indicating the geographic, demographic, and psychographic profiles of the program viewers.
    • 系统和方法通过执行产生响应来描述观众行为的交互式应用程序来提供节目观看的复杂分析。 广播服务器维护交互式应用的数据库,每个优选地与将被广播的节目相关联。 交互式应用程序最好包括监视被配置为选择性地监视观看次数,交互式应用程序使用和接收终端使用的交互式应用程序。 当节目被广播时,监视交互式应用被插入到广播馈送中并被传送到诸如电视机顶盒的广播接收机。 广播接收机包括执行交互应用所需的处理器,存储器和其它硬件。 当执行时,交互式应用程序监视广播接收机的使用,包括例如由用户观看的节目,到节目的进入和退出路径,音乐在节目期间是否被改变以及交互应用的使用。 监控的数据以响应包发送到例如电缆头端的本地数据中心。 本地数据中心用一个或多个用户数据库的用户信息补充响应,包括用户的年龄,种族和收入等营销信息。 关于所有订户的信息由本地数据中心聚合并传送到主数据中心。 主数据中心聚合所有接收到的信息,如果可能的话,补充其他用户信息,并向广播公司报告节目观众的地理,人口和心理特征。