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    • 2. 发明申请
    • CROSS PLATFORM IMPRESSION INVENTORY CLASSIFICATION
    • 交叉平台印刷库存分类
    • US20110231253A1
    • 2011-09-22
    • US13049482
    • 2011-03-16
    • David A. CrawfordAndrew S. Dilling
    • David A. CrawfordAndrew S. Dilling
    • G06Q30/00
    • G06Q30/02G06Q30/0243G06Q30/0251G06Q30/0275G06Q30/0277
    • A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing information defining an inventory taxonomy that includes a set of platform inventory quality attributes, a set of platform inventory content categories, and a set of non-platform-to-platform mappings. The system further includes a second non-transitory machine-readable medium storing identifiers of classified inventory, each identifier being associated with a unit of inventory that is classified according to the inventory taxonomy. The system also includes a third non-transitory machine-readable medium storing instructions executable by one or more data processors to provide a user interface through which an inventory buyer on the platform defines a set of inventory buying opportunities at least in part by specifying targeting criteria using the inventory taxonomy; and store information characterizing the set of inventory buying opportunities in association with the buyer.
    • 一种用于提供在线广告平台的系统包括:第一非暂时机器可读介质,其存储定义库存分类的信息,所述信息包括一组平台库存质量属性,一组平台库存内容类别,以及一组非平台 - 平台映射。 该系统还包括存储分类库存的标识符的第二非暂时机器可读介质,每个标识符与根据库存分类法分类的库存单元相关联。 该系统还包括第三非暂时机器可读介质,其存储可由一个或多个数据处理器执行的指令,以提供用户界面,通过该用户界面,平台上的库存买方至少部分地通过指定目标标准来定义一组库存购买机会 使用清单分类; 并存储表征与购买者相关联的一组库存购买机会的信息。