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    • 4. 发明申请
    • System and method for monitoring user behavior with regard to interactive rich-media content
    • 用于监视交互式富媒体内容的用户行为的系统和方法
    • US20070266305A1
    • 2007-11-15
    • US11432208
    • 2006-05-10
    • David CongRichard LiuJim MiaoTommy ZhaoAndrew WeiEsther Poon
    • David CongRichard LiuJim MiaoTommy ZhaoAndrew WeiEsther Poon
    • G06F17/00
    • G06Q30/02
    • A method comprising enabling selection of interactivity control points of interest in media content; forwarding identification of at least one interactivity control point of interest to a wrapper generator; and attaching at least one script to the media content to monitor the at least one interactivity control point of interest when the media content is executed. The interactivity control points may include clickable points and mouse movement. The media content may include Flash media. The at least one script may be capable of monitoring all instances of consumer interaction with the interactivity control points occurring during media content playback. The method may also comprise generating configuration data for configuring the script to monitor only a portion of the instances of the consumer interaction with the interactivity control points occurring during media content playback.
    • 一种方法,包括使得能够选择媒体内容中的感兴趣的控制点; 向包装发生器转发至少一个感兴趣的控制点; 以及当媒体内容被执行时,将至少一个脚本附加到所述媒体内容以监视所述至少一个交互性控制点。 交互控制点可以包括可点击点和鼠标移动。 媒体内容可能包括Flash媒体。 至少一个脚本可能能够监视消费者与媒体内容播放期间发生的交互控制点的交互的所有实例。 该方法还可以包括生成用于配置脚本的配置数据,以仅监视消费者与媒体内容播放期间发生的交互控制点的交互的一部分实例。