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61. 发明申请

US20090265242A1 PRIVACY-CENTRIC AD MODELS THAT LEVERAGE SOCIAL GRAPHS 有权
标题翻译：隐私权社会格局的隐私广告模式
公开(公告)号：US20090265242A1
公开(公告)日：2009-10-22
申请号：US12492569
申请日：2009-06-26
申请人： Eric J. Horvitz , Brett D. Brewer , Mary P. Czerwinski , Melissa W. Dunn , Karim T. Farouki , Jason Garms , Alexander G. Gounares , Milind V. Mahajan , Jayaram NM. Nanduri , Timothy D. Sharpe , Darrell Leroy Blegen
发明人： Eric J. Horvitz , Brett D. Brewer , Mary P. Czerwinski , Melissa W. Dunn , Karim T. Farouki , Jason Garms , Alexander G. Gounares , Milind V. Mahajan , Jayaram NM. Nanduri , Timothy D. Sharpe , Darrell Leroy Blegen
IPC分类号： G06Q30/00 , G06F21/24
CPC分类号： H04L63/104 , G06Q30/02 , G06Q30/0254 , G06Q30/0277 , H04L67/22 , H04L67/306
摘要： The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph.
摘要翻译：所要求保护的主题涉及可以减轻与广告定向或数据收集有关的隐私问题的架构。特别地，架构可以包括在诸如手机的个人移动通信设备中。在主机设备和对等设备之间的通信交易期间，可以从通信中包含的内容或从元数据中提取共享信息。基于共享信息，可以更新在主机设备上维护的社交图。此外，主机设备可以接收大量广告，并根据社交图表从该集合中选择或定制自定义广告。

62. 发明申请

US20090159656A1 USER-CREATED TRADE CARDS 有权
标题翻译：用户创建的贸易卡
公开(公告)号：US20090159656A1
公开(公告)日：2009-06-25
申请号：US11962700
申请日：2007-12-21
申请人： Gary W. Flake , Blaise H. Aguera , Brett D. Brewer , Steven Drucker , Karim Farouki , Stephen L. Lawler , Donald James Lindsay , Adam Sheppard , Richard Stephen Szeliski , Julio Estrada , Christopher B. Weare
发明人： Gary W. Flake , Blaise H. Aguera , Brett D. Brewer , Steven Drucker , Karim Farouki , Stephen L. Lawler , Donald James Lindsay , Adam Sheppard , Richard Stephen Szeliski , Julio Estrada , Christopher B. Weare
IPC分类号： G06F19/00
CPC分类号： G06Q30/02
摘要： The claimed subject matter provides a system and/or a method that facilitates identifying relationships between two or more trade cards. A schema component can implement a portion of user-assisted schema to create a trade card that represents a distillation of a document with document-specific data. A relationship component can identify at least one of a hard link or a soft link associated with the trade card in connection with at least one of a network or one or more trade cards, wherein the hard link is a source that derived the trade card and the soft link is directed toward a disparate trade card with a portion of substantially similar document-specific data.
摘要翻译：所要求保护的主题提供了一种有助于识别两个或多个交易卡之间的关系的系统和/或方法。模式组件可以实现用户辅助模式的一部分，以创建一个交易卡，该交易卡表示具有文档特定数据的文档蒸馏。关系组件可以与网络或一个或多个交易卡中的至少一个相关联地识别与交易卡相关联的硬链路或软链路中的至少一个，其中硬链路是导出交易卡的源，以及软链接指向具有基本相似的文档特定数据的一部分的不同的交易卡。

63. 发明申请

US20080103969A1 VALUE ADD BROKER FOR FEDERATED ADVERTISING EXCHANGE 有权
标题翻译：联合广告交易所的增值经纪人
公开(公告)号：US20080103969A1
公开(公告)日：2008-05-01
申请号：US11762625
申请日：2007-06-13
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q10/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.
摘要翻译：对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务这对交易中的交易是有价值的。有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

64. 发明申请

US20080103903A1 ARBITRAGE BROKER FOR ONLINE ADVERTISING EXCHANGE 有权
标题翻译：在线广告交易所的仲裁代理商
公开(公告)号：US20080103903A1
公开(公告)日：2008-05-01
申请号：US11763542
申请日：2007-06-15
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体以及一个或多个第三方参与者在内的多方在线广告交易，披露的系统和方法使第三方参与在线广告交易中的套利机会。多个基础交易细节被抽象并提供给第三方参与者而不丢失泛化，同时保持交易数据中的关系，以使第三方在广告交易中共享风险。根据主机的可选实施例提供和公开了各种系统细化。

65. 发明申请

US20080103900A1 SHARING VALUE BACK TO DISTRIBUTED INFORMATION PROVIDERS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交易所中分享信息提供者的价值
公开(公告)号：US20080103900A1
公开(公告)日：2008-05-01
申请号：US11747968
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, automatic value sharing is provided for distributed users of the advertising exchange that provide valuable information to the exchange. Users provide information that has quantifiable value to the advertising exchange and/or its participants. In exchange for the information, predicated on any function or cost model for quantifying the value of the information, a reward or advantage, such as revenue, is given to the user by the advertising exchange and/or participants of the advertising exchange in order to incentivize users' valuable contributions. As a result, the advertising exchange becomes a more efficient marketplace, increasing predictability and the participant(s) benefit in correspondence with the value of any information received by those participant(s). Various refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，为广告交易所的分布式用户提供自动价值共享，为交易所提供有价值的信息。用户提供对广告交易所和/或其参与者具有可量化价值的信息。为了交换信息，基于用于量化信息价值的任何功能或成本模型，由广告交易所和/或广告交易所的参与者向用户提供诸如收入的奖励或优点，以便激励用户的宝贵贡献。因此，广告交换成为一个更有效的市场，增加可预测性，并且参与者的利益与这些参与者收到的任何信息的价值相对应。根据主机的可选实施例提供和公开各种改进。

66. 发明申请

US20080103897A1 NORMALIZING AND TRACKING USER ATTRIBUTES FOR TRANSACTIONS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交换中进行交易的用户属性的归一化和跟踪
公开(公告)号：US20080103897A1
公开(公告)日：2008-05-01
申请号：US11735753
申请日：2007-04-16
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0269 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange. Similarly, each advertising entity can specify one or more preferences for user attributes as requirements or definitions for advertising transactions in the exchange which are also normalized to the common vocabulary. The common vocabulary enables the comparison of a first set of user attributes to a second set of user attributes within the exchange. Supplemental user attribute data may also be received from audience data brokers, and the performance of advertising as a function of sets and subsets of user attributes over time may be recorded so that optimal display strategies can be determined. Publishers that meet certain requirements can pre-qualify their publishing inventory for a given set of user attributes raising certainty in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，每个出版实体都可以将用于其发布库存的用户属性空间公开到交换中，该交换被归一化为交换中的公共词汇。类似地，每个广告实体可以将用户属性的一个或多个偏好指定为交换中的广告交易的要求或定义，其也被标准化为公共词汇。通用词汇使得能够将第一组用户属性与交换中的第二组用户属性进行比较。也可以从受众数据经纪人接收补充用户属性数据，并且可以记录作为用户属性的集合和子集随时间推移的广告的表现，使得可以确定最佳显示策略。满足某些要求的发布商可以在给定的一组用户属性中预先确定其发布广告资源，从而提高广告交易的确定性。根据主机的可选实施例提供和公开了各种系统细化。

67. 发明申请

US20080103837A1 RISK REDUCTION FOR PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE 审中-公开
标题翻译：在线广告交易所参与者的风险降低
公开(公告)号：US20080103837A1
公开(公告)日：2008-05-01
申请号：US11748333
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q40/00
CPC分类号： G06Q40/08 , G06Q10/087 , G06Q30/02
摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.
摘要翻译：对于包括来自不同广告网络的广告和出版实体的多方广告交易，提供了一个框架，用于将保险条款应用于交易中的广告交易，使风险敏感的参与者能够减轻其参与潜在的不稳定的在线广告市场。参与者可以使用广告交易所的保险机制来减少广告交易中交易的预期结果的差异。

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