专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

21. 发明申请

US20090327032A1 QUALITY BASED PRICING AND RANKING FOR ONLINE ADS 有权
标题翻译：基于质量的定价和排名在线ADS
公开(公告)号：US20090327032A1
公开(公告)日：2009-12-31
申请号：US12146473
申请日：2008-06-26
申请人： Asela J. Gunawardana , Jody D. Biggs , Jesper B. Lind , Christopher A. Meek
发明人： Asela J. Gunawardana , Jody D. Biggs , Jesper B. Lind , Christopher A. Meek
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： A “Quality-Based Ad Pricer” prices ads as a function of how users respond to a particular page and/or domain to which they are sent by an online advertisement. User experience is improved by ensuring that advertisements that are more relevant to a user are priced less than an ads which are less relevant to the user. In particular, a quality factor for each ad is determined as a property of the advertiser's site based on measured user behaviors with respect to that site. This quality factor is then used in ranking, selecting, and pricing ads in an automated online auction. Further, while ad aggregators are not excluded from the ad market by the pricing rules of the Quality-Based Ad Pricer, these rules ensure that there is a “level playing field” such that ads of merchants are not excluded by the ads of ad aggregators.
摘要翻译： “质量为基础的广告价格”将广告定价为用户如何响应通过在线广告发送的特定页面和/或域的功能。通过确保与用户更相关的广告的价格低于与用户相关性较低的广告来提高用户体验。特别地，基于相对于该站点的测量用户行为，每个广告的品质因子被确定为广告商网站的属性。然后，此质量因子用于在自动在线拍卖中对广告进行排名，选择和定价。此外，虽然广告集合商并未按照质量为基础的广告价格定价规则从广告市场中排除，但这些规则确保有一个“公平竞争的环境”，广告商广告不会被广告集合商的广告排除在外。

22. 发明申请

US20080114639A1 USER INTERACTION-BIASED ADVERTISING 审中-公开
标题翻译：用户互动偏好广告
公开(公告)号：US20080114639A1
公开(公告)日：2008-05-15
申请号：US11559992
申请日：2006-11-15
申请人： Christopher A. Meek , Jody D. Biggs , David M. Chickering
发明人： Christopher A. Meek , Jody D. Biggs , David M. Chickering
IPC分类号： G06Q30/00 , G06F17/40
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0273
摘要： On-line and/or off-line advertisement interactions are tracked for individual users. This information can then be utilized to adjust display parameters for an advertisement. Tracking can be accomplished via a client-side tracking mechanism and/or a server side tracking mechanism. The advertisement interactions allow advertisers to adjust their advertising campaigns to better target their advertisements. The tracked interactions can include, but are not limited to selections (clicking, etc.) and/or conversions (purchases) and the like. Some instances include a display component that can employ the user-specific interaction information to automatically adjust, for example, location, frequency, and/or to whom an advertisement is displayed. The interaction information can also be utilized for revenue generation by charging advertisers for the information and/or for adjusting their advertising campaigns and the like. Instances can be utilized with on-line and/or off-line advertising media.
摘要翻译：为个人用户追踪在线和/或离线广告交互。然后可以利用该信息来调整广告的显示参数。跟踪可以通过客户端跟踪机制和/或服务器端跟踪机制来实现。广告互动允许广告客户调整他们的广告活动，以更好地定位他们的广告。跟踪的交互可以包括但不限于选择（点击等）和/或转换（购买）等。一些实例包括可以使用用户特定交互信息来自动调整例如位置，频率和/或广告被显示给谁的显示组件。交互信息还可以通过向广告商收取信息和/或调整其广告活动等来用于创收。实例可以与在线和/或离线广告媒体一起使用。

23. 发明申请

US20080103952A1 SPECIFYING AND NORMALIZING UTILITY FUNCTIONS OF PARTICIPANTS IN AN ADVERTISING EXCHANGE 审中-公开
公开(公告)号：US20080103952A1
公开(公告)日：2008-05-01
申请号：US11735742
申请日：2007-04-16
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/102 , G06Q30/0283 , G06Q40/04
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more utility functions that are invertible with respect to a common measure, such as revenue. In one non-limiting embodiment, each utility function is invertible with respect to expected revenue per standard advertising unit, e.g., expected cost per impression. The disparate utility functions of multiple participants are also normalized within the advertising exchange by converting the utility functions to the common measure enabling the comparison or translation of a first set of utility functions to a second set of utility functions in quantifiable terms. Various system refinements are provided and disclosed according to a host of optional embodiments.

24. 发明授权

US08788343B2 Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising 有权
标题翻译：基于在线广告的未来网站渠道的现货和期货市场的价格确定和库存分配
公开(公告)号：US08788343B2
公开(公告)日：2014-07-22
申请号：US11675343
申请日：2007-02-15
申请人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
发明人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/0277
摘要： The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
摘要翻译：所要求保护的主题提供了有助于建立在线广告的真实市场价值的系统和/或方法。接口组件可以接收与现货市场或未来市场中的至少一个相关的数据。动态定价组件可以根据现货市场和未来市场动态建立广告单元的广告价格，广告价格根据现货市场和未来市场反映广告单元的市场价值。

25. 发明授权

US08527339B2 Quality based pricing and ranking for online ads 有权
标题翻译：基于质量的定价和在线广告的排名
公开(公告)号：US08527339B2
公开(公告)日：2013-09-03
申请号：US12146473
申请日：2008-06-26
申请人： Asela J. Gunawardana , Jody D. Biggs , Jesper B. Lind , Christopher A. Meek
发明人： Asela J. Gunawardana , Jody D. Biggs , Jesper B. Lind , Christopher A. Meek
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： A “Quality-Based Ad Pricer” prices ads as a function of how users respond to a particular page and/or domain to which they are sent by an online advertisement. User experience is improved by ensuring that advertisements that are more relevant to a user are priced less than an ads which are less relevant to the user. In particular, a quality factor for each ad is determined as a property of the advertiser's site based on measured user behaviors with respect to that site. This quality factor is then used in ranking, selecting, and pricing ads in an automated online auction. Further, while ad aggregators are not excluded from the ad market by the pricing rules of the Quality-Based Ad Pricer, these rules ensure that there is a “level playing field” such that ads of merchants are not excluded by the ads of ad aggregators.
摘要翻译： “质量为基础的广告价格”将广告定价为用户如何响应通过在线广告发送的特定页面和/或域的功能。通过确保与用户更相关的广告的价格低于与用户相关性较低的广告来提高用户体验。特别地，基于相对于该站点的测量用户行为，每个广告的品质因子被确定为广告商网站的属性。然后，此质量因子用于在自动化在线拍卖中对广告进行排名，选择和定价。此外，虽然广告集合商并未按照质量为基础的广告价格定价规则从广告市场中排除，但这些规则确保有一个“公平竞争的环境”，广告商广告不会被广告集合商的广告排除在外。

26. 发明申请

US20110047026A1 USING AUCTION TO VARY ADVERTISEMENT LAYOUT 审中-公开
标题翻译：使用拍卖到不同的广告布局
公开(公告)号：US20110047026A1
公开(公告)日：2011-02-24
申请号：US12545666
申请日：2009-08-21
申请人： Jody D. Biggs , Kamal Jain , Deepak Pawar
发明人： Jody D. Biggs , Kamal Jain , Deepak Pawar
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0247
摘要： A layout in which advertisements are displayed may be determined by auction. Several layouts may be defined, each having one or more slots of different relative values. Bids are received from advertisers, and an auction may be held to determine in which slots the different advertisers are placed, and which layout is to be used. The expected revenue from each layout may be calculated, and the layout may be chosen that maximizes the revenue that is expected to result from showing a particular layout to a user. In one example, there are layouts that offer exclusive and non-exclusive mainlines. Mainline exclusivity may be offered to an advertiser that has bid a sufficiently high amount per click that awarding the mainline exclusively to the advertiser can offset the loss of revenue expected from moving other advertisers off the mainline.
摘要翻译：可以通过拍卖来确定显示广告的布局。可以定义几个布局，每个布局具有不同相对值的一个或多个槽。从广告客户收到出价，并可以举行拍卖，以确定不同广告客户在哪些广告位置，以及要使用哪种布局。可以计算每个布局的预期收入，并且可以选择最大化预期从向用户显示特定布局而导致的收入的布局。在一个示例中，有一些布局提供独占和非排他性的主线。可以向每个点击量足够高的广告客户提供主线排他性，将广告主专利授予广告客户可以抵消将其他广告客户从主线上移开的收入损失。

27. 发明申请

US20080114651A1 OMAHA - USER PRICE INCENTIVE MODEL 审中-公开
标题翻译： OMAHA - 用户价格激励模型
公开(公告)号：US20080114651A1
公开(公告)日：2008-05-15
申请号：US11768855
申请日：2007-06-26
申请人： Kamal Jain , Zachary Abraham Apter , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
发明人： Kamal Jain , Zachary Abraham Apter , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0226 , G06Q30/0239
摘要： The claimed subject invention presents a system and method to compensate a user of a service platform in return for information regarding the user's intent. The compensation comprises rewards points and direct payments, which can be used to claim rewards online and offline. The compensation is securely maintained in compensation accounts. The user can benefit from third-party content and services through partnerships with the service platform. The intent-compensation proposition of the service platform creates a price incentive to use the service platform over its competitors.
摘要翻译：所要求保护的主题发明提供了一种用于补偿服务平台的用户以返回关于用户意图的信息的系统和方法。补偿包括奖励积分和直接付款，可用于在线和离线索赔。薪酬安全维护在补偿账户中。用户可以通过与服务平台的合作，从第三方内容和服务中受益。服务平台的意图补偿主张为其竞争对手创造了使用服务平台的价格激励。

28. 发明申请

US20080103947A1 IMPORT/EXPORT TAX TO DEAL WITH AD TRADE DEFICITS 有权
标题翻译：进口/出口税与贸易缺口交易
公开(公告)号：US20080103947A1
公开(公告)日：2008-05-01
申请号：US11747963
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
IPC分类号： G06Q30/00 , G06F17/10
CPC分类号： G06Q30/02 , G06Q20/207 , G06Q30/0241 , G06Q30/04 , G06Q40/123
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.
摘要翻译：对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率。根据大量可选实现提供和公开各种改进。

29. 发明申请

US20080103896A1 SPECIFYING, NORMALIZING AND TRACKING DISPLAY PROPERTIES FOR TRANSACTIONS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：广告交换中交易的指定，标准化和跟踪显示属性
公开(公告)号：US20080103896A1
公开(公告)日：2008-05-01
申请号：US11735737
申请日：2007-04-16
申请人： Gary W. Flake , Christopher A. Meek , Jody D. Biggs , David Max Chickering , Brett D. Brewer
发明人： Gary W. Flake , Christopher A. Meek , Jody D. Biggs , David Max Chickering , Brett D. Brewer
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more display properties as requirements or definitions for advertising transactions in the exchange. The disparate display properties of multiple participants are normalized within the advertising exchange to a common vocabulary by translating the display properties to a common set of representations within the exchange enabling the comparison of a first set of display properties to a second set of display properties. The invention also optionally records the performance of advertising as a function of display properties over time so that optimal display strategies can be determined by participants with access to the performance information. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体的多方广告交换，每个参与者可以将一个或多个显示属性指定为交换中的广告交易的要求或定义。通过将显示属性转换为交换中的一组公共表示，使得能够将第一组显示属性与第二组显示属性进行比较，将广告交换中的多个参与者的不同显示属性归一化为公共词汇。本发明还可选地将广告的性能随时间记录为显示属性的函数，使得可以由访问演出信息的参与者确定最佳显示策略。根据主机的可选实施例提供和公开了各种系统细化。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式