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    • 6. 发明公开
    • 감성광고 기능을 갖는 스마트 TV 기반의 대상물 타겟에 따른 광고정보 제공방법
    • 基于SMART-TV的针对目标的广告信息的方法,具有LOGOTIONAL ADVERTISEMENT功能
    • KR1020140075885A
    • 2014-06-20
    • KR1020120143170
    • 2012-12-11
    • 박수조송지성한양대학교 에리카산학협력단김정인김진겸김찬성김민주
    • 박수조송지성김정인김진겸김찬성김민주
    • H04N21/4722G06F3/01
    • H04N21/4722G06F3/01G06F3/14H04N5/4403
    • The present invention relates to an advertisement information providing method according to object targets based on a smart TV having an emotional advertisement function. The advertisement information providing method, which relates to an implicit advertisement process when displaying broadcast content in the streaming way of a broadcast transmission frame unit by separating the implicit advertisement process from an explicit advertisement process, includes: a first step in which a smart TV detects the position of an UI screen which is displayed on an output unit which is targeted by a remote control and starts a cursor formation which is matched with the detected position; and a second step in which the smart TV provides advertisement detail information of an advertisement object which is positioned within a preset area from position information which is generated according to the detection of a current position by the remote control as a pressurization touch signal is received from the remote control.
    • 本发明涉及一种基于具有情感广告功能的智能电视机的目标对象的广告信息提供方法。 广告信息提供方法涉及通过将隐式广告处理与显式广告处理分开来以广播传输帧单元的流式传输方式显示广播内容时的隐含广告过程包括:智能电视检测到的第一步骤 显示在由遥控器对准的输出单元上的UI屏幕的位置,并开始与检测位置匹配的光标形成; 以及第二步骤,其中智能电视提供位于预设区域内的广告对象的广告细节信息,该位置信息是从根据遥控器当前位置的检测生成的位置信息,作为加压触摸信号从 遥控器。
    • 8. 发明公开
    • 감성광고 기능을 갖는 스마트 TV 기반의 대상물 타겟에 따른 광고정보 제공방법
    • 基于SMART-TV的针对目标的广告信息的方法,具有LOGOTIONAL ADVERTISEMENT功能
    • KR1020140076536A
    • 2014-06-20
    • KR1020140054906
    • 2014-05-08
    • 한양대학교 에리카산학협력단박수조송지성김정인김진겸김찬성김민주
    • 박수조송지성김정인김진겸김찬성김민주
    • H04N21/472
    • H04N21/4722G06F3/01G06F3/14H04N5/4403
    • The present invention relates to a method for providing advertisement information according to targeting of an object based on a smart TV with an emotional advertisement function. The method of the present invention provides advertisement information with respect to an implicit advertisement procedure when the smart TV implements broadcasting content through a streaming scheme in units of broadcasting transmission frames while distinguishing the implicit advertisement procedure from an explicit advertisement procedure, and the method includes a first step of starting detection of a location of a UI screen implemented on an output unit targeted by a remote controller and cursor implementation matching with the detected location of the UI screen by the smart TV; and a second step of providing detailed advertisement information on an advertisement object located in a preset region from location information generated according to detection of a current location with respect to the remote controller according to reception of a press touch signal from the remote controller by the smart TV.
    • 本发明涉及一种基于具有情感广告功能的智能电视机对象的目标提供广告信息的方法。 本发明的方法提供了当智能电视以广播传输帧为单位通过流媒体方式实现广播内容时的隐含广告过程的广告信息,同时将隐式广告过程与显式广告过程区分开,并且该方法包括: 开始检测在由遥控器指定的输出单元上实现的UI屏幕的位置的检测,以及由智能电视与UI屏幕的检测位置匹配的光标实现的第一步骤; 以及第二步骤,根据通过智能接收来自遥控器的按压触摸信号,根据当前位置相对于遥控器的检测而生成的位置信息,提供关于位于预设区域中的广告对象的详细广告信息 电视。
    • 9. 发明公开
    • 감성광고 기반의 대상물 타겟에 따른 광고정보 제공 기능을 구비한 스마트 TV
    • 具有广告信息功能的SMART-TV根据LOGOTIONAL ADVERTISEMENT的目标对象功能
    • KR1020140075887A
    • 2014-06-20
    • KR1020120143176
    • 2012-12-11
    • 박수조송지성한양대학교 에리카산학협력단김정인김진겸김찬성김민주
    • 박수조송지성김정인김진겸김찬성김민주
    • H04N21/4722G06F3/01
    • H04N21/4722G06F3/01G06F3/14H04N5/4403
    • The present invention relates to a smart TV which has an advertisement information providing function according to object targets based on an emotional advertisement. The smart TV, which has the advertisement information providing function about an implicit advertisement process when displaying broadcast content in the streaming way of a broadcast transmission frame unit by dividing advertisement processes into the implicit advertisement process and an explicit advertisement process, includes a detail information providing module which provides advertisement detail information of an advertisement object which is positioned within an area which is previously set from position information which is generated according to the detection of a current position by a remote control as a pressurization touch signal is received from the remote control after detecting the position of an UI screen which is formed in an output unit which is targeted by the remote control and starting a cursor formation which is matched with the detected position.
    • 智能电视技术领域本发明涉及一种根据基于情感广告的对象目标具有广告信息提供功能的智能电视机。 智能电视具有广告信息提供功能,其通过将广告处理分割为隐式广告处理和显式广告处理,以广播传输帧单元的流式传输广播内容来显示广告内容,包括提供详细信息 模块,其提供广告对象的广告细节信息,所述广告对象位于从根据由作为加压触摸信号的遥控器的当前位置的检测生成的位置信息中预先设置的区域中的广告细节信息, 检测形成在遥控器所针对的输出单元中的UI画面的位置,并开始与检测位置相匹配的光标形成。