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    • 1. 发明公开
    • 광고 매치시스템과 이를 이용한 서비스방법
    • 广告匹配系统及其服务
    • KR1020140015685A
    • 2014-02-07
    • KR1020120074809
    • 2012-07-10
    • 김형남
    • 김형남정재훈
    • G06Q30/02
    • G06Q30/0277G06Q30/0272G06Q30/0273
    • In the present invention, an advertisement system which is capable of activating an internet business through diversification of online advertising service and diversification of channel, and a service method using the same are provided. The system according to the present invention is provided by including: an information providing system for extracting each keyword by analyzing context of an advertisement message, classifying the corresponding keyword into subject and object, and predicate and setting up the subject and object and predicate as advertisement keywords and registering these to an advertisement database of a main service server when a plurality of advertisement providers with are not distinguished into advertiser and advertisement recipient at a time of registration transmit advertising words, which are private information, personal information and advertisement contents, to the main service server as an advertisement message, and the main service server matches the corresponding advertisement message with an advertisement which is transmitted to the advertisement provider when the advertisement keywords of the advertisement message of other advertisement provider are already registered to the advertisement database or correspond to the needs of the advertisement provider which keywords are going to be registered to the advertisement database; and advertisement billing system for paying an advertisement fee when the advertisement provider wants to confirm detailed information which includes contact information of the advertiser for not paying when the advertisement provider check simple information of the transmitted advertisement message. Therefore, the system according to the present invention maximally increases the rate of accomplishing the purpose and the efficiency of an advertisement provider, and has effects to pursue and operate related business and service development. [Reference numerals] (100) User terminal; (200) Main service server; (300) Advertisement DB; (400) Advertisement fee exact payment system; (500) Advertisement matching system; (600) Advertisement reception module; (700) Advertisement transmission module; (AA) Mobile communication network/internet; (BB) Transmitting an advertisement message; (CC) Transmitting the matched advertisement message
    • 在本发明中,提供了能够通过在线广告服务的多样化以及频道多样化来激活互联网业务的广告系统,以及使用该广告系统的服务方法。 根据本发明的系统提供包括:通过分析广告消息的上下文来提取每个关键字的信息提供系统,将相应的关键词分类为主题和对象,并将主题和对象和谓词定义为广告 关键字,并且当在注册时未将广告主和广告接收者区分开的多个广告提供商将作为私人信息,个人信息和广告内容的广告词传送到主服务服务器的广告数据库时,将其注册到主服务器的广告数据库 主服务服务器作为广告消息,并且主服务服务器将相应的广告消息与其他广告提供商的广告消息的广告关键字已经被注册到广告中的广告相匹配,该广告被发送到广告提供者 或者对应于将要向广告数据库注册关键字的广告提供者的需求; 以及当广告提供商想要确认包括广告商的联系人信息的详细信息时,当广告提供商检查所发送的广告消息的简单信息时,不支付广告费用的广告费用系统。 因此,根据本发明的系统最大限度地提高了实现广告提供者的目的和效率的速度,并且具有追求和操作相关业务和服务开发的效果。 (附图标记)(100)用户终端; (200)主服务器; (300)广告DB; (400)广告费确切支付系统; (500)广告配对系统; (600)广告接收模块; (700)广播传输模块; (AA)移动通信网/互联网; (BB)发送广告消息; (CC)发送匹配的广告消息