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热词
    • 8. 发明公开
    • Method and system for providing advertisements via a communication network
    • 对于一个通信网络中提供广告的方法和装置
    • EP1143648A2
    • 2001-10-10
    • EP01108161.9
    • 2001-03-30
    • NEC CORPORATION
    • Ito, Noriko
    • H04H1/10H04H9/00
    • H04H60/51G06Q10/02G06Q30/0242H04H20/57H04H60/63H04H60/65H04H60/68H04H60/91
    • A communication dealer terminal (10) stores advertisement data and consumer's position data and taste data, selects (A2) advertisement data on the basis of the position data, taste data and time, and transmits (A3) the selected advertisement data to consumers (101). Each consumer terminal (30) includes a means (31) for transmitting the position data to the communication dealer terminal (10), a means (36) for displaying received advertisement data, and a means (31) for transmitting a reservation request of a goods or the like selected by the consumer (101) from the advertisement data to the communication dealer terminal (10). A company terminal (40) includes a means (41) for transmitting advertisement data to the communication dealer terminal (10), and a means (42) for accepting a reservation request via the communication dealer (100) and executing a reservation process, a means for checking whether a consumer (101) coming to shop has requested a reservation, and a means for selling a goods or the like. Thus it is possible to make a pin-point distribution advertisement data taking consumer's time, position and taste into considerations and lead consumer's purchase requests to advertisement offerer (102).
    • 一种通信经销商终端(10)存储的广告数据和消费者的位置数据和关键数据,选择(A2)的位置数据,密钥数据和时间的基础上广告数据,并发送(A3)所选择的广告数据到消费者(101 )。 每个消费者终端(30)包括用于将位置数据发送到用于显示接收到的广告数据的通信经销商终端(10),装置(36)的装置(31),和一个装置(31),用于发送的预订请求 产品或通过从所述广告数据到通信经销商终端(10)的消费者(101)中选择等。 一个公司终端(40)包括用于广告数据传输到所述通信经销商终端(10)的装置(41),和一个装置(42),用于接收通过通信交易商(100)一个预约请求,并执行预约过程,一个 用于检查是否消费者(101)来店已要求预约,并为销售商品或者类似的手段。 因此,有可能使针点分发广告数据取消费者的时间,位置和钥匙插进考虑,并导致消费者的购买请求发送给广告提供者(102)。