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    • 7. 发明公开
    • SYSTEM FOR CONTROLLING AUTOMATIC EXPOSURE OF BROADCAST ADVERTISEMENT DATA AND METHOD FOR SAME
    • 系统,以控制广播广告数据和方法的自动发出THEREOF
    • EP2276246A4
    • 2012-08-15
    • EP09714707
    • 2009-02-25
    • NAM KI WONKIM PYONG TAEK
    • CHA JI-HYUKKIM PYONG-TAEKPARK NAM-ALEE JOO-WON
    • H04N7/08H04N7/173
    • H04N7/173H04H60/32H04H60/63H04N21/4316H04N21/4383H04N21/812
    • A system for inserting advertisement data into broadcast data and method thereof are provided. The system and method can output advertisement data to a certain portion of a lower end of a screen image of the new channel for a certain time when a current channel is changed to a different broadcast channel according to a viewer's intention while the viewer is viewing a broadcast program, thus minimizing viewer's reluctance to the advertisement output, reducing the burden of an advertiser, and guaranteeing a visual continuity of a broadcast program desired to be searched. Using the present invention, when channels are switched for searching for broadcast programs or when power is turned on or off, advertisement data can be output to the same screen while outputting a pertinent broadcast program, thereby exposing the advertisement data without interrupting the broadcast program. In addition, an advertisement cost incurring from exposing the advertisement data is accumulated, a lottery is automatically executed at certain time interval, and the viewer of the advertisement is allowed to have a return for viewing the advertisement, so the viewer is incited to spare more time for viewing the advertisement and the viewer's concentration on the advertisement can increase. Moreover, because the image of an entertainer is inserted when local advertisement data is output, the advertisement can be made at a low-priced cost for portrait rights and the entertainer can produce supplementary advertisement profit without having to do an activity of CF photographing.
    • 一种用于将广告数据到广播数据和方法及其系统被提供。 该系统和方法可以输出广告数据以一定的时间的新的信道的一个屏幕图像的下端的某些部分当一个当前信道被同时观看者正在观看改变为不同的广播信道雅丁到观看者的意图 广播节目,观众不愿从而最大限度地减少对广告的输出,降低了广告主的负担,保障需要被搜索的广播节目的视觉连续性。 使用本发明中,当信道被用于搜索广播节目,或者当电源被接通或关断,广告数据可被输出到同一个屏幕而输出婷相关的广播节目,从而暴露所述广告数据,而不中断的广播节目切换。 更除了广告成本从暴露广告数据招致被累积,彩票被自动以一定的时间间隔执行,并且广告的观看者被允许具有用于观看广告的回报,因此观看者煽动保存 时间上观看广告可以增加广告和观众的浓度。 更结束了,因为艺人的形象被插入在本地广告数据输出,广告可以在低价位成本肖像权取得和艺人可以产生附加的广告利润,而不必做CF拍摄的活动。