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    • 1. 发明公开
    • METHOD OF COLLECTING AND PROCESSING COMPUTER USER DATA DURING INTERACTION WITH WEB-BASED CONTENT
    • 方法检测和计算机用户数据的治疗基于Web的内容在交互中
    • EP3164802A1
    • 2017-05-10
    • EP15735662.7
    • 2015-06-30
    • Realeyes OÜ
    • HAJIYEV, ElnarSALO, Martin
    • G06F11/34
    • G06F11/3438G06F3/011G06F11/302G06F11/3089G06F11/3476G06F17/2247G06F17/30053G06F2201/86G06F2201/875H04L63/10
    • Embodiments of the invention provide a computer-implemented method of collecting computer user behavioural data during an interaction between a computer user and web-based content accessible via a computing device. A behavioural data collection activation script is provided, which may be provided within executable code of a webpage or media player executable on a webpage. The script runs during loading of the webpage or media player or upon execution of a specific operation or action within the webpage or media player. The script triggers activation of a data recording component on the computing device via a browser-based application programming interface (API), and triggers initiation of a behavioural data collection application on the computing device, which receives information from the data recording component as an input.
    • 本发明的实施例提供在一台计算机的用户并经由计算设备可访问的基于网络的内容之间的交互过程中收集计算机用户行为数据的计算机实现的方法。 行为数据收集激活脚本提供,其可以在网页上网页或媒体播放器可执行文件的可执行代码内提供。 该脚本的网页或媒体播放器的加载过程中或者在网页或媒体播放器中的特定业务或行动的执行运行。 脚本触发经由基于浏览器的应用编程接口(API)的计算设备上的数据记录组件的激活,并触发所述计算设备上的行为的数据收集应用程序,它从数据记录分量作为输入接收信息的起始 ,
    • 5. 发明公开
    • METHOD OF TARGETING WEB-BASED ADVERTISEMENTS
    • 定向基于WEB的广告的方法
    • EP3189487A1
    • 2017-07-12
    • EP15756918.7
    • 2015-09-01
    • Realeyes OÜ
    • HAJIYEV, ElnarSALO, Martin
    • G06Q30/02
    • G06Q30/0254G06Q30/0251G06Q30/0255G06Q30/0269G06Q30/0275G06Q30/0277
    • Embodiments of the invention provide a computer-implemented method of participating in a web-based content provision process, e.g. an ad-bidding process for proposing an ad to serve for an ad impression. The method can include recording physical behavioural information, e.g. emotional state, attentiveness, gaze tracking, etc., to infer or further refine a user profile for a user or to establish or further refine a target profile for a piece of media content, e.g. an advertisement. A quantitative indicator can be obtained by comparing user profiles with target profiles, which can be used to automate the content provision process. The process can use a plurality of preset user types and a plurality of preset ad target types, whereby each user is allocated to one or more of the preset user types and each ad is allocated to one or more of the preset ad types.
    • 本发明的实施例提供了参与基于web的内容提供过程的计算机实现的方法,例如, 用于提出广告以投放广告展示的广告出价流程。 该方法可以包括记录物理行为信息,例如, 情绪状态,注意力,凝视跟踪等来推断或进一步改善用户的用户简档或建立或进一步改善一段媒体内容的目标简档,例如, 一个广告。 定量指标可以通过比较用户配置文件和目标配置文件来获得,这些配置文件可用于自动化内容提供过程。 该过程可以使用多个预设用户类型和多个预设广告目标类型,由此将每个用户分配给一个或多个预设用户类型,并且将每个广告分配给一个或多个预设广告类型。