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1. 发明公开

EP3164802A1 METHOD OF COLLECTING AND PROCESSING COMPUTER USER DATA DURING INTERACTION WITH WEB-BASED CONTENT 有权转让
标题翻译：方法检测和计算机用户数据的治疗基于Web的内容在交互中
公开(公告)号：EP3164802A1
公开(公告)日：2017-05-10
申请号：EP15735662.7
申请日：2015-06-30
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin
IPC分类号： G06F11/34
CPC分类号： G06F11/3438 , G06F3/011 , G06F11/302 , G06F11/3089 , G06F11/3476 , G06F17/2247 , G06F17/30053 , G06F2201/86 , G06F2201/875 , H04L63/10
摘要： Embodiments of the invention provide a computer-implemented method of collecting computer user behavioural data during an interaction between a computer user and web-based content accessible via a computing device. A behavioural data collection activation script is provided, which may be provided within executable code of a webpage or media player executable on a webpage. The script runs during loading of the webpage or media player or upon execution of a specific operation or action within the webpage or media player. The script triggers activation of a data recording component on the computing device via a browser-based application programming interface (API), and triggers initiation of a behavioural data collection application on the computing device, which receives information from the data recording component as an input.
摘要翻译：本发明的实施例提供在一台计算机的用户并经由计算设备可访问的基于网络的内容之间的交互过程中收集计算机用户行为数据的计算机实现的方法。行为数据收集激活脚本提供，其可以在网页上网页或媒体播放器可执行文件的可执行代码内提供。该脚本的网页或媒体播放器的加载过程中或者在网页或媒体播放器中的特定业务或行动的执行运行。脚本触发经由基于浏览器的应用编程接口（API）的计算设备上的数据记录组件的激活，并触发所述计算设备上的行为的数据收集应用程序，它从数据记录分量作为输入接收信息的起始，

2. 发明公开

EP4128121A1 SYSTEM AND METHOD FOR COLLECTING DATA FROM A USER DEVICE 审中-实审
公开(公告)号：EP4128121A1
公开(公告)日：2023-02-08
申请号：EP21716310.4
申请日：2021-03-29
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin , TAKACS, Daniel , BOROS, Denes , CHASSANG, Antoine
IPC分类号： G06Q30/02

3. 发明授权

EP3164802B1 METHOD OF COLLECTING AND PROCESSING COMPUTER USER DATA DURING INTERACTION WITH WEB-BASED CONTENT 有权转让
标题翻译：在基于WEB的内容交互期间收集和处理计算机用户数据的方法
公开(公告)号：EP3164802B1
公开(公告)日：2018-04-18
申请号：EP15735662.7
申请日：2015-06-30
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin
IPC分类号： G06F11/34
CPC分类号： G06F11/3438 , G06F3/011 , G06F11/302 , G06F11/3089 , G06F11/3476 , G06F17/2247 , G06F17/30053 , G06F2201/86 , G06F2201/875 , H04L63/10
摘要： Embodiments of the invention provide a computer-implemented method of collecting computer user behavioural data during an interaction between a computer user and web-based content accessible via a computing device. A behavioural data collection activation script is provided, which may be provided within executable code of a webpage or media player executable on a webpage. The script runs during loading of the webpage or media player or upon execution of a specific operation or action within the webpage or media player. The script triggers activation of a data recording component on the computing device via a browser-based application programming interface (API), and triggers initiation of a behavioural data collection application on the computing device, which receives information from the data recording component as an input.

4. 发明公开

EP3834101A1 COMPUTER-IMPLEMENTED SYSTEM AND METHOD FOR COLLECTING FEEDBACK 审中-公开
公开(公告)号：EP3834101A1
公开(公告)日：2021-06-16
申请号：EP19749718.3
申请日：2019-08-02
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin
IPC分类号： G06F16/95 , G06Q30/02 , G06K9/00

5. 发明公开

EP3549084A1 DATA PROCESSING METHODS FOR PREDICTIONS OF MEDIA CONTENT PERFORMANCE 审中-公开
公开(公告)号：EP3549084A1
公开(公告)日：2019-10-09
申请号：EP17798219.6
申请日：2017-11-16
申请人： Realeyes OÜ
发明人： SZIRTES, Gábor , OROZCO, Javier , PETRÁS, István , SZOLGAY, Dániel , UTASI, Ákos , COHN, Jeffrey F.
IPC分类号： G06Q30/02

6. 发明公开

EP3189487A1 METHOD OF TARGETING WEB-BASED ADVERTISEMENTS 审中-公开
标题翻译：定向基于WEB的广告的方法
公开(公告)号：EP3189487A1
公开(公告)日：2017-07-12
申请号：EP15756918.7
申请日：2015-09-01
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0254 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277
摘要： Embodiments of the invention provide a computer-implemented method of participating in a web-based content provision process, e.g. an ad-bidding process for proposing an ad to serve for an ad impression. The method can include recording physical behavioural information, e.g. emotional state, attentiveness, gaze tracking, etc., to infer or further refine a user profile for a user or to establish or further refine a target profile for a piece of media content, e.g. an advertisement. A quantitative indicator can be obtained by comparing user profiles with target profiles, which can be used to automate the content provision process. The process can use a plurality of preset user types and a plurality of preset ad target types, whereby each user is allocated to one or more of the preset user types and each ad is allocated to one or more of the preset ad types.
摘要翻译：本发明的实施例提供了参与基于web的内容提供过程的计算机实现的方法，例如，用于提出广告以投放广告展示的广告出价流程。该方法可以包括记录物理行为信息，例如，情绪状态，注意力，凝视跟踪等来推断或进一步改善用户的用户简档或建立或进一步改善一段媒体内容的目标简档，例如，一个广告。定量指标可以通过比较用户配置文件和目标配置文件来获得，这些配置文件可用于自动化内容提供过程。该过程可以使用多个预设用户类型和多个预设广告目标类型，由此将每个用户分配给一个或多个预设用户类型，并且将每个广告分配给一个或多个预设广告类型。

7. 发明公开

EP3058749A2 METHOD OF QUALITY ANALYSIS FOR COMPUTER USER BEHAVOURIAL DATA COLLECTION PROCESSES 审中-公开
标题翻译：质量分析法就收集计算机用户行为数据程序
公开(公告)号：EP3058749A2
公开(公告)日：2016-08-24
申请号：EP14793033.3
申请日：2014-10-15
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin
IPC分类号： H04N21/422 , H04N21/4223 , H04N21/442 , H04N21/475
CPC分类号： H04N21/4758 , H04N21/42202 , H04N21/42203 , H04N21/4223 , H04N21/44209 , H04N21/44218 , H04N21/44245
摘要： Embodiments of the present method comprise activating a data recording component on the computing device to receive information relating to the environment of the computer user and executing a quality check module in the computing device operative to analyse the environment of the computer user. The quality check module performs the steps of: assessing a received signal from the data recording component against a predetermined quality metric to ascertain if an informational content of the received signal meets a predetermined minimum quality to permit computer user behavioural data to be collected therefrom, determining and executing a responsive action where the received signal does not satisfy the quality metric, and initiating a computer user behavioural data collection process to computer user collect behavioural data during the interaction between the computer user and the computing device where the received signal satisfies the quality metric.

8. 发明公开

EP3803758A1 COMPUTER-IMPLEMENTED SYSTEM AND METHOD FOR DETERMINING ATTENTIVENESS OF USER 审中-公开
公开(公告)号：EP3803758A1
公开(公告)日：2021-04-14
申请号：EP19730712.7
申请日：2019-06-04
申请人： Realeyes OÜ
发明人： SALO, Martin , HAJIYEV, Elnar , SCHULC, Attila
IPC分类号： G06Q30/02

9. 发明公开

EP3117386A1 METHOD OF GENERATING WEB-BASED ADVERTISING INVENTORY AND TARGETING WEB-BASED ADVERTISEMENTS 无效
标题翻译：用于生产基于WEB的广告库存和基于Web的ON ABZIELUNG商业广告
公开(公告)号：EP3117386A1
公开(公告)日：2017-01-18
申请号：EP15711441.4
申请日：2015-03-05
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06F17/30867 , G06Q30/0251 , G06Q30/0277
摘要： Embodiments of the invention provide analytics in regard to behavioural data for improved computer-resource utilization, more particularly, in connection with a computer-implemented method of using behavioural data collected for a user (and in particular emotional response data obtained from facial images of the user) to generate or otherwise control ad inventory or ad display on the fly.
摘要翻译：本发明实施例关于提供分析，以改进的计算机资源利用率行为数据，更具体地，（在使用收集的用户，特别是情感responsedata从面部图像获得的行为数据的一个计算机实现的方法连接用户）生成或以其他方式控制对飞广告空间或广告显示。

10. 发明公开

EP3072091A1 METHOD OF BENCHMARKING MEDIA CONTENT BASED ON VIEWER BEHAVIOUR 审中-公开
标题翻译： VERFAHREN ZUM BENCHMARKING VON MEDIENINHALT AUF DER BASIS BETRACHTERVERHALTENS
公开(公告)号：EP3072091A1
公开(公告)日：2016-09-28
申请号：EP14809302.4
申请日：2014-11-18
申请人： Realeyes OÜ
发明人： HAJIYEV, Elnar , SALO, Martin
IPC分类号： G06Q10/06 , G06Q30/02 , G06K9/00
CPC分类号： G06K9/00335 , G06K9/00268 , G06K9/00302 , G06Q10/0639 , H04N7/183
摘要： Embodiments of the invention comprise advanced technique for automated analysis and benchmarking of media based on behavioural data, including emotional state information, collected for a plurality of computer users exposed to that media. According to embodiments, a comparative analysis can be performed relative to other media content, in which case a rapid objective assessment tool can be provided. Alternatively or additionally, the comparative analysis can be relative to the media under test itself, in which case the technique can provide immediate feedback, e.g., on whether the media has had the intended impact on its target audience. Comparative analysis can further assist to identify audience sectors where an impact (positive or negative) is observed.
摘要翻译：本发明的实施例包括用于基于针对暴露于该媒体的多个计算机用户收集的行为数据（包括情绪状态信息）的媒体的自动分析和基准测试的高级技术。根据实施例，可以相对于其他媒体内容执行比较分析，在这种情况下可以提供快速客观评估工具。或者或另外，比较分析可以相对于被测介质本身，在这种情况下，该技术可以提供即时反馈，例如媒体是否对其目标受众有预期的影响。比较分析可以进一步帮助确定观察者受到影响（正或负）的行业。

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