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1. 发明授权

US09846916B2 Clustering a user's connections in a social networking system 有权
公开(公告)号：US09846916B2
公开(公告)日：2017-12-19
申请号：US13179547
申请日：2011-07-10
申请人： Yun-Fang Juan , Ming Hua
发明人： Yun-Fang Juan , Ming Hua
IPC分类号： G06F15/16 , G06Q50/00
CPC分类号： G06Q50/01
摘要： A user's connections in a social networking system are grouped into a number of clusters based on a measure of the connections' relationships, or affinity, to each other. The affinities among the connections are based on the connections' own relationships and indicate a likelihood that the connections are in the same social circles. The clusters are formed based on the affinities among the user's connections, where the clusters tend to have connections that have relatively high affinities with the other connections the same cluster as compared to the connections who are not in the same cluster. An iterative hierarchical clustering algorithm may be used to collapse the connections into clusters based on affinities between pairs of the connections.

2. 发明申请

US20130013682A1 Clustering a User's Connections in a Social Networking System 有权
标题翻译：在社交网络系统中聚合用户连接
公开(公告)号：US20130013682A1
公开(公告)日：2013-01-10
申请号：US13179547
申请日：2011-07-10
申请人： Yun-Fang Juan , Ming Hua
发明人： Yun-Fang Juan , Ming Hua
IPC分类号： G06F15/16
CPC分类号： G06Q50/01
摘要： A user's connections in a social networking system are grouped into a number of clusters based on a measure of the connections' relationships, or affinity, to each other. The affinities among the connections are based on the connections' own relationships and indicate a likelihood that the connections are in the same social circles. The clusters are formed based on the affinities among the user's connections, where the clusters tend to have connections that have relatively high affinities with the other connections the same cluster as compared to the connections who are not in the same cluster. An iterative hierarchical clustering algorithm may be used to collapse the connections into clusters based on affinities between pairs of the connections.
摘要翻译：基于对彼此的连接关系或亲和度的度量，社交网络系统中的用户的连接被分组为多个聚类。连接之间的亲和力基于连接自身的关系，并指出连接在同一个社交圈中的可能性。基于用户连接之间的亲和度形成集群，其中集群倾向于具有与不在同一集群中的连接相比具有相同集群的其他连接具有相对高亲和度的连接。可以使用迭代层次聚类算法基于连接对之间的亲和度将连接折叠成簇。

3. 发明申请

US20120271722A1 Top Friend Prediction for Users in a Social Networking System 审中-公开
标题翻译：社交网络系统中用户的热门朋友预测
公开(公告)号：US20120271722A1
公开(公告)日：2012-10-25
申请号：US13093744
申请日：2011-04-25
申请人： Yun-Fang Juan , Ming Hua
发明人： Yun-Fang Juan , Ming Hua
IPC分类号： G06Q30/02 , G06F15/18
CPC分类号： G06Q10/04
摘要： A social networking system predicts a user's top friends among the user's connections in a social networking system. A top friend prediction model receives static data and statistics related to the historical interactions of the connection and the user as input singles. The model may be trained using a training set of data associated with the connections of users, where users have explicitly indicated that other users are or are not their top (or “best” or “closest”) friends. The trained model outputs a score for each of a particular user's connections, and the score is used to predict whether the connection is a top friend of that user. Whether a user's connection is one of that user's top friends thus indicates a closeness of that relationship in the real world, which may differ from how likely the users are to interact with each other within the social networking system.
摘要翻译：社交网络系统预测用户在社交网络系统中的用户连接中的最佳朋友。顶级朋友预测模型接收与连接和用户的历史相互作用相关的静态数据和统计信息作为输入单个。可以使用与用户的连接相关联的数据的训练集来训练该模型，其中用户明确地指出其他用户是或不是他们的顶部（或最佳或最接近）的朋友。经过训练的模型为每个特定用户的连接输出分数，并且分数用于预测该连接是否是该用户的最佳朋友。用户的连接是否是该用户的顶级朋友之一，因此表明该关系在现实世界中的接近度，这可能与用户在社交网络系统内彼此交互的可能性有差异。

4. 发明申请

US20120166532A1 Contextually Relevant Affinity Prediction in a Social Networking System 审中-公开
标题翻译：社交网络系统中的相关亲和度预测
公开(公告)号：US20120166532A1
公开(公告)日：2012-06-28
申请号：US12978265
申请日：2010-12-23
申请人： Yun-Fang Juan , Ming Hua
发明人： Yun-Fang Juan , Ming Hua
IPC分类号： G06F15/16
CPC分类号： G06Q30/0224 , G06Q50/01
摘要： A tunable affinity function serves one or more processes running in a social networking environment, where each process may request a measure of affinity for a particular user. A module that implements the affinity function computes the requested measure of affinity by combining (e.g., adding) a weighted set of predictor functions, where each predictor function predicts whether the user will perform a different action. The weights are provided by the process that requests the measure of affinity, which allows the requesting process to weight the predictor functions differently and thus tune the affinity function for its own purpose.
摘要翻译：可调亲和度功能服务于在社交网络环境中运行的一个或多个进程，其中每个进程可以请求对特定用户的亲和度的度量。实现亲和度功能的模块通过组合（例如，添加）预测器函数的加权集合来计算所请求的亲和度度量，其中每个预测器函数预测用户是否将执行不同的动作。权重由请求亲和度测量的过程提供，这允许请求过程对预测器的功能进行不同的加权，并因此调整亲和力功能以达到其自身目的。

5. 发明授权

US08775325B2 Presenting personalized social content on a web page of an external system 有权
公开(公告)号：US08775325B2
公开(公告)日：2014-07-08
申请号：US13447100
申请日：2012-04-13
申请人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00 , G06Q99/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.

6. 发明申请

US20120204096A1 Presenting Personalized Social Content on a Web Page of an External System 有权
标题翻译：在外部系统的网页上呈现个性化社交内容
公开(公告)号：US20120204096A1
公开(公告)日：2012-08-09
申请号：US13447100
申请日：2012-04-13
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06F17/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.
摘要翻译：社交网络系统基于其他用户（例如，基于其他用户采取的动作）为用户生成与社交相关的故事，用户与之连接。这些与社会有关的故事，包括新闻故事，社交广告等，可以呈现在与社交网络系统不同的外部系统的域内的网页上。当向观看用户请求来自外部系统的网页时，关于与观看用户连接的其他用户的社交内容可以由该观看用户的社交网络系统提供。该个性化社交内容可以呈现在呈现并提供给观看用户的外部网页的框架（例如，iframe）中。

7. 发明申请

US20120101898A1 PRESENTING PERSONALIZED SOCIAL CONTENT ON A WEB PAGE OF AN EXTERNAL SYSTEM 有权
标题翻译：在外部系统的网页上呈现个人化社会内容
公开(公告)号：US20120101898A1
公开(公告)日：2012-04-26
申请号：US13342003
申请日：2011-12-31
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.
摘要翻译：社交网络系统基于其他用户（例如，基于其他用户采取的动作）为用户生成与社交相关的故事，用户与之连接。这些与社会有关的故事，包括新闻故事，社交广告等，可以呈现在与社交网络系统不同的外部系统的域内的网页上。当向观看用户请求来自外部系统的网页时，关于与观看用户连接的其他用户的社交内容可以由该观看用户的社交网络系统提供。该个性化社交内容可以呈现在呈现并提供给观看用户的外部网页的框架（例如，iframe）中。

8. 发明申请

US20090070219A1 TARGETING ADVERTISEMENTS IN A SOCIAL NETWORK 审中-公开
标题翻译：在社会网络中指导广告
公开(公告)号：US20090070219A1
公开(公告)日：2009-03-12
申请号：US12195321
申请日：2008-08-20
申请人： Adam D'Angelo , Aditya Agarwal , Kang-Xing Jin , Yun-Fang Juan , Levy Klots , Oleksandr Moskalyuk , Yishan Wong
发明人： Adam D'Angelo , Aditya Agarwal , Kang-Xing Jin , Yun-Fang Juan , Levy Klots , Oleksandr Moskalyuk , Yishan Wong
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q40/00 , G06Q90/00
CPC分类号： H04L67/306 , G06Q10/10 , G06Q30/02 , G06Q30/0247 , G06Q30/0251 , G06Q30/0258 , G06Q30/0269 , G06Q40/04 , H04L67/18 , H04L67/22 , H04W4/029
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.
摘要翻译：社交网站记录有关网站成员采取的行动的信息。对于网站的特定成员，网站根据会员的行为和会员的一个或多个特征提供有针对性的广告。社交网站维护与成员有关的简介，描述会员的特征，如年龄，地理位置，就业，教育历史和兴趣。社交网站将成员简档与多个广告请求的定位标准进行比较，并确定与成员简档匹配的广告请求，并为社交网站创造最多的收入。在向成员展示广告时，网站可以通过从接收到的广告中选择一个可以最大化广告预期价值的广告来优化广告收入。

9. 发明授权

US08812360B2 Social advertisements based on actions on an external system 有权
标题翻译：基于对外部系统的动作的社交广告
公开(公告)号：US08812360B2
公开(公告)日：2014-08-19
申请号：US13338190
申请日：2011-12-27
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00 , G06Q99/00 , G06Q30/02 , H04W4/20 , H04L12/18 , H04L29/08 , H04W4/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.
摘要翻译：社交网络系统根据用户所连接的其他用户所采取的动作，为用户生成与社交相关的广告。这些可能是由外部系统采取并由外部系统确定的行为，关于社交网络系统可以接收哪些动作并用于与广告请求匹配的信息。社交网络系统可以基于该动作来确定用于向用户进行广告的社交环境，并且可以为匹配的广告请求生成包括传达社交上下文的信息消息的广告（即，附有信息消息的广告，信息消息的新闻故事等）。基于与用户在社交网络系统上或外部的连接进行交互或采取的动作的对象以及其他标准，可以基于用户对广告的兴趣来定位该广告。

10. 发明授权

US08799068B2 Social advertisements and other informational messages on a social networking website, and advertising model for same 有权
标题翻译：社交广告等社交网站上的信息性消息，广告模式相同
公开(公告)号：US08799068B2
公开(公告)日：2014-08-05
申请号：US12193702
申请日：2008-08-18
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00 , G06Q99/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
摘要翻译：社交网站记录有关网站成员采取的行动的信息。对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。该技术也适用于从社交网站提供社交相关信息。

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