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1. 发明授权

US08812360B2 Social advertisements based on actions on an external system 有权
标题翻译：基于对外部系统的动作的社交广告
公开(公告)号：US08812360B2
公开(公告)日：2014-08-19
申请号：US13338190
申请日：2011-12-27
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00 , G06Q99/00 , G06Q30/02 , H04W4/20 , H04L12/18 , H04L29/08 , H04W4/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.
摘要翻译：社交网络系统根据用户所连接的其他用户所采取的动作，为用户生成与社交相关的广告。这些可能是由外部系统采取并由外部系统确定的行为，关于社交网络系统可以接收哪些动作并用于与广告请求匹配的信息。社交网络系统可以基于该动作来确定用于向用户进行广告的社交环境，并且可以为匹配的广告请求生成包括传达社交上下文的信息消息的广告（即，附有信息消息的广告，信息消息的新闻故事等）。基于与用户在社交网络系统上或外部的连接进行交互或采取的动作的对象以及其他标准，可以基于用户对广告的兴趣来定位该广告。

2. 发明授权

US08799068B2 Social advertisements and other informational messages on a social networking website, and advertising model for same 有权
标题翻译：社交广告等社交网站上的信息性消息，广告模式相同
公开(公告)号：US08799068B2
公开(公告)日：2014-08-05
申请号：US12193702
申请日：2008-08-18
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00 , G06Q99/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
摘要翻译：社交网站记录有关网站成员采取的行动的信息。对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。该技术也适用于从社交网站提供社交相关信息。

3. 发明授权

US08732846B2 Platform for providing a social context to software applications 有权
标题翻译：向软件应用程序提供社交环境的平台
公开(公告)号：US08732846B2
公开(公告)日：2014-05-20
申请号：US11893559
申请日：2007-08-15
申请人： Adam D'Angelo , Dave Fetterman , Charles Duplain Cheever , Arieh Steinberg , Eric Zamore , James H. Wang , Julie Zhuo , David Brookes Morin , Mark Slee , Ruchi Sanghvi
发明人： Adam D'Angelo , Dave Fetterman , Charles Duplain Cheever , Arieh Steinberg , Eric Zamore , James H. Wang , Julie Zhuo , David Brookes Morin , Mark Slee , Ruchi Sanghvi
IPC分类号： G06F7/04 , G06F17/30 , H04N7/16
CPC分类号： H04L63/10 , G06F21/6245 , G06Q10/00 , G06Q30/02 , H04L63/102
摘要： The present invention provides a system and method for providing a social context to software applications. According to one embodiment of the invention, a user of a social network authorizes access by an external software application to information available in the social network. At some time later, the user of the social network uses an application designed by a third-party software developer. The application contacts the social network provider for permission to access the information available in the social network. If access has been authorized, the application incorporates the information from the social network into its interaction with the user, providing a social context to the user's interaction with the application.
摘要翻译：本发明提供了一种用于向软件应用提供社交语境的系统和方法。根据本发明的一个实施例，社交网络的用户授权外部软件应用访问社交网络中可用的信息。稍后，社交网络的用户使用由第三方软件开发人员设计的应用程序。应用程序与社交网络提供商联系以获得访问社交网络中可用信息的权限。如果访问权限已被授权，应用程序将来自社交网络的信息纳入其与用户的交互中，为用户与应用程序的交互提供了社交环境。

4. 发明授权

US08521787B2 Generating a consolidated social story for a user of a social networking system 有权
标题翻译：为社交网络系统的用户生成综合社会故事
公开(公告)号：US08521787B2
公开(公告)日：2013-08-27
申请号：US12902024
申请日：2010-10-11
申请人： Andrew Bosworth , Chris Cox , Ruchi Sanghvi , Thyagarajapuram Ramakrishnan , Adam D'Angelo
发明人： Andrew Bosworth , Chris Cox , Ruchi Sanghvi , Thyagarajapuram Ramakrishnan , Adam D'Angelo
IPC分类号： G06F7/00
CPC分类号： H04L65/403 , G06F17/30876 , G06F17/3089 , H04L51/16 , H04L67/22 , H04L67/306
摘要： To generate dynamic relationship-based content personalized for members of a social networking system, at least one action of one or more members of the social networking system is associated with relationship data for the one or more members to produce consolidated data. One or more elements associated with the consolidated data is identified and used to aggregate the consolidated data. Further exemplary methods comprise weighting by affinity the aggregated consolidated data to generate dynamic relationship-based content personalized for the members of the web-based social network.
摘要翻译：为了生成针对社交网络系统的成员个性化的基于动态关系的内容，社交网络系统的一个或多个成员的至少一个动作与一个或多个成员的关系数据相关联以产生合并数据。识别与合并数据相关联的一个或多个元素，并用于聚合合并数据。另外的示例性方法包括通过亲和度对聚合的合并数据进行加权以生成针对基于网络的社交网络的成员个性化的基于动态关系的内容。

5. 发明授权

US08516379B2 Methods and systems for soliciting an answer to a question 有权
标题翻译：征求问题答复的方法和制度
公开(公告)号：US08516379B2
公开(公告)日：2013-08-20
申请号：US12983056
申请日：2010-12-31
申请人： Adam D'Angelo , Charles Duplain Cheever , Kevin G Der , Rebekah Marie Cox
发明人： Adam D'Angelo , Charles Duplain Cheever , Kevin G Der , Rebekah Marie Cox
IPC分类号： G06F3/00
CPC分类号： H04L65/40 , G06F17/30654 , G06Q10/10
摘要： A question-and-answer application with an “ask-to-answer” feature is described. The ask-to-answer feature enables any user to solicit an answer to a question from another user. Upon soliciting another user for an answer to a particular question, a message with a call to action is directed to the solicited user. The message may include a copy of the text of the question and may provide a mechanism (e.g., a selectable user interface element) enabling the solicited user to pass on answering the question. Subsequent to the solicitation, the question page for the question will include a notification with information about the solicitation, including in some instances information identifying the user who has been asked to answer the question and the number of times the user has been asked to provide an answer to the question.
摘要翻译：描述了具有“请求答复”功能的问答应用程序。请求答复功能使任何用户能够向其他用户征求问题的答案。在请求另一个用户对特定问题的答案时，具有号召性用语的消息被引导到被请求的用户。消息可以包括问题的文本的副本，并且可以提供使得所请求的用户能够通过回答该问题的机制（例如，可选择的用户界面元素）。在招标之后，问题的问题页面将包括有关招标信息的通知，包括在某些情况下，标识被要求回答问题的用户的信息以及用户被要求提供的次数回答这个问题。

6. 发明授权

US08478658B2 Auction-based selection and presentation of polls to users 有权
标题翻译：基于拍卖的选择和向用户呈现投票
公开(公告)号：US08478658B2
公开(公告)日：2013-07-02
申请号：US13564696
申请日：2012-08-01
申请人： Mark E. Zuckerberg , Adam D'Angelo , Robert Kang-Xing Jin , Timothy Kendall
发明人： Mark E. Zuckerberg , Adam D'Angelo , Robert Kang-Xing Jin , Timothy Kendall
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0217 , G06Q30/0224
摘要： A system and method for auction based polling is provided. Parameters related to a poll are received from a first user. Parameters related to a poll are received from a first user. A query is associated with the poll. A priority of the poll is determined based on the parameters. The poll is distributed to one or more second users according to the priority. Results to the poll are gathered. The results are reported to the first user.
摘要翻译：提供了一种用于基于拍卖的轮询的系统和方法。从第一个用户接收与轮询相关的参数。从第一个用户接收与轮询相关的参数。查询与轮询相关联。根据参数确定轮询的优先级。轮询根据优先级分配给一个或多个第二用户。收到的投票结果。结果报告给第一个用户。

7. 发明授权

US08249943B2 Auction based polling 有权
标题翻译：基于拍卖的投票
公开(公告)号：US08249943B2
公开(公告)日：2012-08-21
申请号：US12156091
申请日：2008-05-28
申请人： Mark Zuckerberg , Adam D'Angelo , Robert Kang-Xing Jin , Timothy Kendall
发明人： Mark Zuckerberg , Adam D'Angelo , Robert Kang-Xing Jin , Timothy Kendall
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0217 , G06Q30/0224
摘要： A system and method for auction based polling is provided. Parameters related to a poll are received from a first user. Parameters related to a poll are received from a first user. A query is associated with the poll. A priority of the poll is determined based on the parameters. The poll is distributed to one or more second users according to the priority. Results to the poll are gathered. The results are reported to the first user.
摘要翻译：提供了一种用于基于拍卖的轮询的系统和方法。从第一个用户接收与轮询相关的参数。从第一个用户接收与轮询相关的参数。查询与轮询相关联。根据参数确定轮询的优先级。轮询根据优先级分配给一个或多个第二用户。收到的投票结果。结果报告给第一个用户。

8. 发明申请

US20110029612A1 Generating a Consolidated Social Story for a User of a Social Networking System 有权
标题翻译：为社交网络系统的用户创造一个综合的社会故事
公开(公告)号：US20110029612A1
公开(公告)日：2011-02-03
申请号：US12902024
申请日：2010-10-11
申请人： Andrew Bosworth , Chris Cox , Ruchi Sanghvi , TS Ramakrishnan , Adam D'Angelo
发明人： Andrew Bosworth , Chris Cox , Ruchi Sanghvi , TS Ramakrishnan , Adam D'Angelo
IPC分类号： G06F15/16
CPC分类号： H04L65/403 , G06F17/30876 , G06F17/3089 , H04L51/16 , H04L67/22 , H04L67/306
摘要： To generate dynamic relationship-based content personalized for members of a social networking system, at least one action of one or more members of the social networking system is associated with relationship data for the one or more members to produce consolidated data. One or more elements associated with the consolidated data is identified and used to aggregate the consolidated data. Further exemplary methods comprise weighting by affinity the aggregated consolidated data to generate dynamic relationship-based content personalized for the members of the web-based social network.
摘要翻译：为了生成针对社交网络系统的成员个性化的基于动态关系的内容，社交网络系统的一个或多个成员的至少一个动作与一个或多个成员的关系数据相关联以产生合并数据。识别与合并数据相关联的一个或多个元素，并用于聚合合并数据。另外的示例性方法包括通过亲和度对聚合的合并数据进行加权以生成针对基于网络的社交网络的成员个性化的基于动态关系的内容。

9. 发明授权

US10068258B2 Sponsored stories and news stories within a newsfeed of a social networking system 有权
公开(公告)号：US10068258B2
公开(公告)日：2018-09-04
申请号：US13447102
申请日：2012-04-13
申请人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00 , G06Q99/00 , G06Q30/02 , H04L12/18 , H04W4/20 , H04W4/02 , H04L29/08
摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

10. 发明授权

US09128800B2 Personalized platform for accessing internet applications 有权
公开(公告)号：US09128800B2
公开(公告)日：2015-09-08
申请号：US12154504
申请日：2008-05-23
申请人： Adam D'Angelo , Dave Fetterman , Charlie Cheever , Ari Steinberg , Eric Zamore , James Wang , Julie Zhuo , Dave Morin , Mark Slee , Ruchi Sanghvi
发明人： Adam D'Angelo , Dave Fetterman , Charlie Cheever , Ari Steinberg , Eric Zamore , James Wang , Julie Zhuo , Dave Morin , Mark Slee , Ruchi Sanghvi
IPC分类号： G06F9/44 , G06F9/445 , G06Q10/10 , H04L29/06 , H04L29/08
CPC分类号： G06F8/70 , G06F8/60 , G06Q10/10 , H04L63/102 , H04L67/306 , H04L67/34
摘要： The present invention provides a system and method for providing a personalized platform for accessing internet applications. According to one embodiment of the invention, a social network provider receives a request for installation of an application from a user of the social network, installs the application at multiple points in the user's social network environment, and personalizes interfaces with the application at these integration points based on information about the user available from the social network. The present invention enables applications to be integrated in the social network environment at multiple integration points and to be personalized for and configured by the user.

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