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1. 发明申请

WO2009085413A2 COMMENT FILTERS FOR REAL-TIME MULTIMEDIA BROADCAST SESSIONS 审中-公开
标题翻译：实时多媒体广播会议的评论过滤器
公开(公告)号：WO2009085413A2
公开(公告)日：2009-07-09
申请号：PCT/US2008083172
申请日：2008-11-12
申请人： YAHOO INC , HOROWITZ STEVEN , DAVIS MARC , SLANEY MALCOLM
发明人： HOROWITZ STEVEN , DAVIS MARC , SLANEY MALCOLM
IPC分类号： H04B1/40 , H04N7/14 , H04N7/173
CPC分类号： H04N7/17318 , H04N21/4532 , H04N21/47205 , H04N21/475 , H04N21/4788 , H04N21/4882 , H04N21/8133 , Y10S707/913
摘要： Methods, apparatuses and systems directed to filtering comments presented to users in connection with multimedia content, such as video and audio content. In a particular implementation, there are two types of users of this system. A writer comments on sections of a real-time multimedia stream, while readers or viewers observe the discussion embodied by the comments that are displayed.
摘要翻译：用于过滤关于多媒体内容（例如视频和音频内容）提供给用户的评论的方法，设备和系统。在特定实现中，该系统有两种类型的用户。作家对实时多媒体流的部分进行评论，而读者或观众则观察所显示的评论所体现的讨论。

2. 发明申请

WO2009111226A3 SOCIAL ASPECTS OF CONTENT AGGREGATION, SYNDICATION, SHARING, AND UPDATING 审中-公开
标题翻译：内容综合，协调，共享和更新的社会方面
公开(公告)号：WO2009111226A3
公开(公告)日：2009-10-29
申请号：PCT/US2009035020
申请日：2009-02-24
申请人： YAHOO INC , BOERRIES MARCO , SAFT KEITH , GRINSTED GEORGE , PARRY LEE , BERNOULLI CARLO P , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： BOERRIES MARCO , SAFT KEITH , GRINSTED GEORGE , PARRY LEE , BERNOULLI CARLO P , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06F17/00 , G06Q50/00
CPC分类号： G06F17/30884
摘要： 'Smart bookmarks' are described which facilitate aggregation, sharing, and dynamic access to the content in which a particular user has an interest.
摘要翻译：描述了“智能书签”，其便于对特定用户感兴趣的内容进行聚合，共享和动态访问。

3. 发明申请

WO2010039459A4 SYSTEM AND METHODOLOGY FOR RECOMMENDING PURCHASES FOR A SHOPPING INTENT 审中-公开
标题翻译：用于购物意向的建议购买的系统和方法
公开(公告)号：WO2010039459A4
公开(公告)日：2010-09-30
申请号：PCT/US2009057472
申请日：2009-09-18
申请人： YAHOO INC , PRESSWALA IRFAN , ATHSANI ATHELLINA , HIGGINS CHRIS W , KALABOUKIS CHRIS , DAVIS MARC , PARETTI CHRISTOPHER T , OTT IV EDWARD STANLEY
发明人： PRESSWALA IRFAN , ATHSANI ATHELLINA , HIGGINS CHRIS W , KALABOUKIS CHRIS , DAVIS MARC , PARETTI CHRISTOPHER T , OTT IV EDWARD STANLEY
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0207
摘要： Techniques are disclosed for optimizing online shopping. In one aspect, purchase items are recommended to a user based on the total purchasing costs of the recommended purchase items. In one embodiment, the total purchase cost includes not just the price of the purchase item but also includes weighted costs based on non-price purchasing cost factors. In another aspect, data is maintained that represents social relationships between members of a network of users and purchase recommendations are made to a user based on the relatedness between the user, the item and the other members of the network. In yet another aspect, purchase recommendations are made based on the best time to purchase a purchase item. In another aspect, item retailers can offer purchase item incentives to users based on the identity of and information about the shopper to whom the incentive is offered including bundling incentives with a unified redemption code.
摘要翻译：披露了优化网上购物的技术。在一个方面，根据推荐购买项目的总购买成本向用户推荐购买项目。在一个实施例中，总购买成本不仅包括购买项目的价格，还包括基于非价格购买成本因素的加权成本。在另一方面，维护表示用户网络的成员之间的社会关系的数据，并且基于用户，项目和网络的其他成员之间的相关性向用户进行购买建议。在另一方面，购买建议是基于购买购买物品的最佳时间。另一方面，物品零售商可以根据用户的身份和购买者的信息，向用户提供购买物品激励，包括带有统一赎回代码的捆绑激励。

4. 发明申请

WO2010039378A2 SYSTEM AND METHOD FOR CONTEXT ENHANCED AD CREATION 审中-公开
标题翻译：用于上下文增强的广告创建的系统和方法
公开(公告)号：WO2010039378A2
公开(公告)日：2010-04-08
申请号：PCT/US2009055503
申请日：2009-08-31
申请人： YAHOO INC , BURGENER CARRIE AMANDA , KING SIMON PETER , PARETTI CHRISTOPHER TODD , HIGGINS CHRIS W , DAVIS MARC , ATHSANI ATHELLINA , NAIR RAHUL , HAYASHI NATHANAEL JOE
发明人： BURGENER CARRIE AMANDA , KING SIMON PETER , PARETTI CHRISTOPHER TODD , HIGGINS CHRIS W , DAVIS MARC , ATHSANI ATHELLINA , NAIR RAHUL , HAYASHI NATHANAEL JOE
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： Methods, apparatuses and systems directed to creating contextually-targeted advertisements. In a particular implementation, advertisers may leverage a W4 COMN to deliver contextually-targeted and/or contextually-enhanced advertisements. In the implementations discussed below, an ad creation system utilizes data made available by the W4 COMN to facilitate the creation and placement of advertisements on a message delivery network, such as the W4 COMN itself.
摘要翻译：旨在创建上下文定向广告的方法，装置和系统。在特定的实施方式中，广告商可以利用W4COMN来提供上下文定向和/或上下文增强的广告。在下面讨论的实现中，广告创建系统利用由W4 COMN提供的数据来促进广告在消息传递网络（例如W4 COMN本身）上的创建和放置。

5. 发明申请

WO2009111166A2 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH ADVOCATE REFERRAL 审中-公开
标题翻译：社会网络营销与引导性推荐的方法与装置
公开(公告)号：WO2009111166A2
公开(公告)日：2009-09-11
申请号：PCT/US2009034444
申请日：2009-02-19
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more advocates by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentive.
摘要翻译：服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配。匹配方法通过最大化个性化倡导的估计上下文价值来确定一个或多个倡导者。此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销激励的形式分配该价值。

6. 发明申请

WO2009158168A3 SYSTEM AND METHOD FOR DETERMINATION AND DISPLAY OF PERSONALIZED DISTANCE 审中-公开
标题翻译：用于确定和显示个人化距离的系统和方法
公开(公告)号：WO2009158168A3
公开(公告)日：2010-02-25
申请号：PCT/US2009046258
申请日：2009-06-04
申请人： YAHOO INC , KALABOUKIS CHRIS , HIGGINS CHRISTOPHER W , DAVIS MARC , O'SULLIVAN JOSEPH , ATHSANI ATHELLINA , MARTINEZ RONALD , PARETTI CHRISTOPHER T
发明人： KALABOUKIS CHRIS , HIGGINS CHRISTOPHER W , DAVIS MARC , O'SULLIVAN JOSEPH , ATHSANI ATHELLINA , MARTINEZ RONALD , PARETTI CHRISTOPHER T
IPC分类号： H04W4/02 , H04W64/00
CPC分类号： G01C21/3667 , G01C21/00 , G01C21/343 , G01C21/3484 , G01C21/3679 , G06F17/3087 , G06Q30/0266 , G06Q50/01 , G06Q50/30 , H04L67/18 , H04W4/02 , H04W4/023 , H04W4/18
摘要： A system and method for determination and display of personalized distance. A request is received for the determination of a personalized distance over a network, wherein the request comprises an identification of a requesting user, and a plurality of real world entities comprising at least a starting location and an ending location. At least one route is determined between the first location and the second location. Spatial, temporal, topical, and social data available to the network relating to the requesting user and each real world entity and the route is retrieved using a global index of data available to the network. A personalized distance is calculated via the network between the first location and the second location using spatial, temporal, topical, and social data relating to the requesting user and each real world entity and the route. A representation of the personalized distance calculated for the route is displayed on a display medium.
摘要翻译：用于确定和显示个性化距离的系统和方法。接收到用于通过网络确定个性化距离的请求，其中所述请求包括请求用户的标识以及包括至少起始位置和结束位置的多个真实世界实体。在第一位置和第二位置之间确定至少一个路线。使用可用于网络的全局数据索引来检索与请求用户和每个现实世界实体以及路由有关的网络可用的空间，时间，主题和社交数据。通过第一位置和第二位置之间的网络，使用与请求用户和每个现实世界实体和路线相关的空间，时间，主题和社交数据来计算个性化距离。在路径上计算出的个性化距离的表示显示在显示介质上。

7. 发明申请

WO2009082588A3 ADPACK 审中-公开
公开(公告)号：WO2009082588A3
公开(公告)日：2009-10-22
申请号：PCT/US2008084585
申请日：2008-11-24
申请人： YAHOO INC , ATHSANI ATHELLINA , O'SULLIVAN JOESPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
发明人： ATHSANI ATHELLINA , O'SULLIVAN JOESPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276 , G06Q30/02 , G06Q30/0273 , G06Q40/00
摘要： A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.
摘要翻译：用于内容货币化的系统包括用于存储和检索数据的存储设备以及存储在存储设备内的内容和广告的库。图书馆包括便于存储和检索的组织结构。该系统还包括货币化引擎，用于在库内识别具有第一可货币化特征的第一内容项目。系统被配置用于从库内的若干内容项目中选择第二内容项目，并且通过使用第一可货币化特征将第二内容项目与第一内容项目相关联，以用于结合第一内容项目呈现第二内容项目。其他实施例包括用于实施前述的各种附加系统，方法和计算机可读介质。

8. 发明申请

WO2008064071A3 METHODS, SYSTEMS AND APPARATUS FOR DELIVERY OF MEDIA 审中-公开
标题翻译：用于传送媒体的方法，系统和设备
公开(公告)号：WO2008064071A3
公开(公告)日：2008-07-17
申请号：PCT/US2007084807
申请日：2007-11-15
申请人： YAHOO INC , MARTINEZ RONALD , DAVIS MARC
发明人： MARTINEZ RONALD , DAVIS MARC
IPC分类号： H04B1/40 , H04N7/173
CPC分类号： G06F17/30035 , G06Q30/0201 , G06Q30/0205
摘要： Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user's mobile electronic device or a television, computer, billboard or other display co- located with the user. Related methods are also provided.
摘要翻译：提供了用于收集数据并向用户呈现媒体的系统，方法和设备。该系统通常包括与电子设备相关联的数据收集模块。数据收集模块将收集的数据传送给管理模块，该管理模块基于收集的数据来管理至少一个用户简档。管理模块可以基于用户简档选择用于呈现给用户的媒体，并且可以经由与用户位于同一位置的媒体输出设备（诸如用户的移动电子设备的显示器）向用户显示所选择的媒体，或者电视机，计算机，广告牌或与用户共同定位的其他显示器。还提供了相关的方法。

9. 发明申请

WO2010098938A3 SYSTEM AND METHOD FOR DELIVERING SPONSORED LANDMARK AND LOCATION LABELS 审中-公开
标题翻译：用于交付赞助商地标和位置标签的系统和方法
公开(公告)号：WO2010098938A3
公开(公告)日：2010-11-18
申请号：PCT/US2010022638
申请日：2010-01-29
申请人： YAHOO INC , KING SIMON , HIGGINS CHRISTOPHER , DAVIS MARC
发明人： KING SIMON , HIGGINS CHRISTOPHER , DAVIS MARC
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G01C21/3679 , G06Q30/02 , G06Q30/0259 , G06Q90/20 , H04W4/02
摘要： A method for constructing geo-location service replies (e.g. "You are near Bob's Café", or "Proceed one block north to Bob's Café") based on landmark-related relevance factors (e.g. if the user's location is close to a known landmark or sponsored location) to serve to a client terminal (e.g. a user's a mobile telephone, a smart phone, a GPS terminal). The system receives a user's geo-location service request (e.g. "Where am I"), and proceeds to construct one or more response candidates to service the user's geo-location service request. Candidate replies are then scored based on relevance factors (e.g. does the candidate location relate to the user's recent geo-service queries, is there a sponsored landmark in general proximity, etc), and high scoring geo-service replies are sent to the user's client terminal. In some cases, more than one relevance factor is considered (e.g. proximity relevance, visibility relevance, familiarity relevance, etc).
摘要翻译：基于与地标相关的相关因素（例如，如果用户的位置接近已知的地标或者如果用户的位置接近已知的地标，则可以提供用于构建地理位置服务回复的方法（例如“您靠近鲍勃咖啡厅”或“向Bob咖啡馆向北走一个街区”）或（例如，用户的移动电话，智能电话，GPS终端）提供服务。系统接收用户的地理位置服务请求（例如“我在哪里”），并继续构建一个或多个响应候选者以服务用户的地理位置服务请求。然后基于相关因素对候选回复进行评分（例如，候选位置是否与用户最近的地理服务查询有关，是否有总体接近程度的赞助地标等），并将高分地理服务回复发送给用户的客户端终奌站。在一些情况下，考虑多于一个相关因素（例如邻近相关性，可见性相关性，熟悉性相关性等）。

10. 发明申请

WO2010039459A3 SYSTEM AND METHODOLOGY FOR RECOMMENDING PURCHASES FOR A SHOPPING INTENT 审中-公开
标题翻译：推荐购物意向购买的系统和方法
公开(公告)号：WO2010039459A3
公开(公告)日：2010-08-12
申请号：PCT/US2009057472
申请日：2009-09-18
申请人： YAHOO INC , PRESSWALA IRFAN , ATHSANI ATHELLINA , HIGGINS CHRIS W , KALABOUKIS CHRIS , DAVIS MARC , PARETTI CHRISTOPHER T , OTT IV EDWARD STANLEY
发明人： PRESSWALA IRFAN , ATHSANI ATHELLINA , HIGGINS CHRIS W , KALABOUKIS CHRIS , DAVIS MARC , PARETTI CHRISTOPHER T , OTT IV EDWARD STANLEY
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0207
摘要： Techniques are disclosed for optimizing online shopping. In one aspect, purchase items are recommended to a user based on the total purchasing costs of the recommended purchase items. In one embodiment, the total purchase cost includes not just the price of the purchase item but also includes weighted costs based on non-price purchasing cost factors. In another aspect, data is maintained that represents social relationships between members of a network of users and purchase recommendations are made to a user based on the relatedness between the user, the item and the other members of the network. In yet another aspect, purchase recommendations are made based on the best time to purchase a purchase item. In another aspect, item retailers can offer purchase item incentives to users based on the identity of and information about the shopper to whom the incentive is offered including bundling incentives with a unified redemption code.
摘要翻译：披露了用于优化在线购物的技术。在一个方面，基于推荐购买物品的总购买成本向用户推荐购买物品。在一个实施例中，总采购成本不仅包括采购物品的价格，还包括基于非价格采购成本因素的加权成本。在另一方面，维护表示用户网络的成员之间的社交关系的数据，并且基于用户，项目和网络的其他成员之间的相关性向用户进行购买推荐。在又一方面，基于购买购买物品的最佳时间进行购买推荐。在另一方面，物品零售商可以基于关于向其提供激励的购物者的身份和信息向用户提供购买物品激励，包括用统一兑换码捆绑激励。

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