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1. 发明申请

WO2009082588A3 ADPACK 审中-公开
公开(公告)号：WO2009082588A3
公开(公告)日：2009-10-22
申请号：PCT/US2008084585
申请日：2008-11-24
申请人： YAHOO INC , ATHSANI ATHELLINA , O'SULLIVAN JOESPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
发明人： ATHSANI ATHELLINA , O'SULLIVAN JOESPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276 , G06Q30/02 , G06Q30/0273 , G06Q40/00
摘要： A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.
摘要翻译：用于内容货币化的系统包括用于存储和检索数据的存储设备以及存储在存储设备内的内容和广告的库。图书馆包括便于存储和检索的组织结构。该系统还包括货币化引擎，用于在库内识别具有第一可货币化特征的第一内容项目。系统被配置用于从库内的若干内容项目中选择第二内容项目，并且通过使用第一可货币化特征将第二内容项目与第一内容项目相关联，以用于结合第一内容项目呈现第二内容项目。其他实施例包括用于实施前述的各种附加系统，方法和计算机可读介质。

2. 发明申请

WO2009085508A1 TARGETED AD SYSTEM USING METADATA 审中-公开
标题翻译：使用元数据的目标广告系统
公开(公告)号：WO2009085508A1
公开(公告)日：2009-07-09
申请号：PCT/US2008/084726
申请日：2008-11-25
申请人： YAHOO, INC. , O'SULLIVAN, Joesph , DAVIS, Marc , ATHSANI, Athellina
发明人： O'SULLIVAN, Joesph , DAVIS, Marc , ATHSANI, Athellina
IPC分类号： G06Q30/00 , G06F17/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0269
摘要： A method for targeting advertisements selects a first content item that has an associated set of metadata. The associated metadata is for providing information regarding the first content item. The method identifies a first user having a relationship to the first content item. The first user has a set of profile information. The method determines a first metadata element. The first metadata element is generated by one or more users of the first content item such as, for example, the first user or a second user. The method selects a first advertisement for presentation to the first user. The selection process uses data associated with one or more of the first content item, the first user, and the first metadata element. Additional embodiments of the invention include a system and a computer readable medium for implementation of the foregoing.
摘要翻译：用于定向广告的方法选择具有相关联的元数据集合的第一内容项目。相关联的元数据用于提供关于第一内容项的信息。该方法识别与第一内容项有关系的第一用户。第一个用户具有一组配置文件信息。该方法确定第一元数据元素。第一元数据元素由第一内容项目的一个或多个用户生成，例如第一用户或第二用户。该方法选择用于呈现给第一用户的第一广告。选择过程使用与第一内容项，第一用户和第一元数据元素中的一个或多个相关联的数据。本发明的另外的实施例包括用于实现前述内容的系统和计算机可读介质。

3. 发明申请

WO2009082588A2 ADPACK 审中-公开
公开(公告)号：WO2009082588A2
公开(公告)日：2009-07-02
申请号：PCT/US2008/084585
申请日：2008-11-24
申请人： YAHOO, Inc. , ATHSANI, Athellina , O'SULLIVAN, Joesph , DAVIS, Marc , MARTINEZ, Ron , HIGGINS, Chris
发明人： ATHSANI, Athellina , O'SULLIVAN, Joesph , DAVIS, Marc , MARTINEZ, Ron , HIGGINS, Chris
CPC分类号： G06Q30/0276 , G06Q30/02 , G06Q30/0273 , G06Q40/00
摘要： A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.
摘要翻译：用于内容获利的系统包括用于存储和检索数据的存储装置，以及存储在存储装置内的内容和广告库。图书馆包括一个便于存储和检索的组织结构。该系统还包括用于在库内识别具有第一可获利特征的第一内容项目的获利引擎。该系统被配置用于从库内的多个内容项目中选择第二内容项目，并且通过使用第一可获利特征来与第一内容项目一起呈现第二内容项目来将第二内容项目与第一内容项目相关联。另外的实施例包括用于实现前述内容的各种附加系统，方法和计算机可读介质。

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