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    • 9. 发明申请
    • SYSTEM AND METHOD OF INTERACTIVE AREA ADVERTISEMENT USING MULTICAST TRANSMITTING
    • 使用多媒体传输的互动区域广告系统和方法
    • US20100010900A1
    • 2010-01-14
    • US12518261
    • 2007-10-16
    • Sang Hyeun LeeSeung Hun OhByung Tak LeeSung Yong LeeHo Young SongBong Tae Kim
    • Sang Hyeun LeeSeung Hun OhByung Tak LeeSung Yong LeeHo Young SongBong Tae Kim
    • G06Q30/00
    • G06Q30/02G06Q30/0241G06Q30/0273
    • An interactive advertisement system and a method thereof are provided. The interactive advertisement system includes an advertiser server, a local advertisement server, and a service receiver. The advertiser server requests registration of advertisement information by setting advertisement ID including target service areas and provides services in response to an order of available services corresponding to the advertisement information. The local advertisement server stores and registers the advertisement information including the advertisement ID corresponding to the registration request of the advertiser server, multicasts the registered advertisement information with the advertisement ID through an IP network, and transmits information related to a service request to the advertiser server. The service receiver extracts advertisement information providing a corresponding service from the received advertisement information, outputs the extracted information through a user interface, requesting the local advertisement server to order the input service, and receives the corresponding service from the advertiser server.
    • 提供了交互式广告系统及其方法。 交互式广告系统包括广告商服务器,本地广告服务器和服务接收器。 广告主服务器通过设置包括目标服务区域的广告ID来请求广告信息的注册,并且响应于与广告信息相对应的可用服务的顺序来提供服务。 本地广告服务器存储并登记包括与广告主服务器的注册请求相对应的广告ID的广告信息,通过IP网络将注册的广告信息与广告ID组播,并将与服务请求相关的信息发送到广告商服务器 。 服务接收方从接收到的广告信息中提取提供相应服务的广告信息,通过用户界面输出提取的信息,请求本地广告服务器订购输入服务,并从广告主服务器接收相应的服务。